Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Mental Health Cooperative

🔹 Location: Nashville, TN

🔹 Job Type: Full-Time (Hybrid, 3+ days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building and leading a statewide marketing engine focused on driving admissions and expanding visibility across Tennessee
• Developing and executing multi-channel campaigns across digital and traditional media
• Managing digital and traditional media, and scaling a high-performing system that delivers results with limited resources
• Collaborating with Business Development to drive referral activity and admissions growth
• Designing and leading a marketing strategy that directly drives portions of MHC’s growth, admissions, and brand goals

ASSUMPTION: This role requires a high-performing marketing professional ready to lead with purpose and drive measurable outcomes in a fast-moving, resource-constrained environment.

📋 Key Responsibilities

✅ Develop and deploy account-based and territory-specific marketing initiatives to directly drive referral activity and admissions growth in close partnership with Business Development

✅ Design, launch, and optimize data-driven campaigns across Google, Meta, LinkedIn, and other platforms

✅ Build CRM-integrated workflows (HubSpot preferred), lead scoring models, and segment-based targeting systems

✅ Develop and execute multi-channel campaigns across digital (web, email, social, SEO, paid media) and traditional (print, events, OOH) platforms

✅ Tailor marketing strategies to specific markets while maintaining a unified brand identity

✅ Refine MHC’s value propositions and message hierarchy across audiences

✅ Bring an experience design mindset to ensure consistent, high-quality touchpoints that build trust and drive engagement

✅ Build and execute MHC’s thought leadership strategy to better position us as the “Mayo Clinic of Serious Mental Illness”

✅ Build and run a brand ambassador program and associated training, toolkits, and message strategy

✅ Ensure associates understand organizational priorities and their critical role in delivering on our mission and strategic goals

✅ Create internal campaigns that reinforce culture, values, and strategic initiatives across regions and roles

✅ Develop communications that help staff connect their day-to-day work to MHC’s broader impact, especially as we grow

✅ Partner with People & Culture and Operations teams to align messaging during change management, launches, and leadership communications

✅ Use surveys, feedback loops, and internal analytics to evaluate effectiveness and continuously improve reach and engagement

ASSUMPTION: This role requires a strong sense of ownership and mission alignment, including a consistent willingness to invest time and energy beyond a traditional 9-to-5 schedule to achieve outstanding results for a high-impact nonprofit.

🎯 Required Qualifications

Education: Bachelor's degree required; Master’s degree or formal training in marketing, analytics, experience design, or business strategy strongly preferred

Experience: 7-10+ years of progressive, results-driven marketing experience with direct accountability for admissions growth

Required Skills:

• Proven experience in for-profit or entrepreneurial nonprofit setting designing and executing high-performance, multi-channel marketing campaigns that directly drive admissions, lead volume, and revenue

• Demonstrated success supporting and accelerating sales or business development through integrated marketing systems, territory-specific campaigns, and CRM-enabled workflows

• Advanced hands-on proficiency with HubSpot (or equivalent marketing automation/CRM), digital ad platforms (e.g., Google Ads, Meta, LinkedIn), and campaign performance analytics

• Strong sense of ownership and mission alignment, including a consistent willingness to invest time and energy beyond a traditional 9-to-5 schedule to achieve outstanding results for a high-impact nonprofit

Preferred Skills:

• Experience applying experience design principles to ensure cohesive, consumer-friendly messaging and seamless cross-channel journeys

• Excellent communication skills with the ability to develop high-converting content for referral sources, partner segments, and digital campaigns

ASSUMPTION: Candidates should have a strong understanding of marketing performance metrics, including cost-per-admit, lead attribution, funnel conversion rates, and campaign ROI.

💰 Compensation & Benefits

Salary Range: $125,000 - $135,000, depending on experience

Benefits:

• Medical, Dental, and Vision Insurance/Prescription Drug Coverage
• Health Savings Account
• Basic Life and AD&D Insurance
• Short- & Long-Term Disability
• Supplemental Life Insurance & Cancer Insurance
• Accident Insurance & Critical Illness Insurance
• 403b - Retirement Plan
• Calm App for medication and mental health
• Gym membership discounts
• Pet Insurance

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The actual salary may vary based on the candidate's qualifications and MHC's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 501-1,000 employees (Mid-size)

Founded: 1993

Company Description:

• Mental Health Cooperative is a story of hope, where science and a belief in human potential come together to form a very special place

• We are passionate about supporting adults with serious mental illnesses and children struggling with emotional/behavioral challenges using unique and innovative approaches

Company Specialties:

• Mental Health Care
• Physical Health Care
• Non Profit
• Serious Mental Illness
• Children
• Adolescents
• Adults
• Case Management
• Therapy
• and Psychiatry

Company Website: http://www.mhc-tn.org

ASSUMPTION: Mental Health Cooperative is a mission-driven nonprofit serving Medicaid and uninsured populations, offering competitive compensation and the opportunity to lead purpose-driven, high-impact work.

📊 Role Analysis

Career Level: Senior-level management role with significant strategic and operational responsibilities

Reporting Structure: Reports directly to the Vice President, Strategy & Business Development

Work Arrangement: Hybrid (on-site presence required 3+ days per week)

Growth Opportunities:

• Potential to shape the future of mental health in Tennessee and expand MHC’s impact across the state
• Opportunity to lead a high-performing marketing team and drive measurable results in a fast-paced, mission-driven environment
• Potential to grow into a more senior leadership role within MHC as the organization continues to expand

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on MHC’s mission and strategic goals.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): 275 Cumberland Bend, Nashville, TN 37228, US

Geographic Context:

• Nashville, TN is the state capital and most populous city, with a diverse economy and a thriving cultural scene
• The city is known for its vibrant music and entertainment industry, as well as its growing tech and healthcare sectors
• Nashville is home to numerous Fortune 500 companies and offers a high quality of life with affordable housing, short commute times, and a strong sense of community

Work Schedule: Full-time (40 hours/week), with on-site presence required 3+ days per week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the flexibility of remote work while also benefiting from the collaboration and resources available in MHC’s Nashville office.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth behavioral interview with the Hiring Manager and a member of the People & Culture team
• Final interview with the Vice President, Strategy & Business Development
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and campaign management experience
• Ability to work collaboratively with cross-functional teams
• Strong communication and presentation skills
• Alignment with MHC’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and ability to drive measurable results
• Prepare for behavioral interview questions that focus on your problem-solving skills, marketing expertise, and ability to work collaboratively
• Research MHC’s mission, values, and culture to demonstrate your alignment with the organization
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing Strategy, Digital Advertising, Campaign Management, CRM Integration, Data Analysis, Content Development, Project Management, Lead Generation, SEO, Social Media Marketing, Email Marketing, Brand Development, Thought Leadership, Experience Design, Referral Marketing, Performance Metrics

ASSUMPTION: MHC uses an Applicant Tracking System (ATS) to manage job applications and may use the provided keywords to filter and rank candidates. Including these keywords in your resume and cover letter can improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• HubSpot (or equivalent marketing automation/CRM)
• Google Ads
• Meta (Facebook Ads)
• LinkedIn Ads
• SEMrush (or equivalent SEO tools)
• Campaign performance analytics tools (e.g., Google Analytics)

ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for developing, executing, and optimizing high-performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Mission-driven and purpose-focused
• Fast-paced and resource-constrained
• Collaborative and team-oriented
• Results-focused and data-driven

Self-Assessment Questions:

• How do your personal values align with MHC’s core values?
• Are you comfortable working in a fast-paced, resource-constrained environment focused on results over theory?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with limited resources and finding creative solutions to challenges?
• How do you approach continuous learning and professional development in a rapidly changing field like marketing?

ASSUMPTION: MHC values candidates who are passionate about their work, committed to continuous learning, and eager to make a tangible impact on the organization’s mission and strategic goals.

⚠️ Potential Challenges

• Working with limited resources and finding creative solutions to marketing challenges
• Balancing strategic thinking with hands-on execution in a fast-paced environment
• Managing multiple marketing channels and campaigns simultaneously
• Collaborating effectively with cross-functional teams, including Business Development and People & Culture
• Adapting to changes in the marketing landscape and staying up-to-date with industry best practices

ASSUMPTION: These challenges are inherent to the role and require a high-performing marketing professional with strong problem-solving skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on driving admissions and expanding visibility for a mission-driven nonprofit serving Medicaid and uninsured populations
• Unlike for-profit marketing roles, this position requires a strong sense of mission alignment and a willingness to invest time and energy beyond a traditional 9-to-5 schedule
• Compared to other marketing roles in the nonprofit sector, this opportunity offers a high level of strategic responsibility and the chance to make a tangible impact on MHC’s growth and expansion

ASSUMPTION: This role offers a unique blend of strategic responsibility, mission-driven purpose, and the opportunity to lead high-impact marketing initiatives in a fast-paced, nonprofit environment.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign to drive admissions growth in a specific geographic region
• Creating and implementing a CRM-integrated workflow to nurture leads and improve conversion rates
• Designing and launching a multi-channel campaign to strengthen referral relationships with key partner segments
• Building and executing MHC’s thought leadership strategy to better position the organization as the “Mayo Clinic of Serious Mental Illness”

ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of the Director of Marketing role, requiring a strong understanding of marketing performance metrics, campaign optimization, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge MHC is currently facing, and how this role will address it?
• How does MHC measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
• What are the biggest priorities for the Director of Marketing in the first 90 days, and how can I contribute to these initiatives from day one?
• How does MHC support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth within MHC?
• How does MHC approach diversity, equity, and inclusion in its marketing efforts, and what role will I play in advancing these initiatives?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your commitment to MHC’s mission, and your eagerness to contribute to the organization’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and ability to drive measurable results
• Prepare for behavioral interview questions that focus on your problem-solving skills, marketing expertise, and ability to work collaboratively
• Research MHC’s mission, values, and culture to demonstrate your alignment with the organization
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.