Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Omniscius Consulting

🔹 Location: Washington, DC

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to increase brand visibility and drive customer engagement
• Collaborating closely with the Chief Operations Officer (COO) to align marketing strategies with organizational objectives
• Leading the selection and management of marketing agencies to ensure effective partnership and accountability
• Cultivating strong relationships with key customers, partners, and stakeholders to maximize collaborative opportunities
• Performing in-depth market research and competitor analysis to inform strategic decision-making

ASSUMPTION: This role requires a strategic leader with substantial marketing expertise, specifically targeting the government sector, including the Department of Defense and Federal agencies.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to amplify brand awareness and customer acquisition

✅ Design detailed marketing plans closely aligned with the company's strategic vision and market opportunities

✅ Lead the selection and management of marketing agencies, ensuring effective partnership and accountability in coordination with the COO

✅ Cultivate and sustain strong relationships with key customers, partners, and stakeholders to maximize collaborative opportunities

✅ Establish and nurture strategic partnerships with vendors, resellers, and sales channels to enhance brand positioning and market penetration

✅ Perform in-depth market research and competitor analysis to identify opportunities and inform strategic decision-making

✅ Stay abreast of industry developments and emerging technologies to maintain competitive advantages

✅ Collaborate closely with sales and product development teams to ensure marketing strategies align with overall business goals and customer requirements

✅ Coordinate with the COO to manage marketing budgets effectively and strategically

✅ Define clear marketing objectives and KPIs, regularly monitoring progress and adjusting strategies to ensure targets are met

✅ Foster an environment of accountability and results-driven performance within the marketing team

✅ Create and execute dynamic, multi-channel marketing campaigns, encompassing digital, social media, and traditional platforms

✅ Leverage data-driven insights to refine campaign strategies and enhance performance outcomes

✅ Continuously monitor marketing initiatives, analyzing consumer behavior and employing analytics to inform decisions and optimize strategies

✅ Identify opportunities for improvement and develop targeted solutions to enhance marketing effectiveness

✅ Drive the implementation of best practices, fostering continuous improvement throughout the marketing organization

ASSUMPTION: This role requires a mix of strategic thinking, leadership, and hands-on execution to drive marketing success in the government sector.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: Minimum 5 years of marketing experience, including at least 2 years in a leadership role. Proven success in developing and executing impactful, product-centric marketing strategies targeting the Department of Defense and Federal agencies.

Required Skills:

• Exceptional leadership abilities, effective communication, and strong interpersonal skills to inspire teams
• Strategic thinker with the capability to translate visionary ideas into executable tactics
• Proficient in marketing analytics and adept in data-driven decision-making
• Hands-on experience with marketing automation tools, CRM systems, design, and video production
• Willingness to travel occasionally (up to 10%) to fulfill business objectives

Preferred Skills:

• Familiarity with government-focused marketing channels, regulatory environments, and industry events
• Experience working with government agencies and understanding their unique marketing requirements

ASSUMPTION: Candidates should have a strong background in government marketing and proven leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director of Marketing role with 5-10 years of experience in the government sector, the estimated salary range is $120,000 - $160,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities
• Flexible work arrangements

Working Hours: Full-time, remote position with a flexible work schedule. Occasional travel may be required (up to 10%).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Omniscius Consulting specializes in business intelligence, talent acquisition, and strategic staffing solutions, with a focus on the federal contracting and recruitment sectors.

Company Size: Omniscius Consulting is a small company with 1-10 employees, offering a close-knit work environment where individual contributions have a significant impact on the organization's success.

Founded: The company's founding date is not specified, but it has established itself as a trusted partner in the government contracting and recruitment space.

Company Description:

• Omniscius Consulting empowers teams with custom training and offers strategic staffing solutions to optimize talent acquisition
• The company focuses on federal contracting and has a robust partner ecosystem to ensure clients stay ahead in government contracting and recruitment
• Omniscius Consulting is committed to turning clients' challenges into opportunities by providing exceptional service and expertise

Company Specialties:

• Business Intelligence
• Talent Acquisition
• Strategic Staffing Solutions
• Government Contracting
• Recruitment

Company Website: https://www.omnisciusconsulting.com/

ASSUMPTION: Omniscius Consulting's focus on the government sector and its commitment to providing exceptional service make it an attractive employer for marketing professionals with relevant experience.

📊 Role Analysis

Career Level: The Director of Marketing role is a senior-level position that requires extensive experience and proven leadership skills in marketing, with a focus on the government sector.

Reporting Structure: This role reports directly to the Chief Operations Officer (COO) and is responsible for leading the marketing team and collaborating with other departments to achieve organizational objectives.

Work Arrangement: This is a full-time, remote position with a flexible work schedule. Occasional travel may be required (up to 10%).

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the company or the broader industry
• The Director of Marketing can grow their team and influence the company's marketing strategy, contributing to its overall success
• This role provides exposure to various aspects of marketing, allowing the incumbent to develop new skills and expertise

ASSUMPTION: The Director of Marketing role at Omniscius Consulting offers significant growth opportunities for the right candidate, allowing them to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Omniscius Consulting has a small office in Vienna, VA, but this role is remote and can be performed from anywhere in the United States.

Office Location(s): 9729 Lawyers Rd, Vienna, VA 22181-3230, US

Geographic Context:

• The Washington, DC area is a major hub for government activity, making it an ideal location for a marketing professional targeting the Department of Defense and Federal agencies
• The region offers a diverse range of cultural attractions, historical sites, and recreational opportunities
• The cost of living in the Washington, DC area is generally higher than the national average, but the region's strong job market and economic growth offset this factor

Work Schedule: Full-time, remote position with a flexible work schedule. Occasional travel may be required (up to 10%).

ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to work from anywhere in the United States, allowing them to balance their professional and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screening with the HR department
• In-depth interview with the Chief Operations Officer (COO)
• Final interview with the CEO or another senior leader
• Background check and reference checks

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership skills and team management
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in government marketing and leadership roles
• Prepare for behavioral interview questions that focus on your marketing strategies, campaign successes, and team management experiences
• Research Omniscius Consulting's company culture and values to demonstrate your cultural fit and alignment with the organization

ATS Keywords: Marketing Strategy, Government Marketing, Campaign Creation, Vendor Management, Relationship Building, Market Analysis, Cross-Departmental Collaboration, Performance Monitoring, Data-Driven Decision Making, Marketing Automation, CRM Systems, Communication Skills, Interpersonal Skills, Continuous Improvement, Government Marketing, Team Inspiration

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit, ensuring the best possible match for the organization's needs.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Design and video production software (e.g., Adobe Creative Suite, Canva, iMovie)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The Director of Marketing role requires proficiency in various marketing automation, CRM, design, and analytics tools to drive campaign success and optimize marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards and acting with honesty and transparency
• Expertise: Demonstrating deep knowledge and proficiency in our areas of focus
• Innovation: Embracing creativity and continuous improvement to drive success
• Collaboration: Working together to achieve common goals and maximize our collective impact
• Accountability: Taking responsibility for our actions and delivering on our commitments

Work Style:

• Results-driven: Focusing on achieving measurable outcomes and exceeding expectations
• Adaptable: Embracing change and responding effectively to new challenges and opportunities
• Detail-oriented: Ensuring high-quality work and attention to detail in all aspects of our responsibilities
• Strategic: Thinking critically and acting proactively to anticipate and address potential issues

Self-Assessment Questions:

• How have you demonstrated your ability to develop and execute successful marketing strategies in the government sector?
• Can you provide an example of a time when you managed a marketing agency or vendor to achieve specific business objectives?
• How do you foster a culture of accountability and results-driven performance within your team?

ASSUMPTION: Omniscius Consulting values candidates who align with their core values and demonstrate a strong work ethic, commitment to excellence, and a results-driven approach to marketing.

⚠️ Potential Challenges

• Navigating the unique marketing requirements and regulatory environments of the Department of Defense and Federal agencies
• Managing marketing budgets effectively and strategically to maximize ROI
• Balancing the demands of a remote work arrangement with the need for regular communication and collaboration with the marketing team and other departments
• Adapting to the dynamic nature of the government contracting and recruitment sectors, staying informed about industry developments and emerging technologies

ASSUMPTION: The Director of Marketing role at Omniscius Consulting presents unique challenges that require a strategic, adaptable, and results-driven approach to marketing in the government sector.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a deep understanding of government-focused marketing channels, regulatory environments, and industry events
• Government marketing experience is crucial for success in this role, as it allows candidates to navigate the unique challenges and opportunities presented by the government sector
• Career progression in this role may involve moving into a Chief Marketing Officer (CMO) or similar executive position, either within Omniscius Consulting or another organization

ASSUMPTION: The Director of Marketing role at Omniscius Consulting is distinct from other marketing positions due to its focus on the government sector and the unique challenges and opportunities presented by this market.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to increase brand awareness and customer acquisition for a new government-focused product or service
• Conducting market research and competitor analysis to identify opportunities and inform strategic decision-making for an existing government-focused product or service
• Managing a marketing agency or vendor to execute a targeted campaign aimed at a specific government agency or department

ASSUMPTION: The Director of Marketing role at Omniscius Consulting involves a wide range of projects, from strategic planning and market research to campaign execution and vendor management, requiring a diverse skill set and adaptable approach.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the government sector, and how this role contributes to that strategy?
• How does the marketing team collaborate with other departments, such as sales and product development, to ensure marketing strategies align with overall business goals and customer requirements?
• What are the key priorities for the first 90 days in this role, and how can I contribute to the company's success in that timeframe?
• How does Omniscius Consulting support the professional development and growth of its employees, particularly in the marketing department?
• What are the most significant challenges facing the company in the government sector, and how can this role address those challenges to drive success?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success for the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in government marketing and leadership roles
• Prepare for behavioral interview questions that focus on your marketing strategies, campaign successes, and team management experiences
• Research Omniscius Consulting's company culture and values to demonstrate your cultural fit and alignment with the organization
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.