Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Pavago

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through Facebook groups and social media accounts
• Leading and motivating a team of 10+ members
• Overseeing copy and content writing efforts to align with client goals
• Managing client relationships and ensuring client success
• Scaling the business and exploring new marketing channels and industry verticals

ASSUMPTION: This role requires a strong background in organic marketing, particularly through Facebook groups, and proven leadership skills to drive team success and business growth.

📋 Key Responsibilities

✅ Organic Growth & Facebook Group Management: Proven experience in growing and managing Facebook groups organically, with a successful track record in this area. Expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+).

✅ Copywriting: Serve as the go-to expert in copywriting, with deep, hands-on experience. Understand exactly what makes a copy effective and impactful.

✅ Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize our Facebook groups, including increasing leads, improving engagement, and expanding into new industries.

✅ Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following.

✅ Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of their time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission.

✅ Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision.

✅ KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results.

✅ Team Leadership: Experienced in effectively leading and motivating teams to achieve success.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in organic marketing, with a focus on Facebook groups and social media accounts

Required Skills:

• Proven experience in growing and managing Facebook groups organically
• Excellent copywriting and content creation skills
• Strong leadership and team management skills
• Ability to manage multiple projects and priorities effectively
• Excellent communication skills in English

Preferred Skills:

• Experience with project management tools like Notion
• Familiarity with marketing automation tools like Go High Level
• Experience working with international businesses

ASSUMPTION: Candidates with experience in similar businesses and a proven ability to elevate them using organic marketing strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (Based on experience and industry standards for remote marketing directors)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive compensation package

Working Hours: Full-time (40 hours per week, EST time zone)

ASSUMPTION: The salary range provided is an estimate based on industry standards for remote marketing directors with 5-10 years of experience. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Pavago specializes in connecting businesses with international talent to drive local growth.

Company Size: 2-10 employees. As a small company, Pavago offers a dynamic and agile work environment where employees have a significant impact on the business.

Founded: Pavago was founded in 2021, focusing on providing affordable international talent solutions for businesses.

Company Description:

• Pavago believes in a borderless future where businesses can harness the best of international expertise without breaking the bank.
• The company offers exceptional talent at 1/4 the cost of American counterparts, providing affordability without compromising quality.
• Pavago's vast network spans across continents, ensuring they locate the perfect fit for clients' unique needs and fuel local business growth.

Company Specialties:

• Affordable international talent solutions
• Global reach with a localized growth focus
• Exceptional talent at competitive pricing

Company Website: pavago.co

ASSUMPTION: Pavago's small size and global focus provide unique opportunities for employees to grow and make a significant impact on the business.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the company's leadership team.

Reporting Structure: This role does not have direct reports but will lead and manage a team of 10+ members.

Work Arrangement: Fully remote, with a flexible work schedule and the ability to work from anywhere in the United States.

Growth Opportunities:

• As Pavago grows, there may be opportunities for the Director of Marketing to expand their team and take on additional responsibilities.
• This role offers the chance to make a significant impact on the business and contribute to its overall success.
• The Director of Marketing will have the opportunity to work closely with the company's leadership team, gaining valuable insights into the business and industry.

ASSUMPTION: The Director of Marketing will have the opportunity to grow with the company and take on additional responsibilities as Pavago expands its offerings and client base.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): N/A

Geographic Context:

• South Africa is the primary location for this role, but the Director of Marketing may work with clients and teams based in other countries as well.
• The time zone for this role is EST, which may require some flexibility in working hours to accommodate team members in other time zones.
• The remote work environment offers a high degree of flexibility and autonomy, with the expectation that the Director of Marketing will manage their time effectively and maintain open lines of communication with the team.

Work Schedule: Full-time (40 hours per week), with a flexible schedule and the ability to work from anywhere in the United States.

ASSUMPTION: The remote work environment may require additional self-motivation and time management skills to ensure productivity and success in the role.

💼 Interview & Application Insights

Typical Process:

• Initial phone call to understand experience and suitability for the role
• Video interview to delve deeper into professional background and assess skills
• Practical assessment to showcase creative abilities through practical tasks relevant to the role
• Final interview with the client to ensure mutual alignment
• Background checks to verify references and past employment details

Key Assessment Areas:

• Experience in organic marketing and Facebook group management
• Copywriting and content creation skills
• Leadership and team management skills
• Communication skills and cultural fit

Application Tips:

• Highlight relevant experience in organic marketing and Facebook group management
• Include examples of successful copywriting and content creation efforts
• Demonstrate strong leadership and team management skills in your resume and cover letter
• Tailor your application to emphasize your fit with Pavago's mission and values

ATS Keywords: Organic Marketing, Facebook Group Management, Copywriting, Content Creation, Social Media Development, Client Success, KPI Management, Team Leadership, Relationship Building, Scaling, Innovation, Improvement, Project Management, Marketing Automation, Communication Skills

ASSUMPTION: The interview process for this role may be more competitive than average, given the high demand for skilled marketing professionals with experience in organic marketing and Facebook group management.

🛠️ Tools & Technologies

• Notion (for project management and documentation)
• Go High Level (for marketing automation)
• Facebook Business Manager (for managing Facebook groups and pages)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The Director of Marketing should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Affordability: Providing exceptional talent at competitive pricing
• Global Reach: Connecting businesses with international talent to drive local growth
• Localized Growth: Fueling local business growth through international expertise

Work Style:

• Dynamic and agile: Pavago's small size allows for a fast-paced and adaptable work environment
• Collaborative: The Director of Marketing will work closely with the leadership team and other departments to ensure the success of the business
• Results-driven: Pavago values employees who can deliver tangible results and drive business growth

Self-Assessment Questions:

• Do you have experience in growing and managing Facebook groups organically, with a proven track record of success?
• Are you an exceptional writer with a strong background in copywriting and content creation?
• Do you possess strong leadership and team management skills, with the ability to motivate and inspire a team of 10+ members?
• Are you comfortable working in a remote, dynamic, and agile work environment, with a high degree of autonomy and flexibility?

ASSUMPTION: Pavago values employees who are self-motivated, results-driven, and able to thrive in a dynamic and agile work environment.

⚠️ Potential Challenges

• Managing a team of 10+ members remotely, with the need to maintain open lines of communication and ensure productivity
• Balancing multiple projects and priorities, with the need to manage time effectively and meet deadlines
• Adapting to a fast-paced and dynamic work environment, with the need to be flexible and responsive to change
• Working with clients and teams based in different time zones, with the need to accommodate varying schedules and availability

ASSUMPTION: The Director of Marketing should be comfortable working in a fast-paced and dynamic environment, with the ability to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on organic marketing through Facebook groups and social media accounts, with a lesser emphasis on paid advertising and other marketing channels
• This role requires a strong background in organic marketing and Facebook group management, with a proven track record of success in this area
• As a director-level role, this position offers the opportunity to make a significant impact on the business and contribute to its overall success

ASSUMPTION: Candidates with experience in similar businesses and a proven ability to elevate them using organic marketing strategies will be highly competitive for this role.

📝 Sample Projects

• Developing and implementing a strategic initiative to grow and optimize a Facebook group, including increasing leads, improving engagement, and expanding into new industries
• Establishing and growing a social media account from the ground up, turning it into a vibrant, top-performing channel with a strong following
• Managing client relationships and ensuring exceptional client satisfaction, with a focus on regular communication and data-driven decision-making

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities the Director of Marketing may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does Pavago support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pavago measure the success of its marketing efforts, and how will my performance be evaluated?
• What are the biggest challenges facing the company, and how can this role help address them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in organic marketing, Facebook group management, and copywriting
• Prepare examples of your successful copywriting and content creation efforts to showcase your skills and expertise
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.