Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: TomoCredit

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership and strategy for full-funnel lifecycle marketing campaigns
• Implementation and optimization of customer engagement platforms
• High-volume email and SMS campaign management
• Data-driven decision making and A/B testing
• Collaboration with cross-functional teams, including Engineering

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance both high-level planning and hands-on execution.

📋 Key Responsibilities

✅ Own strategy and execution of full-funnel lifecycle marketing campaigns, from onboarding to engagement and retention

✅ Lead the implementation and ongoing optimization of the customer engagement platform (e.g., Braze, Iterable, or equivalent)

✅ Drive email and mobile messaging programs that reach millions of users with best-in-class deliverability, personalization, and timing

✅ Partner with Engineering to design and refine data integrations and event-driven triggers

✅ Craft and execute high-converting, on-brand messaging across channels

✅ Analyze campaign performance, run A/B tests, and iterate based on key engagement, conversion, and retention metrics

✅ Serve as the voice of lifecycle marketing internally, bringing customer insights into strategy discussions

ASSUMPTION: This role requires a deep understanding of customer engagement best practices, strong analytical skills, and the ability to balance strategic planning with tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in CRM or Lifecycle Marketing at digital consumer product companies

Required Skills:

• Proven track record implementing and scaling customer engagement platforms (Iterable experience strongly preferred)
• Hands-on experience sending high-volume email and SMS campaigns, with deep knowledge of deliverability, segmentation, and compliance best practices
• Analytical mindset with fluency in campaign metrics, testing frameworks, and experimentation
• Strong communication and project management skills; able to bring clarity to complexity and execute fast
• Comfortable in early-stage, scrappy environments where you both set the strategy and do the work

Preferred Skills:

• Background in consumer digital products or personal finance
• Experience leading brand refreshes or building a brand voice
• Strong copywriting or content strategy skills
• SQL and Looker

ASSUMPTION: Candidates with experience in consumer digital products or personal finance, as well as strong copywriting or content strategy skills, will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing with 5-10 years of experience in San Francisco)

Benefits:

• Competitive Salary
• Insurance: Medical, Dental, and Vision benefits
• Equity: Above-average ownership stake in TomoCredit for all employees
• Flexible Vacation Policy
• Company-sponsored outings

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing with 5-10 years of experience in San Francisco. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - TomoCredit is a fintech startup focused on helping young adults build and establish good credit through next-gen financial technology.

Company Size: 51-200 employees - As a mid-sized company, TomoCredit offers the benefits of a startup environment with the resources and stability of a larger organization.

Founded: 2021 - TomoCredit was founded in 2021 and is headquartered in San Francisco, California.

Company Description:

• TomoCredit unlocks your credit superpowers, helping you get your dream house, dream cars, or anything else you want anywhere in the world
• AI-managed personal finance tools help you build credit and achieve financial freedom
• TomoCredit is on a mission to redefine the credit system and open access to banking for millions of people

Company Specialties:

• Credit scoring and reporting
• AI-driven personal finance management
• Financial wellness and education

Company Website: www.tomocredit.com

ASSUMPTION: TomoCredit's focus on innovation, AI, and improving the credit system makes it an exciting place to work for professionals looking to make a significant impact in the fintech industry.

📊 Role Analysis

Career Level: Mid-career - This role is suitable for experienced marketing professionals looking to take on a leadership role and drive strategic initiatives in a fast-growing fintech company.

Reporting Structure: The Director of Marketing will report directly to the CEO or another executive-level position, depending on the company's organizational structure.

Work Arrangement: On-site - This role requires a full-time on-site presence at TomoCredit's headquarters in San Francisco, California.

Growth Opportunities:

• As TomoCredit continues to grow, there will be opportunities for the Director of Marketing to expand their team and take on additional responsibilities
• The company's focus on innovation and AI-driven solutions presents numerous opportunities for professional development and growth
• TomoCredit's commitment to fostering a strong company culture encourages internal promotions and career progression

ASSUMPTION: The Director of Marketing role at TomoCredit offers significant growth opportunities for the right candidate, with the potential to shape the company's marketing strategy and make a lasting impact on its success.

🌍 Location & Work Environment

Office Type: Urban - TomoCredit's headquarters is located in downtown San Francisco, offering a vibrant and dynamic work environment.

Office Location(s): 555 California Street, San Francisco, CA 94105

Geographic Context:

• San Francisco is known for its diverse culture, tech industry, and high cost of living
• The city offers numerous amenities, including restaurants, museums, and outdoor activities
• San Francisco has a mild Mediterranean climate, with cool summers and mild winters

Work Schedule: Standard business hours (9:00 AM - 5:00 PM, Monday - Friday) with flexibility for remote work on an as-needed basis

ASSUMPTION: TomoCredit's urban office location and flexible work schedule provide a balanced work-life environment for employees, with easy access to the city's amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign performance analysis
• Communication and presentation skills
• Cultural fit and alignment with TomoCredit's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Showcase your understanding of TomoCredit's mission and how your skills align with the role's requirements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment
• Be ready to discuss your approach to marketing strategy, campaign optimization, and data-driven decision making

ATS Keywords: Lifecycle Marketing, CRM, Email Campaigns, SMS Campaigns, Customer Engagement, A/B Testing, Project Management, Analytical Skills, Communication Skills, Personal Finance, Brand Voice, Copywriting, Content Strategy, SQL, Looker

ASSUMPTION: TomoCredit's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on their ability to drive marketing results and contribute to the company's mission.

🛠️ Tools & Technologies

• Customer engagement platforms (e.g., Braze, Iterable, or equivalent)
• Email marketing tools (e.g., Mailchimp, SendGrid, or equivalent)
• SMS marketing tools (e.g., Twilio, Plivo, or equivalent)
• Data analysis and visualization tools (e.g., SQL, Looker, Tableau, or equivalent)
• Project management tools (e.g., Asana, Trello, or equivalent)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Director of Marketing role at TomoCredit.

👔 Cultural Fit Considerations

Company Values:

• Innovation - TomoCredit encourages creativity, experimentation, and continuous learning
• Customer-centricity - TomoCredit prioritizes understanding and meeting the needs of its customers
• Collaboration - TomoCredit fosters a culture of teamwork, open communication, and mutual support
• Integrity - TomoCredit values honesty, transparency, and ethical decision-making

Work Style:

• Fast-paced and dynamic - TomoCredit operates in a rapidly changing environment, requiring employees to adapt quickly and embrace change
• Data-driven - TomoCredit uses data to inform decision-making and drive continuous improvement
• Results-oriented - TomoCredit values outcomes and impact over process
• Adaptable - TomoCredit encourages employees to learn new skills and take on new challenges as the company grows and evolves

Self-Assessment Questions:

• How do you align with TomoCredit's value of innovation, and what specific examples can you provide from your past experiences?
• How do you ensure that your marketing strategies and campaigns are customer-centric, and can you share an example of a successful customer-focused initiative?
• Describe your preferred work style and how it fits with TomoCredit's fast-paced, data-driven, and results-oriented environment?

ASSUMPTION: Candidates who demonstrate a strong fit with TomoCredit's values and work style will be more likely to succeed in the Director of Marketing role and contribute to the company's success.

⚠️ Potential Challenges

• Managing high-volume email and SMS campaigns while maintaining high deliverability and compliance
• Balancing strategic planning and execution in a fast-paced, early-stage company
• Adapting to changes in marketing channels, customer preferences, and regulatory requirements
• Collaborating effectively with cross-functional teams, including Engineering and Product, to integrate marketing efforts with product development

ASSUMPTION: These challenges require a proactive, adaptable, and collaborative approach, with a strong focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles, this position may require more hands-on campaign execution and less focus on brand management and advertising
• TomoCredit's focus on AI-driven personal finance solutions differentiates it from traditional financial services companies, offering unique challenges and opportunities for marketing professionals
• Career paths for marketing professionals at TomoCredit may vary depending on the company's growth and expansion into new markets or product lines

ASSUMPTION: Candidates should consider their interest in AI-driven personal finance solutions and their willingness to adapt to a fast-changing market when evaluating this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a customer onboarding campaign that drives high engagement and retention rates
• Optimizing email and SMS campaigns to improve open rates, click-through rates, and conversion rates
• Collaborating with Product and Engineering to integrate marketing efforts with new product features and releases

ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Director of Marketing role at TomoCredit.

❓ Key Questions to Ask During Interview

• How does TomoCredit measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the team structure and reporting lines for the marketing department, and how does this role fit into the organization?
• How does TomoCredit approach brand management and ensure consistency across marketing channels?
• What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does TomoCredit foster a culture of innovation and continuous learning, and what opportunities are there for professional development and growth in this role?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the team's dynamics, and the company's long-term goals and growth prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment
• Be ready to discuss your approach to marketing strategy, campaign optimization, and data-driven decision making
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.