📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: ACA Group
🔹 Location: New York, NY
🔹 Job Type: Hybrid
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns
- Partnering with business unit leaders to align with firmwide goals
- Optimizing campaigns using performance data
- Leading small, dynamic marketing teams
- Driving demand generation and qualified leads
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence stakeholders. It's ideal for a marketing professional with a proven track record in B2B marketing and a deep understanding of the consulting industry.
📋 Key Responsibilities
✅ Quarterback marketing campaigns, tailoring tactics to business goals and liaising with various teams to craft and execute multi-channel campaigns
✅ Collaborate with business and commercial leaders to design and deliver marketing plans that drive growth, enhance ACA's visibility, and align with top-line objectives
✅ Drive optimization by using performance data to continuously monitor, adjust, and optimize campaign elements across various channels
✅ Lead integrated marketing campaigns from strategy to execution, ensuring a consistent voice and measurable results at every stage
✅ Build and scale marketing funnels from top-of-funnel awareness to bottom-of-funnel conversion to drive qualified leads and business growth
✅ Serve as a strategic advisor to senior stakeholders, recommending high-impact marketing strategies that build brand credibility and generate pipeline
✅ Build stakeholder confidence by leading with influence, ensuring marketing initiatives are aligned, well-communicated, and effectively executed across teams and functions
✅ Wear many hats, thriving in a small, fast-paced, and agile team environment where flexibility, initiative, and resourcefulness are key to success
ASSUMPTION: This role requires a high level of collaboration, stakeholder management, and adaptability to thrive in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 10-15 years of progressive experience in B2B marketing, ideally within consulting, advisory, or other professional services industries
Required Skills:
- Data-driven mindset with a focus on metrics and analytics
- Strategic vision with creative execution and brand positioning
- Exceptional collaboration skills with internal stakeholders, senior leadership, and external partners
- Team leadership experience with a focus on mentorship, accountability, and resource management
- Strong oral and written communication skills
- Proven campaign leadership with a track record of driving results and supporting business growth
- Fluency in marketing automation, CRM platforms, and analytics tools
- Adaptability and ownership, comfortable operating with limited resources and prioritizing effectively
Preferred Skills:
- Experience leading integrated campaigns and demand generation initiatives from strategy to execution
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly within the consulting industry, will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $190,000 per year
Benefits:
- Medical and dental coverage
- Pension and 401(k) plans
- Paid time off and flexible work arrangements
- Summer Fridays
- Student debt forgiveness and pet insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in the financial services industry. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 2002
Company Description:
- ACA Group is the leading governance, risk, and compliance (GRC) advisor in financial services
- Empowers clients to reimagine GRC by integrating consulting, managed services, and regulatory technology offerings
- Specializes in investment adviser, private fund, broker-dealer, investment company, and NFA member services
Company Specialties:
- Investment Adviser
- Private Fund
- Broker-Dealer
- Investment Company
- NFA Member Services
- AIFMD
- Cybersecurity
- Regulatory Compliance
- AML
- GDPR
- Risk
- Performance Services
- Financial and Regulatory Reporting
- Regulatory Technology
- RegTech
- Trade Surveillance
- Employee Compliance
- ESG
- GIPS Standards Verification and Consulting
- GRC
Company Website: www.acaglobal.com
ASSUMPTION: ACA Group is a well-established company in the business consulting and services industry, with a strong focus on governance, risk, and compliance for financial services clients.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: Reports to the Chief Marketing Officer and collaborates with business unit leaders across the organization
Work Arrangement: Hybrid, with a requirement to be on-site in New York, NY
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role within the organization
- Opportunities to expand marketing team and influence the broader organization
- Chance to shape ACA's marketing direction and refine strategic priorities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on ACA's marketing strategy and execution.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be on-site in New York, NY
Office Location(s): 140 E 45th St (2 Grand Central Tower), 29th Floor, New York, NY 10017, US
Geographic Context:
- New York, NY is a major financial hub with a vibrant business ecosystem
- ACA's office is conveniently located near Grand Central Station, offering easy access to public transportation
- The area is known for its diverse dining and entertainment options
Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with the requirement to be on-site in New York, NY.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Collaboration and stakeholder management skills
- Adaptability and problem-solving abilities
- Cultural fit and alignment with ACA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on campaign leadership, stakeholder management, and problem-solving
- Showcase your understanding of ACA's business and the financial services industry
- Be ready to discuss your approach to marketing strategy, campaign execution, and optimization
ATS Keywords: Marketing strategy, campaign execution, optimization, stakeholder management, B2B marketing, consulting industry, demand generation, integrated marketing, data-driven mindset
ASSUMPTION: ACA's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, ZoomInfo)
- CRM platforms (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with marketing automation, CRM, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client-centricity
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Adaptability and resourcefulness
- Data-driven decision-making
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you align with ACA's values, particularly integrity and client-centricity?
- How comfortable are you working in a fast-paced, dynamic environment with frequent changes and priorities?
- How do you approach collaboration and stakeholder management, particularly when working with senior leadership and cross-functional teams?
ASSUMPTION: ACA values candidates who embody their core values, thrive in dynamic environments, and excel at collaboration and stakeholder management.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with tactical execution
- Adapting to a fast-paced, evolving business environment
- Working with limited resources and tight deadlines
- Navigating a complex, highly regulated industry
ASSUMPTION: This role presents unique challenges that require strong stakeholder management, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- ACA's Director of Marketing role is unique in its focus on the financial services industry and the integration of consulting, managed services, and regulatory technology offerings
- Compared to other Director of Marketing roles, this position requires a deep understanding of the consulting industry and its regulatory landscape
- Career path comparison: This role offers significant growth potential, with opportunities to expand marketing team influence and shape ACA's marketing direction
ASSUMPTION: This role is distinct from other Director of Marketing positions due to its industry focus and the unique integration of consulting, managed services, and regulatory technology offerings.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for ACA's Cyber and Risk® technology platform
- Collaborating with business unit leaders to create targeted content for key industry events and conferences
- Optimizing ACA's website and digital presence to improve search engine rankings and drive organic traffic
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical aspects of the Director of Marketing role at ACA.
❓ Key Questions to Ask During Interview
- How does ACA support the professional development and growth of its marketing team members?
- What are the most significant marketing challenges facing ACA in the next 12-24 months, and how can this role address them?
- How does ACA measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the team structure and dynamic like within the marketing department, and how does this role fit into it?
- How does ACA approach diversity, equity, and inclusion in its marketing efforts and overall business strategy?
ASSUMPTION: These questions help assess ACA's commitment to professional development, marketing strategy, team dynamics, and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on campaign leadership, stakeholder management, and problem-solving
- Showcase your understanding of ACA's business and the financial services industry
- Be ready to discuss your approach to marketing strategy, campaign execution, and optimization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
