Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Hyatt Vacation Ownership

🔹 Location: HVC Stoneridge Preview Center, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Hospitality, Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to achieve revenue and marketing objectives
• Leading and managing a marketing team
• Maximizing revenue through effective marketing initiatives
• Collaborating with the Vice President of Sales and Marketing to develop annual marketing plans
• Managing marketing budgets and ensuring effective use of resources

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Directs the activities and monitors the performance of the Marketing staff

✅ Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan

✅ Directs the marketing team in producing marketing materials for all revenue opportunities as needed

✅ Supervises website development and updates for the property

✅ Prepares and administers the departmental budget

✅ Develops marketing tools such as brochures, videos, presentations, promotional materials, direct mail, and tradeshow graphics for sales and convention services

✅ Develops the internal cross-promotional marketing materials to maximize property-wide revenue opportunities

✅ Interviews, selects, and trains employees

✅ Directs the work of employees

✅ Sets and adjusts employees’ rates of pay and hours of work

✅ Handles employee complaints and executes disciplinary action as needed

✅ Evaluates employee’s productivity and efficiency for the purpose of recommending promotions or other changes in status

✅ Conducts annual performance appraisals with direct reports according to Standard Operating Procedures

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on marketing tasks. Strong leadership and organizational skills are crucial for success.

🎯 Required Qualifications

Education: 2-year degree from an accredited university in Business Administration, Sales, or related major

OR

Education: 4-year bachelor's degree in Business Administration, Sales, or related major

Experience: 2 years' experience in a Marketing management or a comparable professional area

Required Skills:

• Proven leadership and team management skills
• Excellent communication and interpersonal skills
• Strong problem-solving and decision-making abilities
• Proficiency in budget management and financial analysis
• Experience in marketing strategy development and implementation
• Familiarity with marketing tools and software

Preferred Skills:

• Experience in the hospitality industry
• Bilingual or multilingual proficiency
• Certification in marketing or a related field

ASSUMPTION: While a degree in Business Administration or Sales is preferred, candidates with relevant experience and transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: $103,000 - $136,235 per year

Benefits:

• Relocation Assistance

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role in the hospitality industry. Benefits may vary based on full-time or part-time employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically vacation ownership and real estate sales

Company Size: 1,001-5,000 employees, offering a structured yet dynamic work environment

Founded: 1994, with a rich history in providing authentic hospitality experiences

Company Description:

• Hyatt Vacation Ownership offers access to global travel experiences through a diverse portfolio of boutique residential-style retreats in unique destinations
• Complements a distinctive collection of upscale vacation ownership properties with a range of options to fit every traveler, every year
• Delivers a lifetime of great vacations with a range of options to fit every traveler, every year

Company Specialties:

• Vacation Ownership
• Real Estate Sales
• Customer Service
• Resort Operations
• Sales
• Marketing
• Call Center
• Corporate
• Guest Services

Company Website: http://www.hvocareers.com

ASSUMPTION: Hyatt Vacation Ownership is a well-established company in the hospitality industry, offering a range of career opportunities and growth potential.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Vice President of Sales and Marketing

Work Arrangement: On-site, with the possibility of hybrid or remote work for certain tasks

Growth Opportunities:

• Advancement to a senior marketing role or management position within the company
• Expansion of marketing responsibilities to include additional properties or regions
• Development of skills in related areas, such as sales or customer service

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): HVC Stoneridge Preview Center, United States

Geographic Context:

• Located in the United States, with a focus on the domestic market
• Opportunities for travel to other Hyatt Vacation Ownership properties and destinations
• Access to a diverse range of cultural and recreational activities in the local area

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork. The location offers a range of cultural and recreational opportunities, as well as opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Marketing strategy development and implementation
• Budget management and financial analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing philosophy and approach to strategy development
• Demonstrate your ability to work effectively with cross-functional teams
• Showcase your understanding of the hospitality industry and Hyatt Vacation Ownership's unique value proposition

ATS Keywords: Marketing strategy, team leadership, budget management, marketing tools, hospitality industry

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their relevant experience and skills in order to advance to the next round of interviews.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, marketing automation, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, etc.)
• Web analytics tools (e.g., Google Analytics, etc.)

ASSUMPTION: Familiarity with relevant marketing software and tools is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Integrity
• Humility
• Respect
• Empowerment

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving marketing objectives
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you able to work effectively with cross-functional teams to achieve marketing objectives?
• Do you have a proven track record of developing and implementing successful marketing strategies?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Hyatt Vacation Ownership's values and work style in order to be successful in this role.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing strategic planning with day-to-day marketing tasks
• Adapting to changing market conditions and customer preferences
• Working effectively with cross-functional teams to achieve marketing objectives

ASSUMPTION: This role presents a range of challenges, from team management and strategic planning to adaptability and collaboration. Candidates should be prepared to demonstrate their ability to overcome these challenges in order to be successful in the role.

📈 Similar Roles Comparison

• Director of Marketing vs. Marketing Manager: While both roles involve marketing strategy development and implementation, the Director of Marketing role carries more responsibility for team management and budget oversight
• Hospitality industry vs. other industries: The hospitality industry is unique in its focus on customer experience and relationship-building, with a strong emphasis on authenticity and integrity
• Career path comparison: This role offers significant growth potential, with opportunities to advance to senior marketing roles or management positions within the company

ASSUMPTION: Candidates should be aware of the unique challenges and opportunities presented by this role, as well as the potential for career growth and advancement within the company.

📝 Sample Projects

• Developing and implementing a marketing strategy to launch a new vacation ownership property
• Conducting market research to identify trends and opportunities in the vacation ownership industry
• Managing a team to produce marketing materials for a major sales event or convention

ASSUMPTION: These sample projects are intended to illustrate the range of marketing responsibilities and challenges presented by this role. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team, and how can this role help to address them?
• How does the company measure the success of its marketing initiatives?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the marketing team's priorities and challenges. Candidates should be prepared to ask thoughtful and insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.hvocareers.com
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Hyatt Vacation Ownership's unique value proposition and marketing strategy
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.