Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Mammoth Distribution

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand growth and customer loyalty
• Analyzing campaign performance and optimizing with data-driven insights
• Enhancing customer experience across touchpoints
• Managing and mentoring a marketing team
• Collaborating with the CMO to prioritize marketing requests and translate vision into actionable plans

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creativity with data-driven decision making. The ideal candidate will have a deep passion for the cannabis industry and a proven track record in marketing operations and strategy.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to drive brand growth and customer loyalty

✅ Analyzing campaign performance across channels and optimizing with data-driven insights

✅ Enhancing customer experience across touchpoints, identifying and implementing improvements

✅ Creating dashboards to track KPIs and sharing actionable reports with leadership

✅ Implementing marketing automation to streamline campaign execution

✅ Managing vendors, budgets, and projects to maximize ROI and ensure timely delivery

✅ Mentoring a marketing team, fostering collaboration and innovation

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. The ideal candidate will be comfortable working with cross-functional teams and have a strong understanding of the cannabis industry.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field; or equivalent experience

Experience: 6+ years in marketing operations/strategy, with proven KPI success. 2+ years leading teams, fostering growth and accountability.

Required Skills:

• Expertise in digital marketing, analytics, and automation tools (e.g., HubSpot, Marketo)
• Strong analytical skills and data-driven mindset
• Proven ability to develop and execute marketing strategies
• Excellent project management and vendor management skills
• Strong leadership and mentoring skills
• Passion for the cannabis industry

Preferred Skills:

• Previous experience with starting and marketing their own cannabis or CPG brand
• Experience in the cannabis or CPG industry

ASSUMPTION: Candidates who have started their own brand may have a unique perspective and entrepreneurial spirit that would be valuable in this role. However, a strong passion for the cannabis industry and relevant marketing experience are more important than specific brand-building experience.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a Director of Marketing role in Los Angeles with 5-10 years of experience.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mammoth Distribution products
• Opportunities for professional development and growth

Working Hours: Full-time, 40 hours per week. Occasional travel and fieldwork may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary based on employment status and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Mammoth Distribution operates in the cannabis industry, focusing on manufacturing, distribution, and cultivation. The cannabis industry is highly competitive and rapidly evolving, with a strong emphasis on innovation and compliance.

Company Size: Mammoth Distribution has 201-500 employees, which places it in the mid-size category. This size allows for a more intimate work environment with ample opportunities for growth and collaboration.

Founded: Mammoth Distribution was founded in 2017, making it a relatively young company with a strong focus on growth and expansion.

Company Description:

• Mammoth Distribution is a vertically-integrated cannabis company that focuses on building a diverse portfolio of brands
• The company's brands include Almora, Heavy Hitters, Higher, Lift Tickets, Spacestation, Sunsmoke, and Surplus
• Mammoth Distribution is family-owned and operated, with a strong emphasis on quality and customer satisfaction
• The company's products can be found in over 600 retail locations across California, Nevada, and New York

Company Specialties:

• Cannabis
• Concentrates
• Distribution
• Manufacturing
• Cultivation
• Beverages

Company Website: http://www.mammoth.org

ASSUMPTION: Mammoth Distribution's focus on quality and customer satisfaction, along with its diverse portfolio of brands, sets it apart in the competitive cannabis industry. The company's family-owned and operated structure fosters a strong sense of community and collaboration among employees.

📊 Role Analysis

Career Level: The Director of Marketing role is a senior-level position that reports directly to the CMO. This role is responsible for developing and executing marketing strategies that drive brand growth and customer loyalty.

Reporting Structure: The Director of Marketing will report directly to the CMO and oversee a marketing team. This role may also collaborate with other departments, such as sales, product development, and customer service, to ensure consistent branding and messaging.

Work Arrangement: This role is on-site, with occasional travel and fieldwork required. The work arrangement may include flexible hours and remote work options, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As Mammoth Distribution continues to grow and expand, there may be opportunities for the Director of Marketing to take on additional responsibilities or advance to a higher-level position within the company
• The Director of Marketing may have the opportunity to mentor and develop junior team members, fostering their growth and advancement within the company
• The Director of Marketing may have the opportunity to work on special projects or initiatives that align with the company's strategic goals and objectives

ASSUMPTION: The Director of Marketing role offers significant growth and development opportunities for the right candidate. The role's focus on strategy, analytics, and team leadership provides a strong foundation for continued success in the marketing field.

🌍 Location & Work Environment

Office Type: Mammoth Distribution's headquarters is located in Los Angeles, California. The office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is the second-most populous city in the United States, with a diverse and vibrant culture
• The city is known for its entertainment industry, with a strong presence in film, television, and music
• Los Angeles is also a major hub for the cannabis industry, with a strong focus on innovation and compliance

Work Schedule: The Director of Marketing role is a full-time position that requires a standard workweek of 40 hours. Occasional travel and fieldwork may be required, depending on the company's needs and the candidate's availability.

ASSUMPTION: The Director of Marketing role is based in Los Angeles, a vibrant and diverse city with a strong presence in the cannabis industry. The office environment is modern and collaborative, with a strong emphasis on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• The application process for the Director of Marketing role may include an initial phone or video screen, followed by one or more in-depth interviews with the hiring manager and other team members
• Candidates may be asked to present their marketing strategies or provide examples of their past work
• The final step in the process may be a reference check or background check

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Analytical skills and data-driven mindset
• Leadership and mentoring skills
• Passion for the cannabis industry
• Cultural fit and alignment with Mammoth Distribution's values

Application Tips:

• Highlight your relevant marketing experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your passion for the cannabis industry and your understanding of Mammoth Distribution's mission and values
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
• Research Mammoth Distribution's brands and products to demonstrate your familiarity with the company and its offerings

ATS Keywords: Marketing strategy, data analysis, digital marketing, team leadership, campaign optimization, customer experience, marketing automation, vendor management, project management, collaboration, creativity, entrepreneurial spirit, KPI development, continuous learning, brand development

ASSUMPTION: The application process for the Director of Marketing role is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit with Mammoth Distribution. Candidates should be prepared to demonstrate their relevant experience and achievements, as well as their passion for the cannabis industry.

🛠️ Tools & Technologies

• HubSpot
• Marketo
• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Project management tools (e.g., Asana, Trello)
• Vendor management tools (e.g., Zoho CRM, Salesforce)

ASSUMPTION: The Director of Marketing role requires proficiency in digital marketing, analytics, and automation tools. The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Happy: Mammoth Distribution fosters a positive and inclusive work environment that values employee happiness and well-being
• Hungry: The company encourages employees to be passionate, driven, and committed to their work
• Focused: Mammoth Distribution prioritizes focus and attention to detail in all aspects of its operations

Work Style:

• Collaborative: The company values teamwork and collaboration, with a strong emphasis on open communication and mutual support
• Innovative: Mammoth Distribution encourages employees to think creatively and take calculated risks
• Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative, and data-driven work environment?
• Are you passionate about the cannabis industry and committed to driving its growth and success?
• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you comfortable working with cross-functional teams and managing vendors and projects?

ASSUMPTION: Mammoth Distribution's values and work style are designed to foster a positive, innovative, and collaborative work environment. Candidates who are a strong cultural fit with the company are more likely to be successful in the Director of Marketing role.

⚠️ Potential Challenges

• The cannabis industry is highly competitive and rapidly evolving, with a strong emphasis on innovation and compliance
• The Director of Marketing role requires a high level of strategic thinking, data analysis, and project management skills
• The role may require occasional travel and fieldwork, which can be demanding and time-consuming
• The company's focus on quality and customer satisfaction may require the Director of Marketing to work closely with other departments to ensure consistent branding and messaging

ASSUMPTION: The Director of Marketing role presents unique challenges and opportunities for the right candidate. The role's focus on strategy, analytics, and team leadership provides a strong foundation for continued success in the marketing field, but also requires a high level of skill and commitment.

📈 Similar Roles Comparison

• The Director of Marketing role is similar to other senior-level marketing positions, such as Marketing Director, VP of Marketing, or Head of Marketing
• However, the Director of Marketing role at Mammoth Distribution is unique in its focus on the cannabis industry and the company's commitment to quality and customer satisfaction
• The role may offer opportunities for growth and development that are not available in other marketing positions

ASSUMPTION: The Director of Marketing role at Mammoth Distribution is a unique and exciting opportunity for the right candidate. The role's focus on strategy, analytics, and team leadership provides a strong foundation for continued success in the marketing field, but also requires a high level of skill and commitment.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Implementing marketing automation tools to streamline campaign execution and improve efficiency
• Managing vendors and projects to ensure timely delivery and maximize ROI
• Mentoring and developing junior team members to foster their growth and advancement within the company

ASSUMPTION: The Director of Marketing role at Mammoth Distribution offers a wide range of projects and initiatives that are designed to drive brand growth and customer loyalty. The role's focus on strategy, analytics, and team leadership provides a strong foundation for continued success in the marketing field.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that strategy?
• How does the company measure the success of its marketing campaigns, and how will this role contribute to that success?
• What are the biggest challenges facing the cannabis industry, and how does this role address those challenges?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: The interview process for the Director of Marketing role is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit with Mammoth Distribution. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
• Research Mammoth Distribution's brands and products to demonstrate your familiarity with the company and its offerings
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.