📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Eaton Corporation
🔹 Location: Menomonee Falls, Wisconsin, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing strategic direction and leadership for marketing functions within the Industrial Control Division (ICD).
- Driving strategic initiatives that shape the future of the business by understanding customer needs and preferences.
- Collaborating with senior leadership, division staff, and marketing organization to ensure marketing strategies align with growth, profitability, and operational success.
- Building and developing talent within the marketing organization through coaching, training, and succession planning.
- Identifying inorganic growth opportunities and adjacent markets through acquisition or partnership.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive business growth and success within the ICD.
📋 Key Responsibilities
✅ Develop the business strategy by analyzing key market trends, competitive products, regulatory and legislative developments, and technological advances.
✅ Own the demand forecast and voice of customer for new product development.
✅ Serve as the marketing lead for the Control and Automation Global Segment team.
✅ Guide and hold accountable Product Line Managers (PLM’s) for the execution of strategic marketing initiatives defined in the ICD Strategic Plan and the annual Profit Plan.
✅ Build and develop talent within the marketing organization through coaching, training, and focus on succession planning.
✅ Jointly develop a sales growth strategy and programs to increase market share in existing markets and identify and develop new markets.
✅ Actively engage with North America’s Sales organization to gain valuable insights into customer needs, preferences, and challenges.
✅ Focus on effectively increasing margins by balancing objectives of growth and profitability through effective product lifecycle management.
✅ Identify inorganic growth opportunities and adjacent markets/offers that Eaton may pursue through acquisition or partnership and cultivate relationships with identified targets.
ASSUMPTION: This role involves a high degree of strategic planning, leadership, and collaboration with various teams and stakeholders to drive business success.
🎯 Required Qualifications
Education: An undergraduate degree is required. A Master’s degree is preferred.
Experience: Minimum of 10 years of increasing responsibility in a progressive Sales/Marketing/Operations environment with at least 3 years in a managerial role.
Required Skills:
- Proven leadership and strategic planning skills.
- Experience leading global teams.
- Strong analytical and decision-making skills.
- Excellent communication and interpersonal skills.
- Ability to build and maintain effective working relationships with key stakeholders.
Preferred Skills:
- Experience in the industrial control or related industry.
- Fluency in multiple languages.
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving business growth and success through effective marketing strategies and leadership.
💰 Compensation & Benefits
Salary Range: The expected annual salary range for this role is $176,249.97 - $258,499.96 a year. This role is also eligible for a variable incentive program.
Benefits:
- Health and Welfare Benefits
- Retirement Benefits
- Paid Time Off
- Unpaid Time Off
- Employee Incentive Compensation
- Long Term Incentive
Working Hours: This role requires a standard 40-hour workweek with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is a general guideline and may vary based on candidate skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Eaton Corporation operates in the electrical and industrial manufacturing sector, focusing on power management solutions.
Company Size: Eaton is a large, global organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Eaton was founded in 1911 and has since grown into a multinational corporation with a strong reputation for innovation and sustainability.
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
- The company is guided by its commitment to do business right, operate sustainably, and help its customers manage power today and well into the future.
- Eaton is committed to ensuring equal employment opportunities for all job applicants and employees.
Company Specialties:
- Power Management
- Ethics
- Manufacturing
- Sustainability
- Aerospace
- Electrical
- Filtration
- Automotive
- Truck
- Hybrid Power
- Industrial Clutches and Brakes
- Plastic Extrusion
- eMobility
- Energy Transition
Company Website: http://www.eaton.com
ASSUMPTION: Eaton's extensive global presence and commitment to sustainability make it an attractive employer for individuals seeking a challenging and impactful role in the power management industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and experience in marketing and business development.
Reporting Structure: The Director of Marketing will report directly to the VP/GM of the Industrial Control Division and will have oversight of the marketing organization within the division.
Work Arrangement: This role requires a standard 40-hour workweek with flexibility for occasional overtime or weekend work as needed. The position is on-site and based in Menomonee Falls, Wisconsin.
Growth Opportunities:
- This role offers significant opportunities for career growth and development within Eaton's global organization.
- Successful candidates may have the opportunity to take on additional responsibilities or advance to more senior roles within the company.
ASSUMPTION: Given Eaton's global presence and commitment to employee development, this role presents an excellent opportunity for career growth and advancement within the power management industry.
🌍 Location & Work Environment
Office Type: Eaton's Menomonee Falls, Wisconsin office is a corporate headquarters and manufacturing facility, providing a dynamic and collaborative work environment.
Office Location(s): W126N7250 Flint Dr, Menomonee Falls, Village of, WI 53051, United States
Geographic Context:
- Menomonee Falls is a suburb of Milwaukee, Wisconsin, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions.
- The area has a humid continental climate with warm summers and cold, snowy winters.
- Milwaukee is approximately 20 minutes away, providing access to additional employment opportunities, cultural attractions, and international airport services.
Work Schedule: This role follows a standard 40-hour workweek with flexibility for occasional overtime or weekend work as needed. The work environment is collaborative and fast-paced, with a strong emphasis on teamwork and cross-functional collaboration.
ASSUMPTION: The Menomonee Falls, Wisconsin office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development within Eaton's global organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the VP/GM of the Industrial Control Division
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and leadership skills
- Marketing and business development expertise
- Collaboration and communication skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Eaton's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your strategic approach to marketing and business development, as well as your ability to lead and collaborate with global teams.
- Research Eaton's company culture and values to ensure a strong fit with your personal work style and career goals.
ATS Keywords: Strategic Planning, Marketing Leadership, Global Teams, Business Development, Cross-Functional Collaboration, Power Management, Industrial Control, Customer Needs Analysis, Product Lifecycle Management
ASSUMPTION: Eaton's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the Director of Marketing role within the Industrial Control Division.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Data Analysis and Visualization Tools (e.g., Tableau, Power BI)
- Project Management Software (e.g., Asana, Trello)
ASSUMPTION: The Director of Marketing will be expected to have proficiency in relevant marketing and project management tools, as well as strong analytical and data visualization skills.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Ethics
- Innovation
- Sustainability
- Diversity & Inclusion
- Integrity
- Customer Focus
- One Eaton
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and responsive to change
- Strong communication and interpersonal skills
- Ability to work independently and in a fast-paced environment
Self-Assessment Questions:
- How do you align with Eaton's commitment to safety and quality in your approach to marketing and business development?
- How do you demonstrate innovation and sustainability in your marketing strategies and initiatives?
- How do you foster a collaborative and inclusive work environment, and how do you ensure that your team's diverse perspectives are valued and considered in decision-making processes?
ASSUMPTION: Eaton's company culture emphasizes safety, quality, ethics, innovation, sustainability, diversity, and inclusion, with a strong focus on collaboration, customer focus, and integrity. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- The Director of Marketing role requires a high degree of strategic thinking, leadership, and collaboration, which can be challenging and demanding at times.
- The role involves working with global teams and stakeholders, which may present communication and time zone challenges.
- The pace of work can be fast-paced and unpredictable, requiring adaptability and resilience in the face of change.
- The role may require occasional travel, which can be demanding and disruptive to personal schedules and routines.
ASSUMPTION: The Director of Marketing role presents unique challenges and demands, requiring a strong and adaptable leader with a proven track record of driving business growth and success through effective marketing strategies and leadership.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles in the power management industry, this position offers a unique opportunity to drive strategic initiatives and shape the future of Eaton's Industrial Control Division.
- Unlike other roles, this position requires a high degree of collaboration and cross-functional leadership, working closely with senior leadership, division staff, and marketing organization both within and outside of the ICD.
- Career paths for successful candidates may include advancement to more senior roles within Eaton's global organization, with opportunities for increased responsibility and impact on the company's overall business strategy.
ASSUMPTION: The Director of Marketing role at Eaton offers a unique and challenging opportunity for experienced marketing and business development professionals seeking to make a significant impact on a global organization within the power management industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including market research, competitive analysis, and go-to-market planning.
- Conducting a customer needs analysis and voice of customer research to inform product development and marketing initiatives.
- Leading a global team to develop and implement a demand generation campaign, driving qualified leads and pipeline growth for the Industrial Control Division.
ASSUMPTION: The Director of Marketing role at Eaton involves a wide range of projects and initiatives, requiring a strong and adaptable leader with a proven track record of driving business growth and success through effective marketing strategies and leadership.
❓ Key Questions to Ask During Interview
- How does the Industrial Control Division's strategy align with Eaton's overall business objectives, and how can the Director of Marketing contribute to its success?
- What are the key priorities for the first 90 days in this role, and how can I best support the team and drive immediate impact?
- How does Eaton support the professional development and growth of its marketing organization, and what opportunities exist for career advancement within the company?
- How does Eaton measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?
- What are the most significant challenges facing the Industrial Control Division, and how can the Director of Marketing help address and overcome them?
ASSUMPTION: The interview process for the Director of Marketing role at Eaton is designed to assess candidates' strategic thinking, leadership, and cultural fit, as well as their ability to drive business growth and success through effective marketing strategies and initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic planning, leadership, and marketing and business development expertise.
- Prepare for your interviews by researching Eaton's company culture and values, and be ready to discuss your approach to marketing and business development, as well as your ability to lead and collaborate with global teams.
- If selected for an on-site or virtual interview, be prepared to present a strategic marketing plan or case study that demonstrates your ability to drive business growth and success through effective marketing strategies and initiatives.
- After the final interview, if an offer is extended, be prepared to discuss salary, benefits, and other compensation components, as well as any relocation or visa sponsorship requirements.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
