📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing
🔹 Company: Faire
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid (2 days in-office per week)
🔹 Category: Software Development
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with flexibility to work remotely up to 4 weeks per year)
🚀 Job Overview
Key aspects of this role include:
- Leading and elevating global CRM and lifecycle marketing strategy across both sides of the marketplace
- Driving a multi-year vision to enhance CRM-triggered communications
- Developing a holistic customer strategy grounded in data
- Partnering with cross-functional teams to refine models and technology
- Mentoring and growing a high-performing team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in CRM and lifecycle marketing to drive measurable business impact.
📋 Key Responsibilities
✅ Define and execute a best-in-class lifecycle marketing vision rooted in customer data
✅ Evolve predictive models and refine marketplace intelligence to power contextual messaging
✅ Own and enhance the CRM marketing technology stack for scale, agility, and precision
✅ Serve as a strategic partner to Product, Engineering, and Analytics to embed CRM in the broader product experience
✅ Establish a rigorous testing framework to continuously learn and optimize performance
✅ Develop and execute data-driven customer journey strategies to maximize engagement, retention, and revenue
✅ Work closely with Product Marketing and Design to develop insights-backed creative strategies
✅ Grow and mentor a team of world-class CRM and Lifecycle Marketers
ASSUMPTION: This role requires a deep understanding of CRM, lifecycle marketing, data science, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of experience in CRM, lifecycle marketing, or membership/retention growth, preferably in an e-commerce or marketplace setting
Required Skills:
- Proven track record of building and optimizing CRM strategies that drive measurable business impact
- Deep expertise in leveraging data science models for personalized lifecycle marketing
- Highly analytical with a strong grasp of funnel optimization, segmentation, attribution, and lifecycle performance metrics
- Fluency in CRM technology stacks, including automation platforms, ESPs, CDPs, and integration with broader marketing and analytics tools
- Proven ability to partner cross-functionally with Product, Engineering, and Analytics to drive technical advancements in CRM execution
- Experience leading high-performing teams, recruiting, and mentoring top-tier talent
- Ability to operate in complex, fast-moving environments and drive structured, scalable solutions
Preferred Skills:
- Experience working in a fast-growing startup or mid-sized company
- Familiarity with the wholesale marketplace or retail industry
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong leadership to succeed.
💰 Compensation & Benefits
Salary Range: $200,000 to $275,000 per year (San Francisco)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is subject to change and may be modified in the future. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location.
📌 Applicant Insights
🔍 Company Context
Industry: Faire is a wholesale marketplace empowering brands and retailers to strengthen the unique character of local communities. It operates in the software development industry.
Company Size: Faire has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: Faire was founded in 2017 by a team of early product and engineering leads from Square.
Company Description:
- Faire is an online wholesale marketplace built on the belief that the future is local
- It connects independent retailers around the globe with brands to discover and sell unique products
- Faire uses technology, data, and machine learning to level the playing field for small businesses
Company Specialties:
- Wholesale marketplace
- E-commerce platform
- Retail technology
Company Website: https://www.faire.com/careers
ASSUMPTION: Faire's mission and values are centered around supporting small businesses and fostering a local, independent retail ecosystem.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring strategic decision-making and team management skills.
Reporting Structure: The Director of Lifecycle Marketing will report directly to the Chief Marketing Officer and oversee a team of CRM and Lifecycle Marketers.
Work Arrangement: This is a hybrid role, requiring on-site attendance 2 days per week (Tuesdays and Thursdays) and the flexibility to work remotely up to 4 weeks per year.
Growth Opportunities:
- Potential to shape the future of lifecycle marketing at Faire
- Opportunities to collaborate with cross-functional teams and influence the broader product experience
- Possibility to grow and mentor a high-performing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Faire's marketing strategy and customer experience.
🌍 Location & Work Environment
Office Type: Faire's headquarters are located in San Francisco, with additional offices in Kitchener-Waterloo, Toronto, London, New York, and other global locations.
Office Location(s): 100 Potrero Avenue, San Francisco, CA 94103, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural, recreational, and culinary experiences
- Faire's office is conveniently located near public transportation and various amenities
Work Schedule: Full-time (40 hours per week) with the flexibility to work remotely up to 4 weeks per year.
ASSUMPTION: Faire's hybrid work arrangement offers employees the best of both worlds – the opportunity to collaborate and build relationships in-person, along with the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and cross-functional team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Cross-functional collaboration and leadership skills
- Cultural fit and alignment with Faire's mission and values
Application Tips:
- Highlight your experience with CRM, lifecycle marketing, and data science in your resume
- Tailor your cover letter to demonstrate your understanding of Faire's mission and how your skills align with the role's requirements
- Prepare examples of your past work that showcase your ability to drive measurable business impact through CRM and lifecycle marketing strategies
ATS Keywords: CRM, lifecycle marketing, data science, customer journey, A/B testing, performance optimization, team leadership, cross-functional collaboration, segmentation, attribution, funnel optimization, predictive models, automation, messaging strategy, creative strategy, analytics
ASSUMPTION: Faire's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Automation platforms (e.g., Zapier, Automate.io)
- ESP (Email Service Provider) tools (e.g., Mailchimp, SendGrid)
- CDP (Customer Data Platform) tools (e.g., Segment, Tealium)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Data science and machine learning tools (e.g., Python, R, TensorFlow)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Faire's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- We are entrepreneurs
- We use technology and data to level the playing field
- We build products our customers love
- We are curious and resourceful
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and leveraging data science models to inform marketing strategies?
- Do you have experience leading and mentoring high-performing teams?
- Are you passionate about Faire's mission to empower small businesses and foster a local, independent retail ecosystem?
ASSUMPTION: Faire's culture values entrepreneurship, data-driven decision-making, and a strong focus on customer experience. Candidates who align with these values and work styles are likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team remotely or hybrid, requiring strong leadership and communication skills
- Balancing strategic thinking with day-to-day execution and optimization
- Working with large datasets and complex CRM technology stacks
- Adapting to a fast-changing work environment and market demands
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Compared to other CRM and lifecycle marketing roles, this position offers a unique opportunity to shape Faire's marketing strategy and customer experience
- Faire's wholesale marketplace model presents a distinct challenge of managing customer relationships across both retailers and brands
- Career progression in this role may lead to senior marketing leadership positions or other strategic roles within Faire
ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel CRM strategy to maximize customer engagement and retention
- Leveraging predictive models and marketplace logic to drive contextual messaging and product recommendations
- Optimizing CRM-triggered email campaigns to improve open rates, click-through rates, and conversion rates
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the Director of Lifecycle Marketing role at Faire.
❓ Key Questions to Ask During Interview
- How does Faire measure the success of its CRM and lifecycle marketing strategies?
- What are the key priorities for this role in the first 90 days?
- How does Faire support the professional development and growth of its marketing team members?
- What are the biggest challenges facing Faire's marketing team, and how can this role help address them?
- How does Faire foster a culture of experimentation, innovation, and data-driven decision-making?
ASSUMPTION: These questions are designed to assess the role's priorities, responsibilities, and cultural fit, as well as the candidate's understanding of Faire's marketing strategy and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with CRM, lifecycle marketing, data science, and cross-functional collaboration
- Write a cover letter explaining your interest in Faire's mission and how your skills align with the role's requirements
- Prepare examples of your past work that demonstrate your ability to drive measurable business impact through CRM and lifecycle marketing strategies
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
