Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Freestone Property Group

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to drive leasing efforts and enhance brand appeal.
• Managing all aspects of marketing, including digital marketing, content creation, and brand management.
• Collaborating closely with leadership and property management teams to align marketing efforts with leasing targets and operational excellence.
• Leading and mentoring internal teammates and managing relationships with external marketing agencies.
• Conducting market research and competitive analysis to inform marketing strategies.

ASSUMPTION: This role requires a strategic thinker with a strong understanding of the New York City real estate market and expertise in digital marketing tools.

📋 Key Responsibilities

✅ Develop and implement overarching marketing strategies for Freestone Property Group to achieve property leasing goals, enhance resident acquisition and retention, and elevate the Freestone brand in the residential market.

✅ Lead all aspects of marketing for Freestone Property Group, including digital (SEO/SEM, social media, email marketing, online advertising, website management), content creation, brand management, public relations, and event marketing.

✅ Manage the Customer Relationship Management (CRM) system for the leasing function, including developing and tracking Key Performance Indicators (KPIs) and reporting on data-driven insights to continuously improve leasing operations.

✅ Oversee the creation and execution of property-specific marketing plans for new developments, lease-ups, and stabilized communities managed by Freestone Property Group.

✅ Manage and optimize Freestone Property Group's online presence and that of its client properties across various platforms, including company and property websites, Internet Listing Services (ILS) such as StreetEasy, Apartments.com and Zillow, and social media channels.

✅ Spearhead initiatives to reduce reliance on third-party Internet Listing Services (ILS) by significantly enhancing the Freestone Property Group website's functionality, user experience, and SEO to drive direct leasing inquiries.

✅ Develop and manage the marketing budget for Freestone Property Group and provide guidance on marketing budgets for client properties, ensuring effective allocation of resources and tracking ROI on marketing campaigns.

✅ Conduct market research, competitive analysis, and demographic analysis to identify market trends and target resident audiences to inform marketing strategies for Freestone Property Group and its managed properties.

✅ Collaborate closely with Freestone Property Group's leadership and property management teams to align marketing efforts with leasing targets and operational excellence.

✅ Lead and mentor both internal teammates working on marketing initiatives and manage relationships with external marketing agencies, consultants, and vendors, as needed.

✅ Track, analyze, and report on marketing campaign performance, using data-driven insights to optimize strategies and improve outcomes for Freestone Property Group and its managed properties.

✅ Develop and implement strategies for reputation management for Freestone Property Group and its client properties, including monitoring and responding to online reviews.

✅ Represent Freestone Property Group at industry events and conferences to enhance brand visibility among potential residents and partners focused on residential experiences.

✅ Ensure all marketing materials and communications consistently reflect the Freestone brand identity and messaging, emphasizing quality and resident satisfaction across all client properties.

✅ Develop and implement crisis communication strategies as needed.

ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as the ability to manage multiple priorities in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field. An MBA is a plus.

Experience: Minimum of 5-7 years of progressive marketing experience, with a significant focus on the real estate industry, preferably in multifamily housing and property management, with a strong emphasis on driving direct leasing results.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive results in leasing, resident acquisition, and brand growth targeted at consumers.
• Strong understanding of the New York City real estate market, with specific knowledge of the Brooklyn multifamily sector being highly desirable.
• Expertise in digital marketing tools and platforms, including SEO/SEM, social media marketing, email marketing, content marketing, ILS platforms, CRM systems, and marketing analytics tools (e.g., Google Analytics).
• Demonstrable experience in website optimization and strategies to increase direct-to-consumer engagement and conversion.
• Experience with real estate marketing platforms such as Apartments.com, Zillow, and property management software (e.g., Yardi, OneSite, MRI) is preferred.
• Excellent leadership, communication (written and verbal), presentation, and interpersonal skills.
• Strong analytical, problem-solving, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing marketing budgets and external vendor relationships.
• Creative thinker with a strong aesthetic sensibility and the ability to develop compelling marketing content that appeals to renters.
• Ability to work independently and collaboratively as part of a team.
• Familiarity with leasing processes is essential.

Preferred Skills:

• Fluency in Spanish.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in real estate and digital marketing.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year

Benefits:

• Competitive salary and the opportunity for quarterly, performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans with a generous employer contribution.
• 401(k) plan with a generous company match.
• Paid time off and holidays.
• Opportunities for professional development and career advancement within a dynamic and expanding organization.

Working Hours: 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role in the real estate industry in New York City.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: Freestone Property Group is a mid-sized company with 51-200 employees, providing a dynamic and expanding environment for employees.

Founded: Freestone Property Group is a privately held company with a focus on full-service, vertically integrated property management.

Company Description:

• Freestone Property Group is a full-service, vertically integrated property management group.
• The company provides third-party property management services for other operators in New York and is focused on expanding its book of business.
• Freestone Property Group is an affiliate of Greenbrook Partners, a leading investment manager with over $2 billion in assets under management and a portfolio encompassing more than 2,000 multifamily units across New York City.

Company Specialties:

• Property management
• Real estate
• Rental properties
• Rental homes
• Residential property management

Company Website: https://www.freestonepropertymgmt.com/

ASSUMPTION: Freestone Property Group's focus on full-service, vertically integrated property management provides opportunities for employees to gain experience in various aspects of the real estate industry.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the CEO or another executive-level position.

Reporting Structure: The Director of Marketing will oversee a team of marketing professionals and may also collaborate with external marketing agencies and vendors.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.

Growth Opportunities:

• As Freestone Property Group continues to expand its book of business, there may be opportunities for the Director of Marketing to take on additional responsibilities or advance to an executive-level position within the company.
• The dynamic and growing nature of the real estate industry provides ample opportunities for professional development and career growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Freestone Property Group continues to expand its presence in the New York City real estate market.

🌍 Location & Work Environment

Office Type: Freestone Property Group's headquarters is located in Brooklyn, NY, with additional offices in other boroughs and surrounding areas as needed.

Office Location(s): 121 Pierrepont Street, Brooklyn, NY 11201

Geographic Context:

• Brooklyn is one of the most populous and culturally diverse boroughs of New York City, with a thriving real estate market.
• The office is conveniently located near public transportation, with easy access to Manhattan and other parts of the city.
• The surrounding neighborhood offers a mix of residential and commercial properties, with numerous amenities and attractions nearby.

Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: The location of Freestone Property Group's headquarters in Brooklyn provides easy access to the company's managed properties throughout New York City.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interview with the hiring manager or a member of the executive team.
• Final interview with the CEO or another executive-level position.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Digital marketing expertise and proficiency with relevant tools and platforms.
• Strong communication and presentation skills.
• Leadership and team management abilities.
• Analytical and problem-solving skills.
• Cultural fit and alignment with Freestone Property Group's values and mission.

Application Tips:

• Highlight your relevant marketing experience and achievements in your resume, with a focus on real estate industry experience and digital marketing expertise.
• Tailor your cover letter to Freestone Property Group, emphasizing your understanding of the New York City real estate market and your ability to drive results in leasing, resident acquisition, and brand growth.
• Prepare a portfolio or case studies showcasing your marketing strategies and campaigns, with an emphasis on those that drove significant results in the real estate industry.
• Follow up with the hiring manager or the person who conducted your initial interview within one week of your conversation, expressing your continued interest in the role and any additional insights you have gained about Freestone Property Group's marketing needs.

ATS Keywords: Marketing Strategy, Digital Marketing, SEO/SEM, Social Media Marketing, Email Marketing, Content Creation, Brand Management, Public Relations, Market Research, Data Analysis, Project Management, Leadership, Communication, Problem Solving, Website Optimization, CRM Management, Real Estate Marketing, New York City Real Estate Market

ASSUMPTION: Tailoring your application materials to Freestone Property Group's specific marketing needs and demonstrating your understanding of the New York City real estate market will significantly improve your chances of success in the application process.

🛠️ Tools & Technologies

• CRM software (e.g., Yardi CRM IQ)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO/SEM tools (e.g., Google Ads, Google Analytics, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are widely used in the real estate marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Focus on results-driven marketing strategies
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have a strong understanding of the New York City real estate market, with specific knowledge of the Brooklyn multifamily sector?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on teamwork and collaboration?
• Do you have a proven track record of developing and executing successful marketing strategies that drive results in leasing, resident acquisition, and brand growth targeted at consumers?
• Are you proficient in digital marketing tools and platforms, with a strong aesthetic sensibility and the ability to develop compelling marketing content that appeals to renters?

ASSUMPTION: Candidates who align with Freestone Property Group's values and work style, and who demonstrate a strong understanding of the New York City real estate market, will be well-suited to this role.

⚠️ Potential Challenges

• The competitive nature of the New York City real estate market may present challenges in driving leasing results and enhancing brand appeal.
• The dynamic and fast-paced environment may require candidates to adapt quickly to changing priorities and market conditions.
• The need to manage external marketing agencies and vendors may present challenges in ensuring consistent brand messaging and effective resource allocation.
• The role may require candidates to work non-standard hours, including evenings and weekends, to attend industry events and conferences or to meet project deadlines.

ASSUMPTION: Candidates who are comfortable working in a dynamic and fast-paced environment, and who have a strong understanding of the New York City real estate market, will be better equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike other marketing roles in the real estate industry, this position focuses specifically on multifamily housing and property management, with a strong emphasis on driving direct leasing results.
• The New York City real estate market is highly competitive, with a significant focus on digital marketing and innovative strategies to drive leasing success.
• Career progression in this role may involve advancing to an executive-level position within Freestone Property Group or transitioning to a similar role at another real estate company.

ASSUMPTION: Understanding the unique aspects of this role and the competitive nature of the New York City real estate market will help candidates tailor their application materials and interview responses to better align with Freestone Property Group's specific marketing needs.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new multifamily development, including digital marketing campaigns, content creation, and brand management.
• Conducting market research and competitive analysis to identify target resident audiences and inform marketing strategies for a portfolio of managed properties.
• Managing the CRM system for the leasing function, including developing and tracking KPIs and reporting on data-driven insights to continuously improve leasing operations.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Director of Marketing role at Freestone Property Group.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges currently facing Freestone Property Group, and how has the company addressed them in the past?
• How does Freestone Property Group collaborate with external marketing agencies and vendors to ensure consistent brand messaging and effective resource allocation?
• What are the key priorities for the Director of Marketing role in the first 90 days, and how will success be measured in this timeframe?
• How does Freestone Property Group support the professional development and growth of its marketing team members?
• What are the most effective marketing channels and strategies for driving leasing results in the New York City real estate market, according to Freestone Property Group's experience?

ASSUMPTION: Asking these questions will help candidates better understand the specific marketing needs and priorities of Freestone Property Group, as well as the company's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on real estate industry experience and digital marketing expertise.
• Prepare a portfolio or case studies showcasing your marketing strategies and campaigns, with an emphasis on those that drove significant results in the real estate industry.
• Follow up with the hiring manager or the person who conducted your initial interview within one week of your conversation, expressing your continued interest in the role and any additional insights you have gained about Freestone Property Group's marketing needs.
• If selected for an interview, be prepared to discuss your marketing strategies and campaigns in detail, and to provide specific examples of how you have driven leasing results and enhanced brand appeal in the real estate industry.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.