Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Baker Roofing Company

🔹 Location: Raleigh, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy
• Driving brand awareness, customer acquisition, and revenue growth
• Collaborating cross-functionally with sales, operations, and leadership
• Aligning marketing efforts with business objectives
• Leading local marketing initiatives and community outreach

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a deep understanding of performance marketing, digital strategy, and brand development in the home improvement industry.

📋 Key Responsibilities

✅ Develop and implement multi-channel marketing strategies to drive lead generation and sales

✅ Oversee digital campaigns including paid search, SEO, social media, email, and website optimization

✅ Analyze performance metrics and optimize campaigns based on data-driven insights

✅ Manage marketing budgets and allocate resources to maximize ROI

✅ Drive brand consistency across all touchpoints and customer experiences

✅ Collaborate closely with sales leadership to align messaging, targeting, and lead handoff processes

✅ Lead local marketing initiatives, including events, community outreach, and co-op programs with vendors

✅ Conduct market research and competitive analysis to inform strategic planning

ASSUMPTION: The successful candidate will have experience in marketing strategy development, preferably in home services or a related industry. They will also possess strong organizational skills, team player attitude, excellent communication skills, and familiarity with social media, content creation, and digital marketing trends.

🎯 Required Qualifications

Education: Minimum High School graduate or GED, bachelor's degree preferred

Experience: 2-3 years of marketing experience

Required Skills:

• Proven experience in marketing strategy development
• Strong organizational skills
• Excellent communication and collaboration skills
• Familiarity with social media, content creation, and digital marketing trends
• Creative mindset with a strategic approach to problem-solving

Preferred Skills:

• Familiarity with Microsoft Suite and Adobe CC

ASSUMPTION: The ideal candidate will have a bachelor's degree and 2-3 years of marketing experience. They will also possess a valid driver's license, as travel may be required.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company services
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in the home improvement industry. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement services

Company Size: 1,001-5,000 employees

Founded: 1915, with over 100 years of experience in the industry

Company Description:

• Baker Roofing Company specializes in transforming homes through high-quality exterior remodeling services
• The company offers a wide range of services, including roofing, siding, windows, doors, gutters, repairs, and outdoor living solutions
• Baker Roofing Company is recognized as one of the leading specialty contractors in the nation

Company Specialties:

• Commercial and residential roofing services
• Roof coatings and restoration
• Siding, windows, doors, and gutter installation
• Sheet metal fabrication
• Expertise in both commercial and residential projects

Company Website: https://bakerroofing.com/

ASSUMPTION: Baker Roofing Company's extensive experience and wide range of services make it an attractive employer for marketing professionals seeking to make an impact in the home improvement industry.

📊 Role Analysis

Career Level: Mid-career, with the opportunity for growth and leadership within the marketing department

Reporting Structure: The Director of Marketing will report directly to the company's leadership team and collaborate closely with sales and operations departments

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Leading and mentoring a team of marketing professionals
• Expanding the marketing department to support the company's growth
• Potential career progression into a VP or C-level marketing role

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to build and lead a high-performing marketing team within a well-established and respected company in the home improvement industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional work environment

Office Location(s): 3500 Regency Pkwy, Cary, North Carolina 27518, US

Geographic Context:

• Raleigh, North Carolina, is the state's second-largest city and a major technology hub
• The Research Triangle region, which includes Raleigh, Durham, and Chapel Hill, is known for its strong job market and high quality of life
• The area offers a diverse range of cultural, recreational, and educational opportunities

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The Raleigh, North Carolina, area provides an attractive work-life balance for professionals, with a vibrant urban core and easy access to outdoor recreation and cultural amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the company's leadership team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy development and execution
• Digital campaign management and optimization
• Budget management and resource allocation
• Brand consistency and customer experience
• Collaboration and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their results
• Research Baker Roofing Company's services, target market, and competition
• Practice common marketing interview questions and prepare thoughtful responses
• Dress professionally and arrive early for in-person interviews

ATS Keywords: Marketing strategy, digital marketing, brand development, performance marketing, campaign optimization, budget management, collaboration, communication, problem-solving, home improvement industry

ASSUMPTION: The application process for this role may vary depending on the company's current hiring practices and the specific needs of the marketing department. It is essential to monitor the company's career page and follow their application instructions closely.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding honest and ethical business practices
• Excellence: Striving for the highest quality in all aspects of work
• Teamwork: Collaborating effectively with colleagues and clients
• Adaptability: Embracing change and continuous learning
• Customer focus: Prioritizing customer needs and satisfaction

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to feedback
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• How do you align with Baker Roofing Company's core values, particularly 'Integrity' and 'Excellence'?
• Describe your experience working in a collaborative, team-oriented environment and how you have contributed to its success.
• How do you approach continuous learning and adaptability in a fast-paced marketing role?

ASSUMPTION: Baker Roofing Company values a strong cultural fit, with an emphasis on integrity, excellence, teamwork, adaptability, and customer focus. Candidates should be prepared to discuss their alignment with these values and provide specific examples of their work style and cultural fit.

⚠️ Potential Challenges

• Managing a marketing budget and allocating resources effectively
• Optimizing digital campaigns and achieving a high ROI
• Balancing multiple projects and priorities simultaneously
• Collaborating with various departments and stakeholders to align marketing efforts with business objectives
• Adapting to changes in the home improvement industry and consumer behavior

ASSUMPTION: The Director of Marketing role at Baker Roofing Company presents unique challenges and opportunities for growth. Candidates should be prepared to discuss their strategies for overcoming these challenges and driving marketing success within the company.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on the home improvement industry, requiring specific knowledge of home services and target markets
• Baker Roofing Company's size and established reputation offer a stable and supportive work environment for marketing professionals
• Career progression in this role may differ from that in other companies, with potential opportunities for leadership and growth within the marketing department

ASSUMPTION: When comparing this role to similar marketing positions, candidates should consider the unique aspects of the home improvement industry, Baker Roofing Company's size and reputation, and the potential career growth opportunities within the marketing department.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new roofing product line
• Optimizing digital campaigns to improve lead generation and conversion rates for residential siding services
• Collaborating with sales and operations to create targeted marketing materials for commercial roofing projects
• Conducting market research and competitive analysis to inform strategic planning for expansion into new geographic markets

ASSUMPTION: The Director of Marketing role at Baker Roofing Company offers a wide range of project opportunities, allowing marketing professionals to gain diverse experience and make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing Baker Roofing Company in the next 1-2 years, and how can this role address them?
• How does the marketing department collaborate with sales and operations to ensure consistent messaging and customer experience across all touchpoints?
• What opportunities are there for growth and leadership within the marketing department, and how has the company supported the professional development of its marketing team members?
• How does Baker Roofing Company differentiate itself from competitors in the home improvement industry, and what role does marketing play in maintaining this competitive advantage?
• What are the most important qualities and skills the company looks for in a successful Director of Marketing, and how do you exemplify these qualities in your own career?

ASSUMPTION: During the interview process, candidates should focus on understanding Baker Roofing Company's unique marketing challenges, opportunities, and cultural fit expectations. They should also be prepared to discuss their relevant marketing experience and how they can contribute to the company's success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their results
• Research Baker Roofing Company's services, target market, and competition
• Practice common marketing interview questions and prepare thoughtful responses
• Dress professionally and arrive early for in-person interviews
• Follow up with the hiring manager within 24 hours after each interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.