Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: University of South Florida

🔹 Location: Tampa, FL

🔹 Job Type: On-site, Full-time

🔹 Category: Higher Education

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and executing comprehensive marketing, branding, and communication initiatives
• Overseeing internal and external communications, digital and print content strategy, media relations, and design
• Elevating the college’s visibility, research profile, and impact locally, nationally, and globally
• Maximizing funds raised, donor participation, and engagement of undergraduate students, graduate students, and alumni

ASSUMPTION: This role requires a high level of strategic thinking and leadership to drive marketing and communication efforts that align with the college's mission and goals.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing, branding, and communication strategies that support the college's mission, enrollment goals, community engagement, and advancement priorities

✅ Oversee internal and external communications, including digital and print content strategy, media relations, and design to elevate the college’s visibility and impact

✅ Collaborate with college leadership, faculty, and staff to create and execute strategic communication plans that align with the college's objectives

✅ Manage and mentor a team of marketing and communication professionals to ensure high-quality work and timely delivery

✅ Monitor and analyze marketing and communication metrics to assess the effectiveness of strategies and make data-driven decisions

ASSUMPTION: This role requires strong leadership, project management, and analytical skills to effectively manage a team and drive marketing and communication efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree preferred.

Experience: At least 5-10 years of progressive experience in marketing, branding, and communications, with a minimum of 3 years in a leadership role.

Required Skills:

• Proven experience in strategic planning and execution of marketing and communication campaigns
• Strong leadership and team management skills
• Excellent written, verbal, and presentation skills
• Strong analytical and data-driven decision-making skills
• Familiarity with higher education and/or non-profit environments
• Proficiency in using marketing and communication tools and software

Preferred Skills:

• Experience with fundraising and donor engagement
• Fluency in a second language
• Knowledge of the Tampa Bay area and its media landscape

ASSUMPTION: This role requires a well-rounded marketing and communication professional with a strong background in strategic planning, leadership, and data analysis.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year. This estimate is based on industry standards for a Director of Marketing role in higher education in the Tampa Bay area.

Benefits:

• Health, dental, and vision insurance
• Retirement plans
• Tuition assistance
• Generous vacation and sick leave policies
• Flexible work arrangements

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM. Some evenings and weekends may be required for events and meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education. The University of South Florida is a public research university with a strong focus on student success, research, and community engagement.

Company Size: 5,001-10,000 employees. As a large university, USF offers a wide range of resources and opportunities for employees.

Founded: 1964. USF has a rich history and has grown significantly over the years, becoming one of the largest universities in the state of Florida.

Company Description:

• USF is committed to empowering students to achieve their goals and make a positive impact on the world
• The university is known for its strong research programs and community engagement initiatives
• USF offers a wide range of academic programs and has a diverse student body

Company Specialties:

• Engineering
• Civil Engineering
• Environmental Engineering
• Industrial Engineering
• Medical Engineering
• Biological Engineering
• Mechanical Engineering
• Management Systems Engineering
• Computer Science
• Computer Engineering
• Electrical Engineering
• Chemical Engineering

Company Website: https://www.usf.edu/

ASSUMPTION: USF is a large and diverse university with a strong focus on student success and research. This role will play a crucial part in elevating the college's visibility and impact.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and leadership skills.

Reporting Structure: The Director of Marketing reports directly to the Dean of the College of Education and oversees a team of marketing and communication professionals.

Work Arrangement: On-site, full-time. This role requires a physical presence on campus to effectively collaborate with college leadership, faculty, and staff.

Growth Opportunities:

• Potential to advance to a more senior role within the university or college
• Opportunities to mentor and develop junior team members
• Chance to gain experience in higher education marketing and communication

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a meaningful impact on the college's marketing and communication efforts.

🌍 Location & Work Environment

Office Type: On-site, with a physical office on the USF Tampa campus.

Office Location(s): 4202 E Fowler Ave, Tampa, FL 33620

Geographic Context:

• The Tampa Bay area has a humid subtropical climate, with mild winters and hot, humid summers
• The area is known for its vibrant culture, arts, and entertainment scene
• Tampa is home to a diverse population and offers a wide range of housing options

Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM. Some evenings and weekends may be required for events and meetings.

ASSUMPTION: The Tampa Bay area offers a high quality of life, with a diverse culture and a wide range of recreational and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• On-campus interview with the search committee
• Final interview with the Dean of the College of Education

Key Assessment Areas:

• Strategic planning and execution of marketing and communication campaigns
• Leadership and team management skills
• Analytical and data-driven decision-making skills
• Familiarity with higher education and/or non-profit environments
• Cultural fit with the college and university

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your strategic approach to marketing and communication
• Demonstrate your ability to work collaboratively with a team and manage projects
• Showcase your understanding of the college's mission and how your skills align with its goals

ATS Keywords: Marketing, Branding, Communications, Strategic Planning, Leadership, Team Management, Higher Education, Non-Profit, Data-Driven Decision Making

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and team management skills.

🛠️ Tools & Technologies

• Marketing and communication software (e.g., Hootsuite, Buffer, Canva, Adobe Creative Suite)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Content management systems (e.g., WordPress, Drupal)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the college's existing infrastructure and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Student Success
• Integrity
• Collaboration
• Innovation
• Diversity and Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Committed to the college's mission and values

Self-Assessment Questions:

• How do you align with USF's commitment to student success and innovation?
• How do you approach collaboration and teamwork in a leadership role?
• How do you stay adaptable and responsive to change in a dynamic work environment?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with USF's values and commitment to the college's mission during the interview process.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing multiple priorities and deadlines
• Adapting to a dynamic and changing higher education landscape
• Fundraising and donor engagement in a competitive environment

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong understanding of higher education and non-profit environments
• This role offers the opportunity to work in a large and diverse university setting, with a wide range of resources and opportunities
• Career paths in higher education marketing and communication can lead to senior leadership roles within the college or university

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing and communication positions.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communication strategy for a new academic program
• Managing a team to create and distribute engaging content for the college's website, social media, and email marketing campaigns
• Collaborating with faculty and staff to create and implement strategic communication plans for research initiatives and events

ASSUMPTION: The specific projects in this role will vary depending on the college's priorities and the candidate's expertise.

❓ Key Questions to Ask During Interview

• How does this role support the college's overall mission and goals?
• What are the key priorities for the first 90 days in this role?
• How does the college approach collaboration and teamwork among its various departments and stakeholders?
• What opportunities are there for professional development and growth within the college and university?
• How does the college measure the success of its marketing and communication efforts?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the college.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for your interview by researching USF's mission, values, and strategic priorities
• Be ready to discuss your strategic approach to marketing and communication and your ability to work collaboratively with a team
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.