Director of Integrated Marketing (US Advisor Segment)

📌 Core Information

🔹 Job Title: Director of Integrated Marketing (US Advisor Segment)

🔹 Company: Fora Travel

🔹 Location: New York City, New York, United States

🔹 Job Type: On-site

🔹 Category: Travel Arrangements

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to grow the US Advisor subscriber base for Fora
• Overseeing the acquisition strategy, including end-to-end messaging, social and organic content creation, local marketing, brand marketing, and performance marketing goals and budgets
• Partnering with the Advisor Experience team to create and launch marketing programs to improve Advisor retention
• Managing and growing a team while exhibiting strong influencing skills in working with partner teams across the broader marketing and growth organization

ASSUMPTION: This role requires a strategic, full-stack marketer with deep experience across acquisition, CRM, and brand marketing, who can build integrated campaigns that drive measurable growth and has managed annual marketing budgets in excess of $10MM+.

📋 Key Responsibilities

✅ Developing and owning the US Advisor acquisition strategy, including identifying priority audience segments, analyzing geographic markets, and refining targeting strategies based on performance data and evolving business needs

✅ Leading marketing plan development and management, including creating a comprehensive marketing plan aligned with overall company goals, outlining specific channel strategies, key initiatives, and resource allocation, and managing the planning cycle

✅ Defining messaging strategy and creative requirements, crafting compelling, differentiated messaging that resonates with key segments while reinforcing Fora’s overall brand positioning, and partnering closely with creative teams to ensure content, visuals, and assets are optimized for each channel and audience

✅ Owning the integrated marketing calendar, building and managing a holistic marketing calendar that aligns advisor acquisition and retention efforts across paid media, owned content, local marketing, events, and partnerships, ensuring cross-functional teams have visibility into key initiatives and timelines to maximize coordination and impact

✅ Directing and optimizing all acquisition channels and activities, including digital advertising, organic and paid social, content marketing, SEO, partnerships, webinars, and local activations, and continuously optimizing channel performance through testing, analytics, and collaboration with internal and external partners

✅ Managing performance marketing goals and budgets, setting, tracking, and reporting on KPIs related to advisor acquisition and growth from paid performance channels, collaborating with Fora’s centralized growth team to manage campaign execution, budget pacing, creative needs, and performance optimization, and ensuring investments are delivering against cost-per-acquisition and ROI targets

✅ Building and executing local and field marketing programs, designing and rolling out scalable local marketing initiatives to drive advisor acquisition and engagement at the community level, and collaborating with the Advisor Experience team to integrate local marketing into broader engagement strategies

ASSUMPTION: This role requires strong project management and operational chops, with the ability to manage calendars, timelines, and cross-functional teams, and juggle multiple priorities without dropping balls. Additionally, the ideal candidate will have a passion for travel, entrepreneurship, and community, and be excited by Fora’s mission to empower others to turn their passion for travel into a meaningful business.

🎯 Required Qualifications

Education: Not specified (However, a bachelor's degree in Marketing, Business, or a related field is typically expected)

Experience: 8+ years of marketing experience in consumer-facing businesses, marketplaces, membership models, or fast-growing startups. Experience in travel, lifestyle, or community-driven brands is a plus.

Required Skills:

• Proven track record in integrated marketing, acquisition, CRM, and brand marketing
• Experience managing annual marketing budgets in excess of $10MM+
• Strong analytical skills and data-driven mindset
• Excellent project management and operational skills
• Proven ability to build and lead high-performing teams
• Excellent communication and collaboration skills
• Strong influencing skills and the ability to work effectively with cross-functional teams
• Passion for travel, entrepreneurship, and community

Preferred Skills:

• Experience in the travel industry or with travel-related brands
• Fluency in additional languages
• Experience with marketing automation tools and CRM systems

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role. Additionally, experience with marketing automation tools and CRM systems would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $150,000 - $175,000 per year + equity

Benefits:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Integrated Marketing role with 8+ years of experience in a similar industry. The benefits listed are typical for a company of Fora's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Fora Travel operates in the Travel Arrangements industry, focusing on empowering travel entrepreneurs to turn their passion for travel into a fulfilling full-time or part-time career.

Company Size: Fora Travel is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment that encourages growth and innovation.

Founded: Fora Travel was founded in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank.

Company Description:

• Fora Travel is a modern travel agency, redefining what it means to be a travel advisor in today’s world
• The company provides a comprehensive, business-in-a-box solution, combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships
• Fora Travel's mission is to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support

Company Specialties:

• Travel Planning
• Technology
• Experiences

Company Website: www.foratravel.com

ASSUMPTION: Fora Travel's mission and focus on empowering entrepreneurs make it an attractive option for individuals looking to build a career in the travel industry on their own terms, embracing remote work, hybrid models, and the rise of digital opportunities.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the VP of Growth & Data and overseeing a team of marketing professionals.

Reporting Structure: The Director of Integrated Marketing will report directly to the VP of Growth & Data and oversee a team of marketing professionals responsible for various aspects of the marketing strategy, including acquisition, CRM, and brand marketing.

Work Arrangement: This role is based in Fora Travel's beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views, with the option for a hybrid or fully remote work arrangement depending on the candidate's preference and the company's policies.

Growth Opportunities:

• As Fora Travel continues to grow, there will be opportunities for the Director of Integrated Marketing to take on additional responsibilities and advance their career within the company
• The ideal candidate will have the opportunity to shape the future of Fora's brand and community, driving change within the travel industry

ASSUMPTION: The Director of Integrated Marketing role offers a unique opportunity to join a fast-growing company at a critical stage in its development, with the potential for significant career growth and impact on the company's success.

🌍 Location & Work Environment

Office Type: Fora Travel's office is located in the heart of New York City's Tribeca/Fidi neighborhood, offering a vibrant and dynamic work environment with easy access to public transportation and nearby amenities.

Office Location(s): 100 Broadway, 26th Floor, New York, NY 10007

Geographic Context:

• New York City is a major global hub for the travel industry, providing ample opportunities for networking, collaboration, and professional development
• The city's diverse cultural landscape and rich history make it an attractive destination for both travel advisors and clients
• New York City's robust public transportation system and walkable neighborhoods make it easy for employees to commute to and from the office

Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with the option for flexible hours and remote work arrangements depending on the candidate's preference and the company's policies.

ASSUMPTION: While the office is located in New York City, Fora Travel is open to considering candidates who prefer a hybrid or fully remote work arrangement, provided they are able to effectively collaborate with the team and meet the requirements of the role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
• Subsequent interviews with the hiring manager and other team members to discuss the role's responsibilities, required skills, and the candidate's fit for the position
• Final interviews with senior leadership to assess the candidate's strategic thinking, leadership potential, and alignment with Fora Travel's mission and values
• Background check and reference check before extending an offer

Key Assessment Areas:

• Strategic thinking and ability to develop and execute a comprehensive marketing strategy
• Proven track record in integrated marketing, acquisition, CRM, and brand marketing
• Strong project management and operational skills
• Excellent communication and collaboration skills
• Passion for travel, entrepreneurship, and community
• Alignment with Fora Travel's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in consumer-facing businesses or fast-growing startups, and demonstrate your passion for travel and entrepreneurship
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a fast-paced, collaborative environment
• Research Fora Travel's mission, values, and company culture to ensure a strong fit and demonstrate your enthusiasm for the role and the company's vision

ATS Keywords: Integrated Marketing, Acquisition Strategy, Brand Marketing, Performance Marketing, CRM Programs, Content Marketing, Digital Advertising, Project Management, Data Analysis, Creative Strategy, Community Engagement, Event Sponsorship, Local Marketing, Team Leadership, Problem Solving, Storytelling

ASSUMPTION: Fora Travel's hiring process is designed to assess the candidate's strategic thinking, leadership potential, and alignment with the company's mission and values, with a focus on cultural fit and the ability to drive measurable growth in the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
• Creative design tools (e.g., Adobe Creative Suite, Sketch, or Figma)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Fora Travel's current tech stack and the candidate's areas of expertise. However, familiarity with marketing automation tools, CRM systems, and project management tools is typically expected.

👔 Cultural Fit Considerations

Company Values:

• We’re forging our own path: Fora has always been about driving change within the industry, and we’re not interested in maintaining the status quo
• We’re stronger together: Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers
• We believe in technology: We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers
• We’re here to serve: We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way
• We mean business: Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry

Work Style:

• Fora Travel values a fast-paced, collaborative work environment where employees are encouraged to wear multiple hats and embrace ambiguity as an opportunity for growth and innovation
• The ideal candidate will be comfortable working in a startup-like atmosphere, with a strong focus on execution, agility, and continuous learning
• Fora Travel's culture is characterized by a high degree of autonomy, with employees empowered to make decisions and drive results within their areas of responsibility

Self-Assessment Questions:

• How do you approach ambiguity and uncertainty in a fast-paced work environment, and how do you use these challenges as opportunities for growth and innovation?
• Can you provide an example of a time when you had to collaborate with a diverse team to overcome a significant challenge, and what was the outcome?
• How do you balance the need for strategic, long-term thinking with the demands of day-to-day execution and tactical decision-making?

ASSUMPTION: Fora Travel's values and work style emphasize the importance of cultural fit, with the ideal candidate demonstrating a strong alignment with the company's mission, values, and work environment.

⚠️ Potential Challenges

• The fast-paced, startup-like work environment may not be suitable for candidates who prefer a more structured or predictable work environment
• The role may require occasional travel to attend industry events, conferences, or meet with partners and advisors, which may be challenging for candidates with personal or family commitments
• The Director of Integrated Marketing will be responsible for managing a team and driving results across multiple channels and initiatives, which may be challenging for candidates who struggle with prioritization, delegation, or time management
• The role may require working with tight deadlines and competing priorities, which may be challenging for candidates who struggle with stress management or work-life balance

ASSUMPTION: While Fora Travel offers a unique and exciting opportunity, the role may present challenges that require candidates to be adaptable, resilient, and capable of thriving in a dynamic and sometimes demanding work environment.

📈 Similar Roles Comparison

• Compared to other marketing director roles in the travel industry, this role places a greater emphasis on acquisition strategy, performance marketing, and driving measurable growth through integrated campaigns
• Fora Travel's focus on empowering entrepreneurs and driving change within the industry sets it apart from more traditional travel agencies, requiring a candidate with a strong entrepreneurial mindset and a passion for innovation
• As a fast-growing startup, Fora Travel offers a unique opportunity for career growth and impact, with the potential for the Director of Integrated Marketing to shape the future of the company and the industry

ASSUMPTION: The Director of Integrated Marketing role at Fora Travel is distinct from similar roles in the industry, requiring a candidate with a unique blend of skills, experiences, and a strong alignment with the company's mission and values.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive advisor acquisition among young professionals, leveraging user-generated content and influencer partnerships to showcase the benefits of joining the Fora community
• Launching a series of local marketing events in key markets to engage with potential advisors, showcase Fora's unique value proposition, and drive conversions through targeted promotions and incentives
• Partnering with a leading travel industry publication to create a co-branded content series highlighting the success stories of Fora advisors, the benefits of joining the community, and the company's commitment to driving change within the industry

ASSUMPTION: The specific projects and initiatives undertaken by the Director of Integrated Marketing will vary depending on the company's priorities, market conditions, and the candidate's areas of expertise. However, the ideal candidate will have a proven track record of driving measurable results through innovative and strategic marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to measuring and optimizing marketing performance, and how this role would contribute to that process?
• How does the company support the professional development and growth of its marketing team members, and what opportunities exist for the Director of Integrated Marketing to drive this growth?
• Can you provide an example of a time when you had to pivot or adjust a marketing strategy in response to changing market conditions or feedback, and what was the outcome?
• How does the company approach collaboration and information sharing between marketing and other departments, such as sales, product, or customer success, and how would this role facilitate that collaboration?
• What are the key priorities for the first 90 days in this role, and how would you approach addressing these priorities to drive immediate impact?

ASSUMPTION: The interview process for the Director of Integrated Marketing role at Fora Travel is designed to assess the candidate's strategic thinking, leadership potential, and alignment with the company's mission and values, with a focus on cultural fit and the ability to drive measurable growth in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in consumer-facing businesses or fast-growing startups, and demonstrate your passion for travel and entrepreneurship
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a fast-paced, collaborative environment
• Research Fora Travel's mission, values, and company culture to ensure a strong fit and demonstrate your enthusiasm for the role and the company's vision
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.