Director of Marketing

📌 Core Information 🔹 Job Title: Director of Marketing 🔹 Company: Fortra 🔹 Location: United States 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 7, 2025 🚀 Job Overview Key aspects of this role include: 1. Leadership Role: Oversee and guide marketing teams to drive sales and achieve business goals. 2. Strategic Planning: Develop and implement marketing strategies for multiple product lines. 3. Cross-Functional Collaboration: Work closely with GMs, sales leaders, and other stakeholders to integrate acquired companies and explore new market segments. 4. Brand Management: Maintain and grow brand position with analysts, media, and review sites. 5. Product Launches: Oversee product launches in collaboration with sales, product management, and product development teams. 6. Performance Analysis: Regularly analyze and optimize marketing programs to maximize pipeline creation. ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment. 📋 Key Responsibilities ✅ Team Leadership: Lead and develop marketing managers who run and grow their teams. ✅ Marketing Strategy: Oversee and guide the strategy for product line teams, planning, developing, executing, and measuring inbound and outbound marketing programs to drive sales. ✅ Budget Management: Develop budgets and performance targets for campaigns, tactics, and lead sources. ✅ Performance Optimization: Regularly analyze goals for pipeline creation and continually optimize existing programs, while experimenting with and developing new ones. ✅ Integration & Segmentation: Work with stakeholders to effectively integrate acquired companies into the portfolio and develop supportive marketing plans for new market segments. ✅ Brand Management: Guide clear positioning and messaging within distinct product lines and through a broader portfolio, gathering competitive analysis and voice of customer insights. ✅ Brand Growth: Maintain and grow brand(s) position with analysts, media, and review sites. ✅ Product Launches: Oversee product launches by working with sales, product management, and product development teams. ✅ Reporting: Report quarterly to the executive team on results. ✅ Culture & Support: Be kind, supportive, and inspiring to team members. ✅ Other Duties: Perform other duties as assigned. ASSUMPTION: This role requires strong project management, personnel management, and analytical skills, as well as the ability to manage multiple priorities within tight time constraints. 🎯 Required Qualifications Education: - Bachelor’s degree in communications, marketing, or a related field Experience: - 5+ years of people management/leadership experience - 8+ years of sales/marketing experience in B2B tech, with experience in web, events, paid programs, and sales enablement - 7+ years of digital marketing experience, including familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics - A minimum of seven years of experience marketing in North America, Latin America, Europe, and/or Asia - Familiarity with managed/secured file transfer a plus Required Skills: - Demonstrated excellence in project management and personnel management - Strong time management skills and ability to manage multiple priorities within tight time constraints - Solid analytical skills and ability to interpret data to optimize campaigns - Strong collaboration with sales, pre-sales, marketing, and project management - Do-what-it-takes mindset to execute against strategy and always help sales - Excellent oral, written, and presentation skills - Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization Preferred Skills: - Experience with Fortra's products or similar cybersecurity solutions - Familiarity with the cybersecurity industry and its trends ASSUMPTION: Given the role's strategic nature and cross-functional responsibilities, candidates should have a strong understanding of both marketing and sales processes, as well as the ability to work effectively with various stakeholders. 💰 Compensation & Benefits Salary Range: $125,000 - $170,000 USD per year Benefits: - Health, dental, and vision coverage as of hire - Immediate enrollment in 401(k), HSA, and FSA plans - Flexible PTO policy - Participation in the equity program - Tuition and personal enrichment reimbursement - Option to enroll in ID Theft Protection Program Working Hours: 40 hours per week, with flexibility for the right candidate ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in the United States. Actual compensation may vary based on the candidate's experience, skills, and the company's internal equity considerations. 📌 Applicant Insights 🔍 Company Context Industry: Fortra operates in the cybersecurity industry, focusing on providing integrated, scalable solutions to protect organizations from evolving threats. Company Size: Fortra is a mid-sized company with 1,001-5,000 employees, offering a collaborative work environment with ample opportunities for growth and development. Founded: Fortra was founded in 1987 and has since grown to become a leading provider of cybersecurity solutions. Company Description: Fortra is a problem solver, proactive protector, and relentless ally, committed to creating a simpler, stronger, and more straightforward future for cybersecurity. The company prioritizes collaboration with customers and provides integrated, scalable solutions to address each organization's unique cybersecurity concerns. Company Specialties: Fortra specializes in managed file transfer, secure file transfer, and cybersecurity solutions, among others. Company Website: fortra.com ASSUMPTION: Fortra's focus on collaboration, customer-centric approach, and commitment to staying ahead of evolving threats make it an attractive employer for individuals seeking to make a real impact in the cybersecurity industry. 📊 Role Analysis Career Level: This role is at the senior leadership level, reporting directly to the General Managers of the business units. Reporting Structure: The Director of Marketing will oversee marketing managers who lead their respective teams, driving sales and achieving business goals for multiple product lines. Work Arrangement: This is an on-site role, with flexibility for the right candidate. Fortra offers a hybrid work arrangement, allowing employees to work remotely up to two days per week. Growth Opportunities: Fortra's rapid growth and expansion present numerous opportunities for career advancement within the marketing department and across the organization. ASSUMPTION: Given Fortra's size and growth trajectory, this role offers excellent long-term career prospects for the right candidate. 🌍 Location & Work Environment Office Type: Fortra's headquarters is located in Eden Prairie, Minnesota, with additional offices worldwide. Office Location(s): 11095 Viking Dr Suite 100, Eden Prairie, Minnesota 55344, US Geographic Context: Eden Prairie is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living with easy access to outdoor recreation, cultural attractions, and a vibrant food scene. Work Schedule: Fortra offers a flexible work schedule, with core hours between 9:00 AM and 5:00 PM, Monday through Friday. ASSUMPTION: Fortra's flexible work arrangement and convenient office location cater to employees seeking a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-depth behavioral and skills-based interviews with the hiring manager and other team members 4. Final interview with the General Manager of the business unit 5. Background check and reference check Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Leadership and team management abilities 3. Strong analytical and data interpretation skills 4. Excellent communication and presentation skills 5. Cultural fit and alignment with Fortra's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 3. Research Fortra's products, industry, and company culture to demonstrate your enthusiasm and understanding. 4. Practice your presentation skills, as you may be asked to deliver a marketing plan or pitch during the interview process. ATS Keywords: Marketing strategy, marketing management, digital marketing, sales enablement, lead generation, budget development, data analysis, team leadership, brand management, market research, product launch, cross-functional collaboration ASSUMPTION: Fortra's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best match for the organization's needs. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot) - Account-based marketing platforms (e.g., 6sense, Engagio) - Peer review sites (e.g., G2, Capterra) - Customer advocacy platforms (e.g., Influitive, Gainsight) - In-depth analytics tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Teams, Slack) ASSUMPTION: Fortra's marketing teams use a variety of tools and technologies to streamline workflows, improve efficiency, and drive results. Familiarity with these tools is preferred but not required, as training will be provided. 👔 Cultural Fit Considerations Company Values: 1. Problem Solver: Fortra values employees who proactively identify and address challenges, always seeking better ways to serve customers and improve processes. 2. Proactive Protector: Fortra prioritizes customer success and security, ensuring that its solutions meet the highest standards and exceed expectations. 3. Relentless Ally: Fortra fosters a collaborative work environment, prioritizing teamwork, open communication, and mutual support. Work Style: - Fast-paced and dynamic, with a focus on driving results and continuous improvement - Data-driven and analytical, with a strong emphasis on performance optimization - Collaborative and team-oriented, with a focus on cross-functional cooperation and stakeholder management - Customer-centric, with a deep commitment to understanding and addressing customer needs Self-Assessment Questions: 1. Alignment with Specific Company Value: How have you demonstrated your ability to be a problem solver, proactive protector, and relentless ally in your previous roles? 2. Comfort with Specific Work Environment: How do you thrive in a fast-paced, dynamic work environment, and how do you prioritize work-life balance? 3. Personal Work Style Fit: How do you approach collaboration and stakeholder management, and how do you ensure effective communication across different teams and departments? ASSUMPTION: Fortra's culture emphasizes collaboration, customer-centricity, and continuous improvement, making it an attractive workplace for individuals who thrive in dynamic, team-oriented environments. ⚠️ Potential Challenges 1. Role-Specific Challenge: This role requires strong leadership and strategic thinking, as well as the ability to manage multiple priorities and tight deadlines. 2. Company-Specific Challenge: Fortra's rapid growth and expansion may present challenges in terms of organizational structure, communication, and change management. 3. Industry-Specific Challenge: The cybersecurity industry is dynamic and ever-evolving, requiring continuous learning and adaptation to stay ahead of emerging threats. 4. Work Arrangement-Specific Challenge: Working on-site may present challenges in terms of commuting, work-life balance, and maintaining a healthy lifestyle. ASSUMPTION: Given Fortra's size, growth trajectory, and focus on collaboration, these challenges can be effectively managed by the right candidate, who is proactive, adaptable, and committed to driving results. 📈 Similar Roles Comparison 1. How This Role Differs from Related Positions: This role focuses on strategic marketing leadership, requiring strong leadership and team management skills, as well as a deep understanding of both marketing and sales processes. In contrast, related roles such as Marketing Manager or Product Marketing Manager may have more narrow focus on specific product lines or marketing channels. 2. Industry-Specific Context: Fortra's focus on integrated, scalable cybersecurity solutions sets it apart from other technology companies, requiring a unique blend of marketing and cybersecurity expertise. 3. Career Path Comparison: This role offers excellent long-term career prospects, with opportunities for growth within the marketing department and across the organization. In contrast, related roles may have more limited career growth potential, depending on the organization's size and structure. ASSUMPTION: Given Fortra's size, growth trajectory, and focus on collaboration, this role offers excellent long-term career prospects for the right candidate. 📝 Sample Projects 1. Project Example 1: Develop and execute a go-to-market strategy for a newly acquired cybersecurity solution, integrating it into Fortra's portfolio and driving sales growth. 2. Project Example 2: Conduct market research and competitive analysis to inform the development of a new cybersecurity product, ensuring it meets the needs of target customers and differentiates from existing solutions. 3. Project Example 3: Lead a team to create and execute a multi-channel marketing campaign to drive awareness and adoption of a new feature within an existing Fortra product, resulting in a significant increase in user engagement and revenue. ASSUMPTION: These project examples illustrate the strategic, cross-functional, and data-driven nature of the Director of Marketing role at Fortra. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Director of Marketing, and how they align with my skills and career goals? 2. Team Structure: How is the marketing department structured, and how does this role fit within the organization? 3. Company Culture: How would you describe Fortra's company culture, and how does it support the success of the Director of Marketing? 4. Growth Opportunities: What opportunities exist for career growth and development within this role and the marketing department? 5. Work-Life Balance: How does Fortra support work-life balance for its employees, particularly for those in leadership roles? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 4. Research Fortra's products, industry, and company culture to demonstrate your enthusiasm and understanding. 5. Practice your presentation skills, as you may be asked to deliver a marketing plan or pitch during the interview process. 6. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.