Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Feather Falls Casino

🔹 Location: Oroville, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Directing all activities within the Marketing Department
• Positioning the casino as a leader in the industry
• Developing programming and strategies for a competitive edge
• Managing and mentoring a team of marketing professionals
• Collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in gaming-oriented marketing programs.

📋 Key Responsibilities

✅ Direct the activities of the Advertising and Media Relations Manager, Entertainment and Promotions Manager, and Marketing Coordinator

✅ Implement internal controls for the department to ensure efficiency and compliance

✅ Provide analysis of marketing program benefits and ROI

✅ Adhere to company and department policies and procedures

✅ Maintain a professional appearance and demeanor at all times

✅ Record and report any suspicious activity as defined by the Bank Secrecy Act and internal control policies

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business or Journalism

Experience: Proven experience in gaming-oriented marketing programs

Required Skills:

• Strong organizational skills with a big-picture orientation
• Excellent written, verbal, and interpersonal communication skills
• Flexible mindset and good computer skills
• Ability to manage and mentor team members
• Knowledge of the gaming industry and local market trends

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Fluency in Spanish
• Certification in marketing or a related field

ASSUMPTION: The ideal candidate will have a proven track record in marketing, with a focus on gaming or hospitality industries.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Medical, Dental, Vision, and Life Insurance
• Generous Paid Time Off plan
• 401K with Match
• Employee Assistance Program
• Discounts on casino services and amenities

Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed

ASSUMPTION: The estimated salary range is based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Gambling Facilities and Casinos

Company Size: 501-1,000 employees (Mid-sized)

Founded: 1996, owned by the Mooretown Rancheria of Maidu Indians

Company Description:

• Feather Falls Casino, Lodge & Brewing Co. offers gaming, dining, and entertainment options
• Emphasizes a family-friendly atmosphere and community involvement
• Committed to providing exceptional customer service and employee development

Company Specialties:

• Casino gaming and entertainment
• Dining and hospitality services
• Microbrewery and custom grill
• Lodge accommodations
• KOA campground

Company Website: featherfallscasino.com

ASSUMPTION: Feather Falls Casino is a well-established gaming and entertainment destination, known for its commitment to customer satisfaction and employee development.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the General Manager, with direct reports including the Advertising and Media Relations Manager, Entertainment and Promotions Manager, and Marketing Coordinator

Work Arrangement: On-site, full-time position with occasional remote work possibilities for specific projects

Growth Opportunities:

• Potential advancement to a senior marketing role or general manager position
• Expansion of marketing team and responsibilities as the company grows
• Opportunities to gain experience in various aspects of casino operations and management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance within the company.

🌍 Location & Work Environment

Office Type: Casual, family-friendly atmosphere with a focus on teamwork and collaboration

Office Location(s): Oroville, California

Geographic Context:

• Oroville is a small city in Northern California, with a population of approximately 17,000
• Located in Butte County, about 70 miles north of Sacramento
• Known for its natural beauty, outdoor recreation, and historic sites

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends as needed

ASSUMPTION: The work environment at Feather Falls Casino is casual and family-friendly, with a strong emphasis on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and allocation
• Team leadership and management
• Industry knowledge and trends
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your marketing philosophy and approach

ATS Keywords: Marketing Director, Casino Marketing, Gaming Marketing, Marketing Strategy, Team Leadership, Budget Management, Industry Trends

ASSUMPTION: The interview process at Feather Falls Casino is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity and honesty
• Teamwork and collaboration
• Continuous learning and improvement
• Community involvement and responsibility

Work Style:

• Casual and family-friendly atmosphere
• Strong emphasis on teamwork and collaboration
• Focus on customer satisfaction and employee development
• Opportunities for growth and advancement
• Flexible and adaptable work environment

Self-Assessment Questions:

• Do you thrive in a team-oriented, collaborative work environment?
• Are you comfortable working in a casual, family-friendly atmosphere?
• Do you have a proven track record in marketing, with a focus on gaming or hospitality industries?
• Are you able to manage and mentor team members effectively?
• Do you possess strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Feather Falls Casino values candidates who are team-oriented, adaptable, and committed to customer satisfaction and employee development.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic industry with frequent changes and updates
• Managing a team with varying levels of experience and expertise
• Balancing multiple projects and priorities with limited resources
• Adapting to a casual, family-friendly work environment with a strong focus on teamwork and collaboration
• Potential exposure to tobacco smoke and loud noises in certain work areas

ASSUMPTION: The potential challenges in this role require strong organizational skills, adaptability, and the ability to manage and motivate a team in a dynamic work environment.

📈 Similar Roles Comparison

• Marketing Manager (Casino/Gaming Industry) vs. Marketing Manager (Other Industries)
• Casino/Gaming Industry: Focus on gaming-specific marketing strategies and promotions
• Other Industries: Broad range of marketing strategies and promotions across various industries
• Director of Marketing (Casino/Gaming Industry) vs. Director of Marketing (Other Industries)
• Casino/Gaming Industry: Overseeing marketing activities for a single casino or gaming property
• Other Industries: Managing marketing activities for multiple brands or product lines within a larger organization
• Career Path: Marketing Coordinator → Marketing Manager → Director of Marketing → Vice President of Marketing → Chief Marketing Officer

ASSUMPTION: The comparison points highlight the unique aspects of marketing roles within the casino/gaming industry and the potential career growth opportunities for marketing professionals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new gaming product or service
• Managing a team to create and implement targeted advertising campaigns to drive customer acquisition and retention
• Conducting market research and analysis to identify trends and opportunities in the gaming industry
• Collaborating with cross-functional teams to create and execute promotional events and tournaments

ASSUMPTION: The sample projects demonstrate the range of responsibilities and initiatives that a Director of Marketing at Feather Falls Casino might undertake.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the casino's marketing department currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing department in the first 90 days of this role?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to integrating marketing efforts with other departments, such as operations and player development?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to driving marketing success at Feather Falls Casino.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your marketing philosophy and approach
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.