📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Design Workshop
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing efforts and activities of Design Workshop
- Developing and implementing strategic marketing plans
- Overseeing marketing tools, materials, and team workflow
- Managing RFP and RFQ responses, public relations, and social media campaigns
- Collaborating with principals and marketing team to achieve business development goals
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and management skills. The ideal candidate will have a strong desire to achieve results and possess relevant experience in the landscape architecture industry.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans to grow the firm
✅ Oversee marketing tools, materials, and team workflow to ensure efficiency and effectiveness
✅ Manage RFP and RFQ responses, public relations, and social media campaigns to increase the firm's visibility and reputation
✅ Collaborate with principals and marketing team to develop and implement successful business development initiatives
✅ Serve on the Executive Leadership Team and work with the President to achieve strategic goals
✅ Oversee the efforts of marketing representatives in each office and provide guidance and training as needed
ASSUMPTION: This role requires a strong understanding of the landscape architecture industry and the ability to adapt to the unique needs of each office.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 5-10 years of experience as a Marketing Director in the landscape architecture industry
Required Skills:
- Proven leadership and management skills
- Strong strategic planning abilities
- Proficiency with Microsoft Office and Adobe Creative Suite
- Active membership in SMPS (Society for Marketing Professional Services)
- Understanding of urban design, landscape architecture, and land planning
Preferred Skills:
- Experience in the architecture, engineering, construction, and planning industry
ASSUMPTION: Candidates with a strong background in marketing and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year
Benefits:
- Health Insurance
- Dental Coverage
- Eyecare Coverage
- Life Insurance
- Disability Insurance
- Pet Insurance
- 401K Plan with a 5% company match
- Paid Time Off
- Volunteer Support
- Professional Membership Support
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Director role in the Denver area. Benefits are comprehensive and designed to support employee well-being and long-term financial success.
📌 Applicant Insights
🔍 Company Context
Industry: Design Workshop is a 100% employee-owned international design studio specializing in landscape architecture, urban design, planning, economics, environmental graphic design, and engagement.
Company Size: Design Workshop has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Design Workshop was founded in 1969 and has since grown into an award-winning firm with work spanning the globe.
Company Description:
- Design Workshop is committed to design excellence and a holistic approach to creating places that stand the test of time.
- The firm's philosophy, DW Legacy Design®, balances artistic vision, environmental sensitivity, community values, and sound economics.
- Design Workshop offers a range of services, including landscape architecture, urban design, planning, economics, environmental graphic design, and engagement.
Company Specialties:
- Landscape Architecture
- Urban Design
- Planning
- Development Services
- Environmental Graphic Design
Company Website: http://www.designworkshop.com
ASSUMPTION: Design Workshop's focus on employee ownership, design excellence, and a holistic approach to place-making creates a unique work environment that values collaboration and innovation.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the President of Design Workshop and serving on the Executive Leadership Team.
Reporting Structure: The Director of Marketing oversees the marketing team members and is responsible for the marketing efforts of each office.
Work Arrangement: This role is on-site, with the primary office location in Denver, Colorado. However, the Director of Marketing may be required to travel to other office locations as needed.
Growth Opportunities:
- As an employee-owned company, Design Workshop offers opportunities for professional growth and advancement.
- The Director of Marketing position provides the opportunity to lead and shape the firm's marketing efforts and contribute to its overall success.
- This role offers the potential to work on a diverse range of projects and collaborate with talented professionals across various disciplines.
ASSUMPTION: The Director of Marketing role offers a unique opportunity to make a significant impact on the firm's growth and success while working in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: Design Workshop's Denver office is a professional, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1390 Lawrence Street, Suite 100, Denver, CO 80204, US
Geographic Context:
- Denver, Colorado, is a vibrant, growing city with a strong economy and a high quality of life.
- The city offers a diverse range of cultural attractions, outdoor recreation opportunities, and a thriving food and beverage scene.
- Denver is centrally located, providing easy access to the Rocky Mountains and other major cities in the region.
Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and deadlines.
ASSUMPTION: The Denver office provides a professional and collaborative work environment that supports the success of the Director of Marketing and the marketing team.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video screen with the HR department
- In-person or virtual interview with the President and/or other members of the Executive Leadership Team
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing and leadership skills
- Industry knowledge and experience
- Strategic planning abilities
- Cultural fit and alignment with Design Workshop's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with RFP responses, public relations, and social media campaigns.
- Demonstrate your understanding of the landscape architecture industry and Design Workshop's unique approach to place-making.
ATS Keywords: Marketing Director, Strategic Planning, RFP Response, Public Relations, Social Media, Landscape Architecture, Urban Design, Planning, Leadership, Management, Microsoft Office, Adobe Creative Suite, SMPS
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing and leadership skills, industry knowledge, and cultural fit with Design Workshop.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Design Excellence
- Holistic Approach
- Collaboration
- Innovation
- Stewardship
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Strategic
Self-Assessment Questions:
- How do you embody Design Workshop's commitment to design excellence in your approach to marketing?
- How do you balance the need for strategic planning with the ability to adapt to changing circumstances?
- How do you foster collaboration and innovation within a team to achieve marketing goals?
ASSUMPTION: The ideal candidate for this role will possess strong leadership and management skills, a strategic mindset, and a commitment to Design Workshop's values and approach to place-making.
⚠️ Potential Challenges
- Managing a team with varying levels of marketing experience and expertise
- Balancing the need for strategic planning with the ability to adapt to changing market conditions and client needs
- Ensuring consistent branding and messaging across multiple office locations and disciplines
- Managing the workload and priorities of a busy marketing team
ASSUMPTION: The Director of Marketing role presents unique challenges that require strong leadership, management, and strategic planning skills to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the landscape architecture industry and the ability to adapt to the unique needs of each office.
- While the role involves many aspects of traditional marketing, it also requires a deep understanding of the firm's design process and the ability to communicate effectively with designers, architects, and other stakeholders.
- This role offers the opportunity to work on a diverse range of projects and collaborate with talented professionals across various disciplines.
ASSUMPTION: The Director of Marketing role at Design Workshop is unique in its focus on the landscape architecture industry and the firm's holistic approach to place-making.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to grow the firm's presence in a new geographic region
- Managing RFP responses for high-profile projects, such as new communities, urban centers, and resorts
- Collaborating with the design team to create compelling marketing materials that showcase the firm's unique approach to place-making
ASSUMPTION: The Director of Marketing role at Design Workshop offers a diverse range of projects that challenge and engage the candidate's marketing and leadership skills.
❓ Key Questions to Ask During Interview
- How does Design Workshop's approach to place-making influence the marketing strategy for the firm?
- What are the key priorities for the marketing team in the first 90 days of this role?
- How does Design Workshop support the professional growth and development of its employees?
- What are the most significant challenges facing the firm's marketing efforts, and how can this role address them?
- How does Design Workshop foster collaboration and innovation within its teams?
ASSUMPTION: The interview process for this role is designed to assess the candidate's understanding of Design Workshop's unique approach to place-making and their ability to lead and shape the firm's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and cover letter through the online application portal by Friday, August 15, 2025.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for your interview by researching Design Workshop's approach to place-making and the unique aspects of this role.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
