Director of Marketing

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📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: ProEdge Dental Water Labs

🔹 Location: Centennial, Colorado, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans
• Driving growth and enhancing brand equity
• Coaching and managing the marketing team
• Optimizing digital marketing strategies

ASSUMPTION: The marketing director will play a crucial role in aligning marketing strategies with business objectives for high growth, which requires strong leadership and strategic vision.

📋 Key Responsibilities

✅ Develop and execute strategic plans aligned with company goals to drive profitable growth and brand equity

✅ Drive adoption of ProEdge's offerings through impactful product positioning and marketing content

✅ Coach and support marketing team to ensure continuous improvement

✅ Lead customer-focused initiatives to enhance understanding of needs and values

✅ Oversee demand-generation programs for inbound and outbound marketing

✅ Collaborate with sales and product teams to align strategic efforts

✅ Optimize digital marketing channels including SEO and paid media

✅ Represent ProEdge at key tradeshows and industry events

ASSUMPTION: Responsibilities require dynamic leadership to manage multiple projects and teams, ensuring alignment between marketing strategies and company objectives.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing or a related field is typically required for this level.

Experience: 5-10 years in a similar role with leadership responsibilities.

Required Skills:

• Marketing Strategy
• Team Leadership
• Customer Focus
• Analytical Skills
• Communication Skills
• Problem Solving

Preferred Skills:

• Digital Marketing
• Market Analysis

ASSUMPTION: A wide range of skills is necessary to drive and implement marketing strategies effectively; experience in digital channels is preferred.

💰 Compensation & Benefits

Salary Range: $150,000 – $190,000 plus bonuses

Benefits:

• Company-paid medical/vision/dental premiums
• 401(k) plan with up to 4% employer match
• Accrued PTO earning up to 4 weeks annually
• Company-paid life and disability insurance

Working Hours: Full-time, 40 hours/week

ASSUMPTION: The benefits package indicates a company that values its employees and provides competitive incentives to retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 33 employees, indicating a tight-knit team where each member has a significant impact.

Founded: 2003

Company Description:

• Leader in dental waterline testing and infection control solutions
• Provides trusted consultation services
• Global service reach with a specialized focus on water safety and compliance

Company Specialties:

• Dental Water Shocking
• Infection Control

Company Website: http://proedgedental.com

ASSUMPTION: The company’s specialized focus provides opportunities for niche market leadership and innovation.

📊 Role Analysis

Career Level: Senior management role with strategic responsibilities.

Reporting Structure: Reports to executive leadership team, collaborates with sales and product teams.

Work Arrangement: Primarily on-site with up to 10% travel.

Growth Opportunities:

• Potential for increased responsibilities in a rapidly growing company
• Opportunity to represent the company at major industry events
• Ability to shape company strategy through direct influence

ASSUMPTION: The role offers substantial opportunities for growth and influence in strategic decision-making processes.

🌍 Location & Work Environment

Office Type: Collaborative and dynamic environment

Office Location(s): 7042 S Revere Pkwy, Centennial, Colorado, US

Geographic Context:

• Located near Denver, providing a vibrant business community
• Access to a wide talent pool in a key metropolitan area
• Appealing environment with diverse recreational and cultural activities

Work Schedule: Standard business hours with flexibility for travel as needed

ASSUMPTION: The location offers access to diverse talent and resources, supporting a growing and innovative work culture.

💼 Interview & Application Insights

Typical Process:

• Submit application online
• Initial HR screening
• Technical and leadership interviews
• Final interview with executive team

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management
• Product and brand understanding

Application Tips:

• Highlight previous leadership roles and achieved results
• Focus on examples of successful marketing strategies
• Prepare to discuss how you can align and contribute to company objectives

ATS Keywords: Marketing Strategy, Team Leadership, Customer Focus, Analytical Skills, Digital Marketing

ASSUMPTION: The interview process focuses on strategic insight and alignment with the company’s growth objectives.

🛠️ Tools & Technologies

• Google Analytics
• SEO Tools
• Digital Marketing Platforms

ASSUMPTION: Expertise in digital marketing tools is critical for optimizing and evaluating marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-focused
• Innovative solutions

Work Style:

• Results-oriented and driven
• Collaborative teamwork
• Flexibility to adapt in a fast-paced environment

Self-Assessment Questions:

• Have I led successful marketing strategies that aligned with business objectives?
• Can I demonstrate a strong ability to lead and inspire a team?
• Am I adaptable and able to thrive in a dynamic growing company?

ASSUMPTION: The cultural fit is essential for success, requiring alignment with core values and adaptability to dynamic environments.

⚠️ Potential Challenges

• Navigating quickly changing market conditions
• Aligning cross-functional teams
• Maintaining brand consistency
• Developing customer-centric approaches in niche markets

ASSUMPTION: The challenges are typical of a fast-growing company in a specialized field, demanding agility and strategic foresight.

📈 Similar Roles Comparison

• Similar roles often focus more narrowly on either digital or traditional marketing, while this role requires integration across both.
• Competitive roles may have less emphasis on direct customer interaction and feedback.
• Opportunities for leadership in defining market strategy are stronger in this role compared to others with more established market players.

ASSUMPTION: The position offers a unique blend of strategy, execution, and customer engagement, setting it apart from other marketing leadership roles.

📝 Sample Projects

• Leading a brand refresh to align with emerging market needs
• Implementing a new digital strategy increasing customer engagement by 30%
• Developing content strategy aligning with educational initiatives

ASSUMPTION: These examples highlight the strategic leadership and impact required from the role, focusing on growth and innovation.

❓ Key Questions to Ask During Interview

• How does the company measure the success of the marketing initiatives?
• What is the biggest marketing challenge currently facing ProEdge?
• How does ProEdge support continuous learning and development for its marketing team?
• What are the expectations for this role within the first 6 months?
• How is feedback from customers collected and integrated into marketing strategies?

ASSUMPTION: These questions are designed to gain insight into company strategy, support systems, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company’s careers page
• Prepare a comprehensive resume highlighting relevant experience
• Consider crafting a tailored cover letter to express interest and alignment with role
• Be ready to discuss strategic marketing campaigns in detail during interviews
• Prepare to participate in potential case studies or strategic planning sessions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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