📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing
🔹 Company: Faire
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (2 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and elevating global CRM and lifecycle marketing strategy
- Driving multi-year vision for CRM-triggered communications
- Partnering with Data Science, Product, and Engineering to refine models
- Ensuring effective messaging to maximize engagement and revenue growth
- Building and leading a high-performing team of CRM and Lifecycle Marketers
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in CRM and lifecycle marketing to drive measurable business impact.
📋 Key Responsibilities
✅ Lead and execute a best-in-class lifecycle marketing vision rooted in customer data
✅ Partner with Data Science to evolve predictive models for personalized messaging
✅ Build and refine marketplace intelligence to drive contextual messaging
✅ Own and enhance CRM marketing technology stack for scale and precision
✅ Serve as a strategic partner to Product, Engineering, and Analytics for roadmap prioritization
✅ Establish a rigorous testing framework for continuous learning and performance improvement
✅ Develop and execute data-driven customer journey strategy for engagement, retention, and revenue growth
✅ Work closely with Product Marketing and Design to develop creative strategies for enhanced engagement and conversion
✅ Grow and mentor a team of world-class CRM and Lifecycle Marketers
ASSUMPTION: This role involves cross-functional collaboration, strategic planning, and data-driven decision-making to optimize CRM-driven experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years leading CRM, lifecycle marketing, and/or membership/retention growth, preferably in an e-commerce or marketplace setting
Required Skills:
- Proven track record of building and optimizing CRM strategies
- Deep expertise in leveraging Data Science models for personalized lifecycle marketing
- Highly analytical with a strong grasp of funnel optimization, segmentation, attribution, and lifecycle performance metrics
- Fluency in CRM technology stacks, including automation platforms, ESPs, CDPs, and integration with broader marketing and analytics tools
- Proven ability to partner cross-functionally with Product, Engineering, and Analytics
- Experience leading high-performing teams and mentoring CRM professionals
- Ability to operate in complex, fast-moving environments and drive structured, scalable solutions
Preferred Skills:
- Experience in a similar role at a growing tech company
- Familiarity with the wholesale or retail industry
ASSUMPTION: This role requires a strong background in CRM and lifecycle marketing, with a proven track record of driving measurable business impact.
💰 Compensation & Benefits
Salary Range: $200,000 to $275,000 per year (San Francisco)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to the San Francisco location and may vary based on the primary work location. Benefits include equity and other standard benefits packages.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Faire is an online wholesale marketplace)
Company Size: 1,001-5,000 employees (Faire has headquarters in San Francisco and Kitchener-Waterloo, with global offices in Toronto, London, and New York)
Founded: 2017 (Faire was founded by a team of early product and engineering leads from Square)
Company Description:
- Empowering brands and retailers to strengthen the unique character of local communities
- Connecting independent retailers around the globe with the best products from around the world
- Driving positive economic impact in local communities, globally
Company Specialties:
- Online wholesale marketplace
- Data-driven marketing
- Machine learning and product innovation
Company Website: https://www.faire.com/careers
ASSUMPTION: Faire is a growing tech company focused on empowering independent retailers and brands through its online wholesale marketplace. It values data-driven marketing and uses technology to connect this thriving community of entrepreneurs.
📊 Role Analysis
Career Level: Senior-level role with significant strategic impact
Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO) and will lead a team of CRM and Lifecycle Marketers
Work Arrangement: Hybrid (2 days on-site per week, with the flexibility to work remotely up to 4 weeks per year)
Growth Opportunities:
- Potential to shape the future of lifecycle marketing at Faire
- Opportunity to mentor and grow a team of world-class CRM and Lifecycle Marketers
- Potential to expand the role's scope and influence as the company grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Faire's marketing strategy and team structure.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): 100 Potrero Avenue, San Francisco, CA 94103, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The office is located in the Mission District, close to public transportation and various amenities
- Faire's headquarters is in San Francisco, with additional offices in Kitchener-Waterloo, Toronto, London, and New York
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely up to 4 weeks per year
ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring collaboration and team cohesion. The San Francisco office is centrally located and well-connected, providing a convenient workspace for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Strategic thinking and vision for lifecycle marketing
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and leadership abilities
- Cultural fit and alignment with Faire's values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM and lifecycle marketing experience
- Be prepared to discuss your approach to data-driven marketing and personalization
- Showcase your leadership style and team-building skills
- Demonstrate your understanding of Faire's mission and values
ATS Keywords: CRM, lifecycle marketing, data science, customer engagement, analytics, segmentation, attribution, funnel optimization, team leadership, mentorship, A/B testing, performance optimization, customer journey, growth impact, creative strategy, messaging excellence
ASSUMPTION: Faire's interview process is designed to assess strategic thinking, data-driven decision-making, and cultural fit. Applicants should be prepared to discuss their approach to CRM and lifecycle marketing in detail.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Data science and analytics tools (e.g., Python, R, SQL, Tableau, Looker)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Email service providers (e.g., Mailchimp, SendGrid, Campaign Monitor)
ASSUMPTION: This role requires proficiency in CRM platforms, data science and analytics tools, marketing automation platforms, and email service providers. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Data-driven decision-making
- Customer-centric focus
- Curiosity and resourcefulness
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in an entrepreneurial, fast-paced environment?
- Are you comfortable making data-driven decisions and iterating based on results?
- Do you have a proven track record of driving measurable business impact through CRM and lifecycle marketing?
- Are you passionate about empowering independent retailers and brands through data-driven marketing?
ASSUMPTION: Faire values an entrepreneurial spirit, data-driven decision-making, and a customer-centric focus. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day execution and optimization
- Managing a team of CRM and Lifecycle Marketers with varying levels of experience and expertise
- Navigating a fast-paced, dynamic work environment with shifting priorities and goals
- Ensuring effective communication and collaboration with cross-functional teams, including Product, Engineering, and Analytics
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability. Candidates should be prepared to navigate these challenges and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving a multi-year vision for CRM-triggered communications and maximizing engagement and revenue growth
- Compared to similar roles in e-commerce or marketplace settings, this role places a greater emphasis on data-driven personalization and contextual messaging
- Career path comparison: This role offers significant growth opportunities and the potential to shape the future of lifecycle marketing at Faire, with the possibility of expanding the role's scope and influence as the company grows
ASSUMPTION: This role is unique in its focus on driving a multi-year vision for CRM-triggered communications and maximizing engagement and revenue growth. Candidates should be prepared to discuss their approach to data-driven personalization and contextual messaging in detail.
📝 Sample Projects
- Developing and executing a comprehensive CRM strategy that drives measurable business impact
- Building and refining predictive models for personalized lifecycle marketing, including recommendation engines and predictive triggers
- Optimizing funnel performance through segmentation, attribution, and lifecycle performance metrics
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and analytical nature of this role. Candidates should be prepared to discuss their approach to these projects in detail.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and roadmap for Faire?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Faire support the professional development and growth of its CRM and Lifecycle Marketers?
- What are the most significant challenges facing the CRM and lifecycle marketing team, and how can this role address them?
- How does Faire measure the success of its CRM and lifecycle marketing initiatives, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These key questions help candidates assess the strategic fit of the role, understand the priorities and challenges facing the team, and evaluate the potential for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM and lifecycle marketing experience, as well as your approach to data-driven marketing and personalization
- Prepare for your interview by researching Faire's mission, values, and company culture
- Follow up with the hiring manager or talent acquisition team within 48 hours after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
