Director of Lifecycle Marketing

📌 Core Information

🔹 Job Title: Director of Lifecycle Marketing

🔹 Company: Everyday Dose Inc.

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing the full customer journey
• Focusing on customer acquisition, retention, and loyalty
• Implementing customer journey mapping and personalization strategies
• Utilizing tactical execution across Email/SMS and ownership of subscription programs

ASSUMPTION: The emphasis on Email/SMS and subscriptions suggests a digital-first approach to enhancing customer engagement and lifetime value.

📋 Key Responsibilities

✅ Design and execute email marketing strategies to drive engagement

✅ Manage and optimize subscription business with new strategies

✅ Oversee end-to-end development of email campaigns from ideation to execution

✅ Build and optimize automated flows for personalized customer messaging

✅ Collaborate with creative and marketing teams for email content and designs

✅ Analyze performance data to enhance personalization and conversion rates

✅ Regularly review and adjust testing methodologies based on trends and technologies

ASSUMPTION: The position likely involves leading a team, given the breadth of responsibilities covering different facets of customer lifecycle marketing.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in email/SMS marketing with a focus on DTC subscription programs

Required Skills:

• Leadership and cross-department communication
• Experience with creative teams for email design
• Strong analytical and data-driven decision-making skills
• Proficiency in tools like Klaviyo, Recharge, and Shopify

Preferred Skills:

• Experience in fast-paced startup environments
• Advanced knowledge in using business analytics tools

ASSUMPTION: The role seems to leverage analytical skills heavily, possibly requiring candidates to have strong problem-solving capabilities.

💰 Compensation & Benefits

Salary Range: Not specified, but includes competitive salary with performance-based bonuses

Benefits:

• Medical and dental benefits
• Professional development opportunities
• Monthly health & wellness stipend

Working Hours: 40 hours per week

ASSUMPTION: Compensation likely aligns with industry standards for similar roles in the fast-paced e-commerce sector.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services, emphasizing innovation in coffee products

Company Size: 51-200 employees, offering a small but dynamic work environment

Founded: 2021, rapidly growing since inception

Company Description:

• Focus on improving coffee with functional ingredients
• Over 1,000,000 customers served in three years
• Combines functional mushrooms, collagen, and nootropics

Company Specialties:

• Innovative coffee blends
• Functional beverage development
• Direct-to-consumer sales

Company Website: everydaydose.com

ASSUMPTION: The company's primary focus is likely on innovation and creating niche products for health-conscious consumers.

📊 Role Analysis

Career Level: Senior-level position requiring extensive experience

Reporting Structure: Reports directly to the VP of Growth

Work Arrangement: Remote work, with potential collaboration across time zones

Growth Opportunities:

• Lead the expansion of customer lifecycle marketing
• Develop leadership skills through team management
• Innovate within a rapidly growing company

ASSUMPTION: The role offers significant potential for professional development in a leadership capacity within the company.

🌍 Location & Work Environment

Office Type: Remote, with a collaborative virtual team environment

Office Location(s): Austin, TX (headquarters)

Geographic Context:

• Access to a vibrant startup ecosystem in Austin
• Remote role allows for flexibility in work location
• Potential travel to Austin for company events

Work Schedule: Standard business hours, with flexibility for inter-department collaboration

ASSUMPTION: As a remote role, the candidate should be comfortable working independently while maintaining strong communication with teams across locations.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Video interview with hiring manager
• Panel interview with key team members

Key Assessment Areas:

• Strategic planning and execution skills
• Ability to personalize customer journeys
• Cross-functional team leadership

Application Tips:

• Highlight experience in DTC and subscription marketing
• Demonstrate strong analytical capabilities
• Showcase successful projects or campaigns

ATS Keywords: Lifecycle Marketing, Customer Retention, Email Strategy, Subscription Management

ASSUMPTION: The hiring process is designed to assess both technical skills and the ability to fit within the company culture.

🛠️ Tools & Technologies

• Klaviyo
• Recharge
• Shopify
• Google Analytics
• Figma

ASSUMPTION: Proficiency in these tools is essential for executing and analyzing marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation in product development
• Commitment to customer satisfaction
• Dedication to health-conscious options

Work Style:

• Collaborative and communicative
• Open to experimentation and iterative improvements
• Proactive and self-driven

Self-Assessment Questions:

• How do you approach managing large-scale email campaigns?
• What strategies have you used to improve customer retention?
• How do you ensure effective collaboration in a remote environment?

ASSUMPTION: The ideal candidate should align with a dynamic and innovative company culture focused on continuous improvement.

⚠️ Potential Challenges

• Balancing innovative strategies with tested methods
• Adapting to rapid growth and scaling processes
• Ensuring consistent brand messaging across channels
• Managing cross-department collaboration remotely

ASSUMPTION: The role may involve managing rapid changes typical in a growing startup, requiring adaptability and resilience.

📈 Similar Roles Comparison

• Stronger focus on creative collaboration than typical CRM roles
• Higher emphasis on subscription model management
• Greater integration of analytics for strategic decision-making

ASSUMPTION: Compared to similar roles, this position may offer more involvement in strategic initiatives and creative campaign development.

📝 Sample Projects

• Launching a cross-channel personalized marketing campaign
• Developing an in-depth customer segmentation strategy
• Implementing a new subscription service within an existing framework

ASSUMPTION: Sample projects would likely focus on innovative marketing techniques tailored to enhancing customer engagement and retention.

❓ Key Questions to Ask During Interview

• What are the current challenges facing your subscription programs?
• How do you measure the success of lifecycle marketing efforts?
• What opportunities for professional growth does the company offer?
• How is feedback integrated into ongoing campaign improvements?
• What tools and technologies are you exploring to enhance marketing efforts?

ASSUMPTION: Asking insightful questions about strategic direction and company growth can demonstrate candidate interest beyond routine role responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Everyday Dose career portal
• Prepare for a thorough review of your past campaign management experiences
• Be ready to showcase your data-driven decision-making skills
• Highlight any previous achievements in lifecycle or subscription marketing
• Follow up one week after submission to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```