📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Renova Energy Corp
🔹 Location: Palm Desert, CA
🔹 Job Type: On-site
🔹 Category: Renewable Energy
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Architecting and leading the brand for Mycrogrid®
- Creating and executing scalable marketing campaigns
- Managing the customer journey from first impression to final install
- Leading and inspiring internal and external marketing teams
- Shaping the company's presence in the community, on the airwaves, and in the press
ASSUMPTION: This role requires a strategic thinker with a strong creative voice and the ability to manage teams and budgets.
📋 Key Responsibilities
✅ Architect and lead the brand for Mycrogrid®, reflecting core values, regional leadership, and unique product offering
✅ Build systems that scale, from digital funnels to local activations, converting awareness into action
✅ Own the customer journey, ensuring brand messaging is aligned from first impression to final install
✅ Lead the marketing team, inspiring and managing internal and external creatives, agencies, and partners
✅ Be a movement-maker, shaping how the company shows up in the community, on the airwaves, and in the press
ASSUMPTION: Success in this role will be measured by increased lead volume, brand recognition, and internal/external team alignment with company values and messaging.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing leadership, ideally in solar + battery, sustainability, tech, or lifestyle sectors
Required Skills:
- Proven track record in both brand strategy and campaign execution
- Sharp, creative voice and command of messaging across platforms
- Experience managing agencies, creatives, and budgets
- Deep understanding of customer psychology, especially homeowners and families
- Passion for renewable energy, energy independence, and making things better
Preferred Skills:
- Experience in the solar industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the solar industry and/or fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year
Benefits:
- Medical, dental, vision, PTO, 401(k)
- Competitive salary + performance bonus
- Front-row seat in a respected energy company
- Daily work with a visionary founder and a team that moves fast, with integrity
- The chance to change the grid, not just market it
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing director role in the renewable energy sector in California.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy
Company Size: 201-500 employees
Founded: 2006
Company Description:
- Renova Energy Corp is a desert solar and battery specialist, focusing on sustainable microgrid technology and renewable energy systems
- The company is committed to educating the next generation on the benefits of solar and battery storage and staying involved in the growth of the industry and community
- Renova Energy Corp is the nation's first NABCEP accredited solar company
Company Specialties:
- Solar Installation
- Solar PV
- Maintenance and Repairs
- Education/Training
- Battery Installation
Company Website: https://gorenova.com/linkedIn
ASSUMPTION: Renova Energy Corp is a well-established company in the renewable energy industry, with a strong focus on education and community involvement.
📊 Role Analysis
Career Level: Senior-level marketing role
Reporting Structure: This role will report directly to the CEO and will lead the marketing team
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to grow into a VP of Marketing role as the company expands
- Opportunities to learn and grow within the renewable energy industry
- Chance to make a significant impact on the company's marketing strategy and brand
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the company is expanding and looking to strengthen its marketing presence.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Palm Desert, CA
Geographic Context:
- Palm Desert is located in the Coachella Valley, California
- The area is known for its sunny climate, making it an ideal location for a renewable energy company
- Palm Desert is home to a diverse population and offers a variety of cultural and recreational activities
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with the possibility of occasional evening or weekend events
ASSUMPTION: The work environment at Renova Energy Corp is collaborative and fast-paced, with a focus on integrity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with the CEO and/or other team members
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and brand development
- Campaign execution and management
- Team leadership and management
- Alignment with company values and culture
Application Tips:
- Highlight your experience in marketing leadership and campaign execution
- Include examples of your creative voice and messaging across platforms
- Demonstrate your understanding of customer psychology and homeowner needs
- Showcase your passion for renewable energy and energy independence
ATS Keywords: Marketing leadership, brand strategy, campaign execution, creative messaging, agency management, customer psychology, renewable energy passion
ASSUMPTION: The application process at Renova Energy Corp is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Education
- Community involvement
Work Style:
- Collaborative
- Fast-paced
- Results-driven
Self-Assessment Questions:
- Do you have a strong creative voice and the ability to manage teams and budgets?
- Are you passionate about renewable energy and energy independence?
- Do you thrive in a collaborative, fast-paced work environment?
ASSUMPTION: Candidates who align with Renova Energy Corp's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing the need for innovation with the need for consistency in branding
- Keeping up with the fast-paced nature of the renewable energy industry
- Ensuring brand messaging resonates with a diverse customer base
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a deep understanding of the company's mission and values.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director role in other renewable energy companies, but with a focus on the unique product offering of Mycrogrid®
- Unlike some marketing roles, this position requires a strong understanding of customer psychology, especially homeowners and families
- Career progression in this role may include opportunities to grow into a VP of Marketing role as the company expands
ASSUMPTION: While this role shares similarities with other marketing director positions, its unique focus on Mycrogrid® and customer psychology sets it apart.
📝 Sample Projects
- Developing a comprehensive marketing strategy for the launch of Mycrogrid®
- Creating and executing a targeted social media campaign to increase brand awareness
- Managing a team to produce a series of customer testimonial videos
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies that align with the company's values and goals.
❓ Key Questions to Ask During Interview
- How does Renova Energy Corp plan to differentiate Mycrogrid® in the market?
- What are the key priorities for the marketing team in the first 90 days?
- How does Renova Energy Corp support the professional development of its marketing team members?
- What are the biggest challenges facing the renewable energy industry, and how can this role help address them?
- How does Renova Energy Corp measure the success of its marketing campaigns?
ASSUMPTION: These questions are designed to help the candidate understand the company's marketing strategy, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
