📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Greater Washington Community Foundation
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Nonprofit, Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Activating The Community Foundation's brand strategy and leading marketing initiatives
- Developing and executing comprehensive marketing campaigns to elevate brand awareness and support asset growth
- Leveraging multiple channels to increase visibility, awareness, and engagement among key audiences
- Collaborating cross-departmentally to coordinate promotion for donor programming and community engagement events
- Providing strategic counsel to other departments to ensure consistency of messaging, brand standards, and voice/tone across all external communications
ASSUMPTION: This role requires a dynamic marketing professional who can balance strategic vision with tactical execution, particularly during crisis situations when rapid response communications are essential. The ideal candidate will demonstrate exceptional creativity, analytical thinking, and collaborative skills in advancing The Community Foundation's mission.
📋 Key Responsibilities
✅ Execute a comprehensive, data-driven marketing strategy that leverages multiple channels to increase visibility, awareness, and engagement among key audiences: donors, fundholders, professional advisors, prospects, and media.
✅ Develop targeted campaigns to market donor services, enhance relationships within the professional advisor community, grow the nonprofit endowment product, and expand the enhanced philanthropic advisory services line of business.
✅ Direct a social media strategy with compelling campaigns that enhance The Community Foundation's digital presence and measurably increase audience engagement.
✅ Develop compelling content and basic graphics for the website, social media, events, monthly newsletter, appeals, and other communications that reflect The Community Foundation's brand and that resonates with target audiences
✅ Partner with the Managing Director to develop and execute an annual calendar of donor and community engagement events, leading all marketing and promotional efforts. Work cross-departmentally to coordinate invitations, guest lists, event collateral, follow-up communications, and other event-related materials.
✅ Manage external vendors for design and production of print and digital marketing collateral in alignment with brand identity, including graphics, presentations, brochures, reports, ads, signage, and more.
✅ Provide strategic counsel to other departments to ensure consistency of messaging, brand standards, and voice/tone across all external communications.
✅ Collaborate with the development team on stewardship plans by creating social media posts, press releases, website listings, and other deliverables.
ASSUMPTION: This role may require additional tasks as needed, such as working on a project outside standard area of responsibility, participating in an organization-wide task force or special initiative, or supporting a colleague when needed.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, marketing, or related field.
Experience: 7-10 years of progressive experience in marketing or communications management, preferably in nonprofit, philanthropy, or community foundation settings.
Required Skills:
- Demonstrated success developing and implementing strategic marketing campaigns that drive measurable results
- Strong digital marketing acumen with expertise in social media strategy, email marketing, content creation, and basic graphic and web design principles
- Exceptional project management skills with ability to manage multiple priorities simultaneously while maintaining attention to detail
- Outstanding interpersonal and collaboration skills, with proven ability to work effectively across departments and with diverse stakeholders
- Entrepreneurial mindset with demonstrated ability to think strategically while executing tactically
- Excellent writing, editing, and proofreading skills with ability to quickly grasp and translate complex subject matter into compelling content
- Passion for philanthropy and demonstrated commitment to the mission and values of The Community Foundation
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in using marketing software and tools is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $103,600 - $121,800, commensurate with qualifications and experience. The Community Foundation values transparency and equity.
Benefits:
- Hybrid Work Schedule
- Summer Friday Schedule
- Employee Events
- Professional Development Stipend
- Up to fourteen paid holidays
- Wellness holidays
- Paid Time Off (PTO)
- Company-paid medical, vision, and dental insurance for employees
- Flexible spending accounts
- Retirement plan with employer contribution
Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work).
ASSUMPTION: The salary range provided is an estimate based on the company's stated commitment to transparency and equity. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Philanthropic Fundraising Services. The Greater Washington Community Foundation is dedicated to igniting the power of philanthropy, leading for community impact, and responding to critical community needs in DC, Montgomery County, Northern Virginia, and Prince George’s County.
Company Size: 11-50 employees. As a mid-sized nonprofit, The Community Foundation offers a collaborative work environment with opportunities for growth and impact.
Founded: 1973. The Greater Washington Community Foundation has a rich history of connecting caring donors with nonprofits creating lasting change in the region.
Company Description:
- As the region’s largest local funder, The Community Foundation has invested more than $1.5 billion since 1973 to build racially equitable, just, and thriving communities where everyone prospers
- Now, its strategic focus is to close the region’s racial wealth gap so that people of all races, places, and identities reach their full potential
- The Community Foundation keeps its finger on the pulse of the issues and organizations that make a difference in the region, developing deep expertise in local philanthropy, strengthening the region’s critical nonprofits, and identifying opportunities to create meaningful change for the community
Company Specialties:
- grantmaking
- philanthropy
- nonprofits
- community leadership
- convening stakeholders
- advocacy
- safety net services
- workforce development programs
- education
- affordable housing
- homelessness
- domestic violence
- Prince George’s County
- Montgomery County
- District of Columbia
- Northern Virginia
- community engagement
- fund management
- effective investment
- and complex gifts
Company Website: http://www.thecommunityfoundation.org
ASSUMPTION: The Greater Washington Community Foundation is a well-established nonprofit organization with a strong commitment to community impact and racial equity.
📊 Role Analysis
Career Level: Mid-level to senior marketing professional with a focus on strategic planning and execution.
Reporting Structure: The Director of Marketing reports directly to the Managing Director for Communications and External Affairs.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to grow within the organization as The Community Foundation expands its impact and influence
- Opportunities to lead and mentor junior marketing team members
- Chance to develop and refine skills in marketing strategy, campaign development, and cross-functional collaboration
ASSUMPTION: This role offers significant opportunities for professional growth and development within the organization and the broader philanthropic sector.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with an on-site office located in Washington, DC.
Office Location(s): 1325 G Street NW, Suite 480, Washington, District of Columbia 20005, US
Geographic Context:
- The Greater Washington area is a vibrant, multicultural region with a strong nonprofit sector and a commitment to social justice and equity
- The District of Columbia offers a rich cultural scene, diverse neighborhoods, and numerous amenities
- The region is well-connected by public transportation, making it easy to commute between home and the office
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work). The Community Foundation offers a hybrid work schedule and Summer Friday schedule for employees.
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the hiring manager
- Phone or video call interview to discuss qualifications and fit for the role
- In-person or virtual interview with key stakeholders, including the Managing Director for Communications and External Affairs
- Final decision and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing acumen and social media expertise
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with The Community Foundation's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
- Demonstrate your understanding of The Community Foundation's mission and the role's responsibilities in your application materials
- Prepare for interview questions that assess your strategic thinking, creativity, and ability to work effectively with diverse stakeholders
ATS Keywords: Marketing strategy, campaign development, social media, project management, collaboration, philanthropy, nonprofit, community engagement, brand management, digital marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates who possess the required skills and demonstrate a strong fit with The Community Foundation's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in using marketing software and tools is likely expected for this role, although specific tools are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Commitment to racial equity and social justice
- Collaboration and partnership
- Excellence and continuous learning
- Integrity and accountability
- Stewardship and sustainability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Strategic and forward-thinking
- Attention to detail and commitment to quality
- Passionate about the organization's mission and impact
Self-Assessment Questions:
- How do you demonstrate your commitment to racial equity and social justice in your personal and professional life?
- Can you provide an example of a time when you successfully collaborated with diverse stakeholders to achieve a common goal?
- How do you approach continuous learning and professional development, particularly in the context of a rapidly evolving marketing landscape?
ASSUMPTION: The Greater Washington Community Foundation values a diverse, inclusive, and equitable work environment, and candidates who demonstrate a strong fit with these values are likely to be successful in the role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines simultaneously, while maintaining attention to detail
- Balancing strategic vision with tactical execution, particularly during crisis situations
- Working effectively with diverse stakeholders, including donors, fundholders, professional advisors, prospects, and media
- Adapting to a hybrid work environment, with a combination of on-site and remote work
- Navigating the complex and evolving philanthropic landscape, with a focus on racial equity and social justice
ASSUMPTION: The Director of Marketing role presents unique challenges and opportunities for growth and impact within the organization and the broader philanthropic sector.
📈 Similar Roles Comparison
- Compared to other marketing director roles in the nonprofit sector, this position places a greater emphasis on digital marketing and social media strategy
- Unlike many marketing roles, this position requires a strong commitment to racial equity and social justice, as well as a deep understanding of the philanthropic sector
- Career progression in this role may involve transitioning into senior leadership or specialized roles within the organization or the broader philanthropic sector
ASSUMPTION: The Director of Marketing role at The Greater Washington Community Foundation offers a unique blend of strategic and tactical responsibilities, with a focus on digital marketing and social media strategy within the philanthropic sector.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to raise awareness and engagement around a new community initiative
- Creating targeted content and graphics for social media platforms to promote The Community Foundation's mission and impact
- Managing external vendors to produce high-quality marketing collateral that aligns with The Community Foundation's brand identity
- Collaborating with the development team to create compelling stewardship plans that recognize and engage donors
ASSUMPTION: The Director of Marketing role offers a diverse range of projects and initiatives, with a focus on strategic planning, campaign development, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role support The Community Foundation's mission to close the region’s racial wealth gap?
- Can you describe the team structure and dynamics within the Communications and External Affairs department?
- How does The Community Foundation approach diversity, equity, and inclusion in its internal operations and external partnerships?
- What opportunities are there for professional growth and development within the organization and the broader philanthropic sector?
- How does The Community Foundation measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and your commitment to The Community Foundation's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
- Prepare for interview questions that assess your strategic thinking, creativity, and ability to work effectively with diverse stakeholders
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your marketing philosophy, approach to campaign development, and experience with digital marketing and social media strategy
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
