Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Richtech Robotics Inc.

🔹 Location: Las Vegas, Nevada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand awareness and demand generation
• Leading all areas of marketing, including brand, digital, social, paid media, content, and PR
• Crafting compelling stories that capture attention and create buzz
• Collaborating with sales and product teams to translate technical features into human-centered stories
• Supervising creative direction across various media types

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on demand generation and brand storytelling. Familiarity with marketing tools such as HubSpot, Google Analytics, LinkedIn Ads, and SEMrush is also essential.

📋 Key Responsibilities

✅ Lead all areas of marketing: brand, digital, social, paid media, content, and PR

✅ Develop quarterly and annual marketing strategies aligned with sales goals and growth targets

✅ Own media placement strategy across PR, blogs, social media, and industry publications

✅ Craft content with storytelling architecture to make content share-worthy

✅ Time content drops, campaign releases, and announcements for maximum impact and viral potential

✅ Collaborate with Sales and Product teams to translate technical features into human-centered stories

✅ Supervise creative direction across all media types, from video to blog to email

✅ Track marketing performance using KPIs such as media placements, MQLs, social engagement, and non-paid traffic

✅ Present results and adapt quickly to feedback, optimizing budget and resources for ROI

ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with a strong background in demand generation and brand storytelling. They should be comfortable discussing SEO and CPMs, as well as debating the emotional high points of launch videos.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field; MBA a plus

Experience: 5+ years in B2B marketing, preferably with high-tech, robotics, or SaaS industries

Required Skills:

• Proven success in demand generation and brand storytelling
• Strong background in campaign timing, A/B testing, and attention engineering
• Familiarity with tools like HubSpot, Google Analytics, LinkedIn Ads, and SEMrush
• Excellent writing, editing, and conceptual storytelling skills

Preferred Skills:

• Experience with robotics or SaaS industries
• MBA degree

ASSUMPTION: While not explicitly stated, having experience in the robotics or SaaS industries would be beneficial for understanding the company's products and target audience.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the salary range for this position is estimated to be between $120,000 and $160,000 per year. This estimate is inclusive of base salary and potential bonuses.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee referral bonus program
• Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in a mid-sized company. The benefits listed are common for companies of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Robotics Engineering

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Transforming the service industry through collaborative robotic solutions that enhance the customer experience and empower businesses to achieve more
• Seamlessly integrating cutting-edge automation to create a landscape of enhanced interactions, efficiency, and innovation
• Propelling organizations toward unparalleled levels of excellence and satisfaction

Company Specialties:

• Robotic solutions for the service industry
• Collaborative robotics
• Automation and innovation

Company Website: www.richtechrobotics.com

ASSUMPTION: Richtech Robotics is a mid-sized company specializing in robotics engineering. They focus on transforming the service industry through collaborative robotic solutions that enhance the customer experience.

📊 Role Analysis

Career Level: Director-level position, reporting directly to the CEO or another executive

Reporting Structure: This role is expected to have a team of marketing professionals reporting to them, including specialists in content creation, social media, PR, and more

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to mentor and develop junior marketing team members
• Chance to shape the company's brand and marketing strategy as it enters new markets

ASSUMPTION: As a mid-sized company, Richtech Robotics offers growth opportunities for employees who demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and innovation

Office Location(s): 4175 Cameron St, Las Vegas, Nevada, US

Geographic Context:

• Las Vegas is a major city in the southwestern United States, known for its entertainment, tourism, and convention industries
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• Las Vegas has a desert climate, with hot summers and mild winters

Work Schedule: Full-time, with the possibility of occasional overtime or weekend work for specific projects or events

ASSUMPTION: Las Vegas offers a vibrant and dynamic work environment, with a diverse range of cultural attractions and entertainment options. The city's desert climate may be a consideration for some applicants.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a panel of interviewers to discuss the role's responsibilities and the candidate's fit
• Presentation or case study assignment to evaluate the candidate's problem-solving skills and strategic thinking
• Final interview with the CEO or another executive to discuss the candidate's long-term vision for the company's marketing efforts

Key Assessment Areas:

• Marketing strategy and planning
• Storytelling and content creation
• Campaign execution and optimization
• Leadership and team management
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your past marketing campaigns, including their strategy, execution, and results
• Be ready to discuss your approach to storytelling and how you've used it to capture attention and create buzz in the past
• Research the company and its products to demonstrate your understanding of their mission and target audience

ATS Keywords: B2B Marketing, Demand Generation, Brand Storytelling, Campaign Timing, A/B Testing, Attention Engineering, SEO, CPMs, Content Creation, Creative Direction, Media Placement, Social Engagement, Google Analytics, HubSpot, LinkedIn Ads, SEMrush

ASSUMPTION: Richtech Robotics uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Ads
• SEMrush
• Various creative tools for video, blog, and email content

ASSUMPTION: While not explicitly stated, the role requires familiarity with various marketing tools and technologies. The listed tools are common in the industry and can be expected to be used in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Customer-centricity
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and seeking feedback from your team?
• Do you have a proven track record of driving results and continuous improvement in your marketing efforts?

ASSUMPTION: Richtech Robotics values innovation, collaboration, and excellence in its employees. Applicants should be comfortable working in a dynamic, fast-paced environment and be open to feedback and collaboration.

⚠️ Potential Challenges

• The role requires a strong understanding of both marketing strategy and creative storytelling, which may be challenging for candidates with a background primarily in one area
• The company is growing rapidly, which may present challenges in terms of managing a team and keeping up with the demands of the role
• The role requires occasional overtime or weekend work for specific projects or events, which may be a challenge for candidates with significant personal or family commitments
• The Las Vegas climate may be a challenge for candidates who are not accustomed to desert conditions

ASSUMPTION: While Richtech Robotics offers a dynamic and exciting work environment, there may be challenges associated with the role's demands and the company's growth. Applicants should carefully consider their personal and professional priorities before applying.

📈 Similar Roles Comparison

• Compared to similar roles in other companies, this position offers a unique opportunity to shape the marketing strategy of a growing robotics company
• While the role's responsibilities are similar to those of a Director of Marketing in other industries, the focus on robotics and automation sets it apart
• This role offers the potential for significant growth and impact, as the company continues to expand into new markets

ASSUMPTION: While the core responsibilities of this role are similar to those of a Director of Marketing in other industries, the focus on robotics and automation makes it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive marketing strategy to launch a new robotic product line
• Creating a viral social media campaign to generate buzz and drive demand for an existing product
• Collaborating with the sales team to create targeted content that resonates with specific customer segments

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Director of Marketing might undertake at Richtech Robotics. The specific projects will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does the company plan to expand into new markets in the next year?
• What are the key priorities for the marketing team in the first 90 days?
• How does the company support the professional development of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance?
• How does the company's culture support innovation and collaboration in the marketing team?

ASSUMPTION: These questions are intended to help applicants better understand the company's priorities, culture, and approach to marketing. Applicants should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your past marketing campaigns, including their strategy, execution, and results
• Research the company and its products to demonstrate your understanding of their mission and target audience
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.