Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Mental Health Cooperative

🔹 Location: Nashville, TN (Hybrid, requiring on-site presence 3+ days per week)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a statewide marketing engine focused on driving admissions and expanding visibility across Tennessee
• Designing, launching, and optimizing data-driven campaigns across various digital and traditional media platforms
• Building and managing a high-performing marketing team, fostering a culture of continuous improvement and innovation
• Collaborating closely with Business Development and Partner Line teams to generate tools, campaigns, and messaging that drive referrals
• Ensuring measurable outcomes and a strong return on marketing investment (ROI)

ASSUMPTION: This role requires a strategic and hands-on marketing leader with a proven track record in driving admissions growth and performance marketing in a for-profit or entrepreneurial nonprofit setting.

📋 Key Responsibilities

✅ Own and execute marketing strategy to drive portions of MHC’s growth, admissions, and brand goals

✅ Design and deploy account-based and territory-specific marketing initiatives to directly drive referral activity and admissions growth

✅ Develop, launch, and optimize data-driven campaigns across Google, Meta, LinkedIn, and other platforms

✅ Build CRM-integrated workflows, lead scoring models, and segment-based targeting systems

✅ Tailor marketing strategies to specific markets while maintaining a unified brand identity

✅ Refine MHC’s value propositions and message hierarchy across audiences

✅ Bring an experience design mindset to ensure a consistent, high-quality experience that builds trust and drives engagement

✅ Build and execute MHC’s thought leadership strategy to better position us as the “Mayo Clinic of Serious Mental Illness”

✅ Build and run a brand ambassador program and associated training, toolkits, and message strategy

✅ Ensure associates understand organizational priorities and their critical role in delivering on our mission and strategic goals

✅ Create internal campaigns that reinforce culture, values, and strategic initiatives across regions and roles

✅ Develop communications that help staff connect their day-to-day work to MHC’s broader impact

✅ Partner with People & Culture and Operations teams to align messaging during change management, launches, and leadership communications

✅ Use surveys, feedback loops, and internal analytics to evaluate effectiveness and continuously improve reach and engagement

ASSUMPTION: This role requires a strong sense of ownership and mission alignment, including a consistent willingness to invest time and energy beyond a traditional 9-to-5 schedule to achieve outstanding results for a high-impact nonprofit.

🎯 Required Qualifications

Education: Bachelor's degree required; Master’s degree or formal training in marketing, analytics, experience design, or business strategy strongly preferred

Experience: 7-10+ years of progressive, results-driven marketing experience with direct accountability for admissions growth

Required Skills:

• Proven experience in for-profit or entrepreneurial nonprofit setting designing and executing high-performance, multi-channel marketing campaigns that directly drive admissions, lead volume, and revenue
• Demonstrated success supporting and accelerating sales or business development through integrated marketing systems, territory-specific campaigns, and CRM-enabled workflows
• Advanced hands-on proficiency with HubSpot (or equivalent marketing automation/CRM), digital ad platforms (e.g., Google Ads, Meta, LinkedIn), and campaign performance analytics
• Strong sense of ownership and mission alignment, including a consistent willingness to invest time and energy beyond a traditional 9-to-5 schedule to achieve outstanding results for a high-impact nonprofit

Preferred Skills:

• Experience in the mental health or healthcare industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a proven track record of delivering double-digit percentage lifts in qualified leads, conversions, or admissions from marketing-led efforts and be comfortable operating in a fast-moving, resource-constrained environment focused on results over theory.

💰 Compensation & Benefits

Salary Range: $125,000 - $135,000 per year, depending on experience

Benefits:

• Medical, Dental, and Vision Insurance/Prescription Drug Coverage
• Health Savings Account
• Basic Life and AD&D Insurance
• Short- & Long-Term Disability
• Supplemental Life Insurance & Cancer Insurance
• Accident Insurance & Critical Illness Insurance
• 403b Retirement Plan
• Calm App for medication and mental health
• Gym membership discounts
• Pet Insurance

Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence 3+ days per week

ASSUMPTION: As a mission-driven nonprofit serving Medicaid and uninsured populations, MHC offers competitive compensation and the opportunity to lead purpose-driven, high-impact work.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 501-1,000 employees

Founded: 1993

Company Description:

• Mental Health Cooperative (MHC) is a nonprofit organization dedicated to supporting individuals with serious mental illnesses and children struggling with emotional/behavioral challenges
• MHC provides integrated care for the whole person, engaging, enlightening, and empowering individuals and families to live healthier lives
• With a mission to engage, enlighten, and empower individuals and families with behavioral health issues, MHC offers a unique and innovative approach to mental health care

Company Specialties:

• Mental Health Care
• Physical Health Care
• Non Profit
• Serious Mental Illness
• Children
• Adolescents
• Adults
• Case Management
• Therapy
• and Psychiatry

Company Website: http://www.mhc-tn.org

ASSUMPTION: MHC's mission-driven approach to mental health care sets it apart from other organizations in the industry, focusing on the unique needs of each individual and family it serves.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and operational responsibilities

Reporting Structure: Reports directly to the Vice President, Strategy & Business Development

Work Arrangement: Hybrid, with a requirement to be on-site 3+ days per week

Growth Opportunities:

• Potential to shape the future of mental health in Tennessee and beyond
• Opportunities to grow within the organization as MHC expands its services and impact
• Chance to develop and lead a high-performing marketing team

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on MHC's mission and strategic goals.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to be on-site 3+ days per week

Office Location(s): 275 Cumberland Bend, Nashville, TN 37228, US

Geographic Context:

• Nashville, Tennessee, is the state's capital and most populous city, with a diverse population of over 680,000 residents
• The city is known for its vibrant music scene, cultural attractions, and growing tech industry
• Nashville is centrally located in the southeastern United States, with easy access to major highways and a regional airport

Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence 3+ days per week

ASSUMPTION: Nashville's unique blend of urban and suburban environments, combined with its robust job market and cultural offerings, makes it an attractive location for professionals in various industries, including mental health care.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral interview with the hiring manager and a panel of MHC team members
• Final round interview with MHC's Vice President, Strategy & Business Development
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and campaign management experience
• Ability to work collaboratively with cross-functional teams
• Adaptability and resilience in a fast-paced, resource-constrained environment
• Alignment with MHC's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and alignment with MHC's mission
• Prepare for behavioral interview questions that focus on your problem-solving skills, marketing expertise, and ability to work collaboratively
• Research MHC's mission, values, and approach to mental health care to demonstrate your understanding and enthusiasm for the organization's work

ATS Keywords: Marketing Strategy, Campaign Management, Digital Marketing, CRM Integration, Data Analysis, Content Creation, Project Management, Lead Generation, SEO, Social Media Marketing, Email Marketing, Brand Development, Thought Leadership, Internal Communications, Performance Metrics, Experience Design, Marketing Automation, Digital Advertising, Marketing Performance Analytics

ASSUMPTION: MHC's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, ensuring the right candidate is selected for this critical role.

🛠️ Tools & Technologies

• HubSpot (or equivalent marketing automation/CRM)
• Google Ads
• Meta (formerly Facebook Ads)
• LinkedIn Ads
• SEMrush
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing automation, digital advertising, and project management tools to effectively execute marketing campaigns and manage workflows.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Mission-driven and purpose-oriented
• Collaborative and team-focused
• Adaptable and resilient in a fast-paced environment
• Data-driven and results-focused
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with MHC's mission and values, particularly in the context of this role?
• Describe a time when you had to adapt to a significant change or challenge in a marketing campaign, and how you handled it?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: MHC's culture values a strong sense of mission alignment, adaptability, and collaboration, making these key considerations for candidates in this role.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day campaign execution in a fast-paced environment
• Managing a limited marketing budget effectively to maximize ROI
• Ensuring consistent messaging and branding across diverse markets and channels
• Building and maintaining strong relationships with referral partners and other stakeholders
• Adapting to changes in the mental health care landscape and regulatory environment

ASSUMPTION: These challenges require a strategic and adaptable marketing leader who can balance short-term campaign execution with long-term planning and relationship-building.

📈 Similar Roles Comparison

• Unlike traditional for-profit marketing roles, this position focuses on driving admissions and referrals for a mission-driven nonprofit, prioritizing impact over revenue
• While the role involves managing a marketing budget, the focus is on maximizing ROI and cost-effectiveness rather than driving immediate revenue growth
• This role offers the opportunity to shape the future of mental health in Tennessee and beyond, with a significant impact on the lives of individuals and families in need

ASSUMPTION: Candidates should be drawn to this role for its unique blend of marketing expertise, strategic thinking, and mission-driven impact, rather than purely financial incentives.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign to drive admissions for MHC's adult services in Memphis, Tennessee
• Creating a comprehensive internal communications strategy to reinforce MHC's culture, values, and strategic initiatives across regions and roles
• Designing and launching a thought leadership series to position MHC as the "Mayo Clinic of Serious Mental Illness" and establish the organization as a trusted name in mental health care

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Director of Marketing role, requiring a strong blend of marketing expertise, campaign management, and internal communications skills.

❓ Key Questions to Ask During Interview

• How does MHC measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you describe a time when you had to pivot or adjust a marketing strategy mid-campaign, and what was the outcome?
• How does MHC collaborate with its referral partners and other stakeholders to drive admissions and strengthen relationships?
• What opportunities exist for growth and development within the marketing team, and how does MHC support its employees' professional advancement?
• How does MHC ensure consistent messaging and branding across diverse markets and channels, particularly in a hybrid work environment?

ASSUMPTION: These interview questions help candidates assess the strategic and tactical aspects of the Director of Marketing role, as well as MHC's approach to marketing, collaboration, and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and alignment with MHC's mission
• Prepare for behavioral interview questions that focus on your problem-solving skills, marketing expertise, and ability to work collaboratively
• Research MHC's mission, values, and approach to mental health care to demonstrate your understanding and enthusiasm for the organization's work
• Follow up with MHC's hiring manager one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.