Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Lennox International

🔹 Location: Richardson, Texas, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing team to drive business objectives
• Developing and executing customer-centric marketing strategies
• Collaborating with business unit leadership to align marketing strategy
• Optimizing campaign reach, performance, and effectiveness through ROI
• Ensuring high-quality customer events and experiences

ASSUMPTION: This role requires a strong strategic mindset, analytical problem-solving skills, and the ability to lead and inspire high-performing teams.

📋 Key Responsibilities

✅ Lead the development and execution of customer-centric marketing strategies

✅ Work with business unit leadership to define an overall marketing strategy

✅ Design and maintain brand guidelines, generating innovative ideas while maintaining consistency

✅ Utilize marketing automation tools and CRM systems to optimize campaign reach and performance

✅ Ensure the success and improvement of customer events

ASSUMPTION: This role involves managing multiple priorities and driving initiatives to completion, requiring strong execution focus and ownership.

🎯 Required Qualifications

Education: Undergraduate degree in marketing or business, MBA preferred

Experience: 10+ years of experience in growth marketing and/or field sales, with a successful track record in driving business solutions

Required Skills:

• Proven leadership skills, with experience managing high-performing teams
• Strong analytical problem-solving skills
• Expertise in growth strategies, digital technologies, branding, and competitive positioning
• Excellent communication skills, with the ability to articulate value propositions to diverse audiences
• Strong digital acumen, with a willingness to learn and adapt to new technologies

Preferred Skills:

• Experience in assessing and improving the customer experience
• Familiarity with AI use cases in marketing

ASSUMPTION: Candidates with a proven track record in driving business solutions and managing high-performing teams are strongly preferred.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a Director of Marketing role with 10+ years of experience in the manufacturing sector)

Benefits:

• Tuition reimbursement
• Medical, dental, and vision insurance
• Prescription drug coverage
• 401(k) retirement plan
• Short-term disability insurance
• Paid birthing and bonding leave
• Life and long-term disability insurance
• Paid time off, well-being days, volunteer day, holidays, and floating holidays

Working Hours: Full-time, Monday through Friday

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Director of Marketing role with the given experience level and location. Actual compensation may vary based on qualifications, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Lennox International operates in the manufacturing industry, specifically focusing on heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Company Size: Lennox International is a large corporation with over 10,000 employees located throughout North America and Asia.

Founded: Lennox International was founded in 1895 and has since grown to become a leading provider of innovative climate control solutions.

Company Description:

• Lennox International is committed to promoting more efficient energy use and a healthier environment through its product operations.
• The company offers a diverse range of brands, including Lennox, Allied Air, Armstrong Air, Heatcraft, Ducane, Magic-Pak, and Friga-Bohn.
• Lennox International is an equal opportunity employer that supports a diverse, inclusive work environment.

Company Specialties:

• HVAC Innovation

Company Website: www.lennox.com

ASSUMPTION: Lennox International's commitment to innovation and sustainability sets it apart in the manufacturing industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.

Reporting Structure: The Director of Marketing reports directly to the business unit leadership and collaborates with various teams, including sales, product management, IT, and customer support.

Work Arrangement: This role is based in the office, Monday through Friday, with a flexible work arrangement that allows for remote work as needed.

Growth Opportunities:

• Potential to advance to a vice president or chief marketing officer role within the organization
• Opportunities to lead and mentor marketing team members, fostering their professional growth
• Chance to gain experience in a large, multinational corporation and work with diverse teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the organization and gain valuable experience working with diverse teams.

🌍 Location & Work Environment

Office Type: Corporate headquarters with additional research and development services and back-office functions performed in other locations

Office Location(s): Richardson, Texas, United States

Geographic Context:

• Richardson, Texas, is a suburb of Dallas, offering a mix of urban and suburban living with a cost of living slightly below the national average.
• The area is known for its strong job market, with a diverse range of industries represented.
• Richardson is home to several major corporations and offers numerous cultural attractions, including museums, theaters, and parks.

Work Schedule: Full-time, Monday through Friday, with a flexible work arrangement that allows for remote work as needed

ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban living, with a strong job market and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with business unit leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Understanding of marketing automation tools and CRM systems
• Alignment with Lennox International's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
• Research Lennox International's products, services, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Marketing strategy, customer-centric, growth campaigns, brand messaging, digital customer experiences, marketing automation, CRM systems, campaign optimization, event management, team leadership, strategic mindset, analytical problem-solving, customer engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership, and marketing skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving business solutions and managing high-performing teams?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities?
• Do you thrive in a collaborative, data-driven work culture that values innovation and excellence?

ASSUMPTION: Lennox International values candidates who are strong leaders, strategic thinkers, and team players, with a commitment to innovation, data-driven decision-making, and excellence.

⚠️ Potential Challenges

• Managing a large marketing team with diverse skills and backgrounds
• Balancing multiple priorities and driving initiatives to completion
• Adapting to a fast-paced, dynamic work environment
• Meeting the expectations of a large, multinational corporation

ASSUMPTION: The potential challenges for this role are related to managing a large team, balancing multiple priorities, and adapting to a fast-paced work environment in a large corporation.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in other organizations, but with a broader scope and higher level of responsibility
• Unlike other roles, this position requires a strong strategic mindset and the ability to lead and inspire high-performing teams
• Career progression in this role may lead to vice president or chief marketing officer positions within the organization

ASSUMPTION: This role is similar to senior marketing management positions in other organizations but offers a broader scope and higher level of responsibility, with the potential for significant career growth within Lennox International.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive business growth and customer engagement
• Optimizing campaign reach, performance, and effectiveness through ROI, utilizing marketing automation tools and CRM systems
• Leading and managing a team to execute high-quality customer events and experiences

ASSUMPTION: The sample projects for this role are focused on strategic marketing initiatives, campaign optimization, and team leadership, reflecting the key responsibilities and required skills for the position.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies and how my role would contribute to their evolution?
• How does the marketing team collaborate with other departments, such as sales, product management, and IT?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Lennox International support the professional growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The key questions to ask during the interview for this role focus on strategic marketing initiatives, team collaboration, and professional growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
• Research Lennox International's products, services, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.