📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Perseus Group, Constellation Software
🔹 Location: Remote - CAN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and leading overall marketing strategy, including branding and go-to-market plans
- Creating and executing demand generation campaigns to drive customer acquisition, engagement, and retention
- Building, managing, and mentoring a high-performing marketing team
- Partnering closely with Sales, Product, and Leadership to ensure marketing efforts support business goals
- Analyzing market trends, competitive landscape, and customer insights to refine and adjust marketing strategies
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The successful candidate will be comfortable working in an entrepreneurial environment while being part of a large, publicly traded organization.
📋 Key Responsibilities
✅ Develop and lead the overall marketing strategy, including branding, messaging, and go-to-market plans
✅ Partner closely with Sales, Product, and Leadership to ensure marketing efforts directly support business goals and growth plans
✅ Build, manage, and mentor a high-performing marketing team
✅ Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention - including digital marketing, content marketing, events, webinars, and more as required
✅ Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies
✅ Oversee the creation of impactful marketing content, collateral, and sales tools
✅ Manage the marketing budget and allocate resources effectively to maximize ROI
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable managing both high-level strategy and day-to-day campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of marketing experience, including leadership and team management experience
Required Skills:
- Proven track record of success in demand generation and customer acquisition strategies
- Strong project management skills
- Experience with Salesforce and email marketing automation software
- Excellent verbal and written communication skills
- Background in technology marketing
Preferred Skills:
- Experience with marketing analytics and reporting
- Fluency in French or other languages
ASSUMPTION: Candidates should have a strong understanding of marketing funnels, customer journeys, and marketing automation tools. Experience with marketing analytics is a plus but not required.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 180,000 per year (based on industry standards for a Director of Marketing role with 10+ years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 10+ years of experience in Canada. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (large, publicly traded organization)
Founded: 2004
Company Description:
- Perseus Group is a global acquirer of vertical market software businesses and one of six operating groups within Constellation Software Inc.
- The company follows a buy-and-hold investment philosophy, acquiring software businesses that it intends to own and grow indefinitely.
- Perseus has become an international organization of passionate Founders, operational experts, and collaborators, housing dozens of industry-leading brands across multiple vertical markets.
Company Specialties:
- Software acquisition and growth
- Vertical market software businesses
- Global expansion
Company Website: csiperseus.com
ASSUMPTION: Perseus Group offers a unique opportunity to work in an entrepreneurial environment while being part of a large, publicly traded organization. This may appeal to candidates who enjoy the autonomy of a startup but also value the stability and resources of a larger company.
📊 Role Analysis
Career Level: Executive (Director level)
Reporting Structure: This role reports directly to the General Manager of the business unit
Work Arrangement: Remote solely, with flexible hours to accommodate remote work
Growth Opportunities:
- Potential to grow into a VP of Marketing role as the business unit expands
- Opportunities to work on multiple brands within the Perseus Group portfolio
- Access to professional development opportunities within the larger Constellation Software organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the marketing team and take on additional responsibilities as the business unit grows.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A
Geographic Context:
- Canada has a large and growing tech industry, with a strong focus on software development
- The remote work arrangement allows for flexibility in location, with the opportunity to work from anywhere in Canada
- The time zone for this role is Eastern Standard Time (EST)
Work Schedule: Full-time, with flexible hours to accommodate remote work
ASSUMPTION: The remote work arrangement may appeal to candidates who value flexibility and work-life balance. However, it also requires strong self-motivation and time management skills to succeed in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and other team members
- Case study or project presentation (if applicable)
- Final interview with the General Manager of the business unit
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Team management and leadership
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in demand generation and customer acquisition strategies
- Prepare examples of successful marketing campaigns you've led, including metrics and results
- Demonstrate your understanding of the technology industry and Perseus Group's business model in your application materials
ATS Keywords: Marketing Strategy, Demand Generation, Customer Acquisition, Team Management, Project Management, Digital Marketing, Content Marketing, Salesforce, Email Marketing Automation, Communication Skills, Technology Marketing
ASSUMPTION: The application process for this role may be competitive, given the high demand for marketing talent in the tech industry. Candidates should take the time to tailor their application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Salesforce
- Email marketing automation software (e.g., Marketo, Pardot, HubSpot)
- Marketing analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will be comfortable learning and using new tools and technologies as needed to execute marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Perseus Group believes in empowering its teams to make decisions and take ownership of their work
- Collaboration: The company values collaboration and cross-functional teamwork
- Growth: Perseus Group is committed to helping its employees grow both personally and professionally
Work Style:
- Autonomous: This role requires a self-starter who can work independently and manage their own time effectively
- Strategic: The successful candidate will be able to think strategically and develop marketing plans that drive business results
- Adaptable: This role may require the candidate to adapt to changing priorities and market conditions
Self-Assessment Questions:
- Do you thrive in an autonomous work environment, with the ability to manage your own time and priorities?
- Are you comfortable working in a remote setting, with limited face-to-face interaction with your team?
- Do you have a proven track record of success in developing and executing marketing strategies that drive business results?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote, autonomous environment and have a strong track record of success in marketing strategy and execution.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment without the benefit of in-person interaction
- Adapting to changing market conditions and competitive landscape in the technology industry
- Balancing the need for strategic planning with the day-to-day execution of marketing campaigns
- Managing a marketing budget effectively to maximize ROI
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging strong communication skills, adaptability, and a data-driven approach to marketing strategy and execution.
📈 Similar Roles Comparison
- This role is similar to a Director of Marketing role in other technology companies, but may offer more autonomy and growth potential due to Perseus Group's unique business model
- The technology industry is highly competitive, with a strong demand for marketing talent. This role offers the opportunity to work on cutting-edge software products and drive business growth
- Career paths in marketing can vary depending on the company and industry. In this role, there is potential for growth into a VP of Marketing role as the business unit expands
ASSUMPTION: Candidates should research other marketing roles in the technology industry to understand the unique opportunities and challenges presented by this role at Perseus Group.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new software product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing a team of marketing professionals to create and execute a comprehensive marketing plan for an industry conference
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the successful candidate may be responsible for in this role. The specific projects and priorities may vary depending on the business unit and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team and how this role will fit into the existing structure?
- How does Perseus Group support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does Perseus Group measure the success of its marketing efforts, and what metrics will be used to evaluate my performance in this role?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in demand generation and customer acquisition strategies
- Prepare examples of successful marketing campaigns you've led, including metrics and results
- Demonstrate your understanding of the technology industry and Perseus Group's business model in your application materials
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
