Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: BeMo Academic Consulting

🔹 Location: Remote (United States)

🔹 Job Type: Part-time to Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the entire marketing function, overseeing paid and organic channels
• Driving teams to meet or exceed quarterly lead generation targets through strategic oversight and accountability
• Collaborating with the CEO to create compelling offers and refine marketing strategies
• Fostering a high-performance, accountable, and results-driven culture within the marketing team
• Initially part-time, with a quick transition to full-time upon confirmation of alignment and performance

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and results-driven mindset. It is not suited for someone seeking a traditional "9 to 5" job or looking to coast.

📋 Key Responsibilities

✅ Manage, coach, and hold accountable all marketing team members, including paid ads, email marketing, SEO, content, and video production teams

✅ Ensure weekly sprints, tasks, and KPIs are consistently met, reviewing work quality and effectiveness

✅ Strategically guide and assist paid ads and content teams to consistently achieve quarterly lead generation targets

✅ Collaborate directly with leadership to create compelling, innovative offers and detailed instructions for marketing execution

✅ Continuously monitor marketing metrics and proactively adjust strategies to ensure sustained growth and performance

✅ Provide weekly reports and insights clearly outlining marketing team performance, challenges, and recommendations

✅ Ensure flawless creation of ad directions, posting, and optimization

✅ Ensure flawless creation of split test direction and execution

ASSUMPTION: This role requires a hands-on approach to managing and coaching teams, with a strong focus on results and accountability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 7+ years of proven leadership experience in digital marketing, ideally within high-growth companies

Required Skills:

• Proven experience successfully managing and coaching multi-functional marketing teams
• Deep understanding of key marketing metrics, data analysis, and proven ability to translate insights into measurable actions
• Strong track record of consistently hitting or exceeding aggressive lead generation and revenue goals
• Exceptional ability to create compelling marketing offers and strategies with clear execution plans
• Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment
• Excellent communication, leadership, and coaching skills, with a clear track record of fostering high-performing teams

Preferred Skills:

• Experience in the higher education industry
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results and managing teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing role with 7+ years of experience, working remotely in the United States)

Benefits:

• Competitive pay - Base + Bonus
• Comprehensive health, dental, and disability insurance benefits for full-time team members
• Generous self-directed vacation policy for full-time team members
• $1,000 yearly professional development fund for full-time team members
• Bi-annual team dinners and fun events
• Opportunity for growth, independent project development, and career advancement
• Make a huge difference in the lives of aspiring future professionals and contribute to our outstanding success rate
• We are proudly listed on The Career Directory as one of the top employers

Working Hours: Full-time (40 hours per week), with flexibility to work evenings or weekends as needed to achieve results

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and location. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically focused on university admissions consulting and supporting students in their academic pursuits

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2013, with a history of helping tens of thousands of students worldwide achieve their academic goals

Company Description:

• At BeMo, our mission is rooted in the belief that education is a universal right, not a privilege. We strive to empower individuals to choose their desired professions based on intrinsic motivation.
• We offer a range of services, including paid mentorship programs, free resources, and advocacy for access to education, aiming to make admissions fair and accessible for all.
• Our team is dedicated to supporting students throughout the application, interview, and test prep processes, equipping them with the tools and knowledge they need to succeed.

Company Specialties:

• University Admissions Consulting
• Financial Application Support
• Tutoring and Test Prep
• Marketing for Universities and Colleges
• Post-Graduate Admissions Consulting
• Research Supervision and Advising
• Extracurricular Advising
• Admissions Screening for Universities and Colleges

Company Website: bemoacademicconsulting.com

ASSUMPTION: BeMo Academic Consulting is a mission-driven company focused on supporting students in their academic pursuits and making admissions fair and accessible.

📊 Role Analysis

Career Level: Senior leadership, reporting directly to the CEO

Reporting Structure: Directly manages the marketing manager, email specialist, data analyst, ad creation specialist, content manager, and content creators

Work Arrangement: Initially part-time, with a quick transition to full-time upon confirmation of alignment and performance

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole
• Opportunity to lead and manage a team, driving results and fostering a high-performance culture
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement and impact.

🌍 Location & Work Environment

Office Type: Remote, with no physical office required

Office Location(s): United States (candidates must be based in the United States)

Geographic Context:

• The United States has a diverse range of higher education institutions, providing ample opportunities for marketing and growth
• The higher education industry is competitive, with a focus on driving student enrollment and retention
• The remote work environment offers flexibility and the ability to work from anywhere in the United States

Work Schedule: Full-time (40 hours per week), with flexibility to work evenings or weekends as needed to achieve results

ASSUMPTION: The remote work environment offers flexibility and the ability to work from anywhere in the United States, with a focus on driving results and achieving quarterly lead generation targets.

💼 Interview & Application Insights

Typical Process:

• Review of application
• Skills assessment test
• Virtual or phone interview
• Face-to-face interview with select members of the team via video conference
• Reference calls

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and coaching skills
• Ability to manage complex projects and multiple priorities
• Results-driven mindset and accountability
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Be prepared to discuss your approach to driving results and managing teams in a remote work environment
• Demonstrate your understanding of the higher education industry and BeMo's mission and values

ATS Keywords: Digital Marketing, Lead Generation, Marketing Strategy, Team Management, Remote Work, Higher Education, Marketing Team, Marketing Manager, Paid Advertising, SEO, Content Creation, Email Marketing, Video Production

ASSUMPTION: BeMo's hiring process is designed to assess candidates' strategic thinking, leadership, and results-driven mindset, with a focus on their ability to manage and coach a remote marketing team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary based on BeMo's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Results/week, not hours/week
• Act in BeMo’s best interest
• Obsess over students

Work Style:

• Highly results-driven and accountable
• Collaborative and communicative
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a highly results-driven and accountable environment?
• Are you comfortable working remotely and managing a team in a virtual setting?
• Do you have a strong track record of driving results and managing teams in a remote work environment?

ASSUMPTION: BeMo's work style is highly results-driven and accountable, with a strong focus on driving quarterly lead generation targets and fostering a high-performance culture within the marketing team.

⚠️ Potential Challenges

• Managing a remote team with a strong focus on results and accountability may be challenging for some candidates
• The competitive higher education industry may require continuous adaptation and innovation to drive results
• The initially part-time nature of the role may require flexibility and a willingness to prove oneself quickly
• Working evenings or weekends as needed to achieve results may be required

ASSUMPTION: This role presents unique challenges that may not be suitable for all candidates, including the need for a high level of accountability, adaptability, and flexibility.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position offers a unique opportunity to lead and manage a remote marketing team, driving results and fostering a high-performance culture
• In the higher education industry, this role is competitive and requires a strong understanding of the market and student needs
• Career path comparison: This role offers significant growth opportunities, with a clear path for career advancement within the marketing department or the company as a whole

ASSUMPTION: This role is unique in its focus on driving results and managing a remote marketing team in the higher education industry, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive quarterly lead generation targets
• Managing and coaching a remote marketing team to consistently meet or exceed KPIs and sprint goals
• Collaborating with the CEO to create compelling offers and refine marketing strategies to drive sustained growth and performance

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, with a focus on driving results and managing a remote marketing team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the marketing team collaborate with other departments within the company?
• What are the key priorities for the marketing team in the first 90 days, and how will my role contribute to achieving them?
• How does BeMo support the professional development and growth of its marketing team members?
• What are the key challenges facing the higher education industry, and how does BeMo differentiate itself in this competitive market?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company, and the higher education industry, as well as their ability to drive results and manage a remote marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for the skills assessment test by reviewing your understanding of key marketing metrics, data analysis, and strategic planning
• Be ready to discuss your approach to driving results and managing teams in a remote work environment during your virtual or phone interview
• Follow up with BeMo after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.