📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Adolescent Wellness Academy
🔹 Location: Davie, FL
🔹 Job Type: Full-Time
🔹 Category: Mental Health Care
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (In-Person Preferred)
🚀 Job Overview
Key aspects of this role include:
- Spearheading marketing efforts to drive census growth across all levels of care
- Developing and maintaining brand voice, visual identity, and messaging across platforms
- Collaborating with leadership on program launches, market positioning, and campaign development
- Managing and optimizing digital marketing campaigns across various platforms
- Representing AWA at local/national conferences, school presentations, and mental health events
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in digital marketing and event planning. Familiarity with HIPAA and healthcare marketing compliance is preferred.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy to drive census growth
✅ Define and maintain brand voice, visual identity, and messaging across platforms
✅ Collaborate with leadership on program launches, market positioning, and campaign development
✅ Establish KPIs, monitor conversions, and adjust strategies to maximize ROI
✅ Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
✅ Oversee website content, SEO, and landing page performance to increase qualified inquiries
✅ Plan and execute email marketing campaigns targeting families, schools, and referral partners
✅ Represent AWA at local/national conferences, school presentations, and mental health events
✅ Plan and execute provider luncheons, community-facing events, and open houses
✅ Grow and manage Facebook and WhatsApp groups for parents, alumni, and referral sources
✅ Manage social media content (posts, short-form video, testimonials) across strategically chosen platforms
✅ Monitor and manage online reputation (Google reviews, feedback collection, and responses)
✅ Create social media content, blogs, and digital assets using Canva/Adobe or external vendors
✅ Design and produce print materials (flyers, brochures, postcards) to support outreach and admissions
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving growth and engagement through digital and in-person channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
Experience: Minimum 4+ years of experience in marketing, preferably in behavioral health, healthcare, or education
Required Skills:
- Marketing strategy development and execution
- Digital marketing campaign management (Google Ads, Meta, LinkedIn)
- SEO and content management
- Email marketing and automation
- Event planning and management
- Social media management and content creation
- Graphic design and video editing (basic proficiency)
- Project management and team leadership
- HIPAA and healthcare marketing compliance (familiarity preferred)
Preferred Skills:
- Experience with Canva/Adobe or other design tools
- Fluency in Spanish (for outreach to Hispanic communities)
- Knowledge of the behavioral health or mental health industry
ASSUMPTION: Candidates should have a strong background in digital marketing and event planning, with a proven track record of driving growth and engagement in previous roles.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and qualifications)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The salary range is estimated based on the company size, industry, and the level of experience required for this role. Benefits are typical for a company of this size in the mental health care industry.
📌 Applicant Insights
🔍 Company Context
Industry: Adolescent mental health care and substance use treatment
Company Size: 11-50 employees (Small to mid-sized)
Founded: 2015 (10 years ago)
Company Description:
- Adolescent Wellness Academy (AWA) provides PHP and IOP intensive programs for teens and families
- Rooted in family involvement and clinical excellence, AWA offers a supportive community for healing and transformation
- AWA aims to provide a safe, loving, and caring environment for teens facing mental health issues and their families
Company Specialties:
- Mental health care for adolescents
- Substance use treatment for teens
- Family involvement in treatment programs
- Clinical excellence and evidence-based practices
Company Website: http://www.awellnessacademy.com
ASSUMPTION: AWA is a small to mid-sized company with a focus on providing high-quality mental health care and substance use treatment for adolescents and their families. The company values a supportive community and family involvement in the treatment process.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Executive Director
Work Arrangement: On-site, with occasional remote work for meetings and events
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to develop skills in healthcare marketing compliance and event planning
- Chance to make a significant impact on the company's growth and brand awareness
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a meaningful impact on the organization's success.
🌍 Location & Work Environment
Office Type: In-person, with a focus on collaboration and teamwork
Office Location(s): Davie, FL (Main Office) and Miami, FL (Satellite Office)
Geographic Context:
- Davie, FL: A suburban city in Broward County, with a population of around 105,000
- Miami, FL: A major city in Miami-Dade County, with a population of over 463,000
- Both locations offer a diverse and multicultural environment, with a strong focus on community and family
Work Schedule: Full-time, with occasional evenings and weekends for events and meetings
ASSUMPTION: The work environment at AWA is collaborative and supportive, with a focus on teamwork and family involvement in the treatment process. The company values a strong work-life balance and offers opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Executive Director
- In-person interview with the Executive Director and a member of the clinical team
- Final interview with the Executive Director and a member of the board of directors
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing and SEO expertise
- Event planning and management skills
- Cultural fit and alignment with AWA's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as any relevant industry experience
- Include specific examples of successful marketing campaigns and events you've managed in the past
- Demonstrate your understanding of AWA's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Marketing strategy, digital marketing, event planning, SEO, campaign development, healthcare marketing, behavioral health, mental health care, adolescent treatment, family involvement, clinical excellence
ASSUMPTION: The application process at AWA is designed to assess the candidate's marketing and event planning skills, as well as their cultural fit and alignment with the company's mission and values. The process may involve multiple interviews and assessments to ensure the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook/Instagram) Ads Manager
- LinkedIn Ads
- Mailchimp or Constant Contact for email marketing
- WordPress or Squarespace for website management
- Canva or Adobe for graphic design and video editing
- HIPAA-compliant marketing platforms (e.g., HIPAA Vault, HIPAA One)
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and event planning, with a focus on HIPAA-compliant platforms for healthcare marketing.
👔 Cultural Fit Considerations
Company Values:
- Compassion: A genuine care for the well-being of teens and their families
- Integrity: A commitment to ethical and honest practices in all aspects of the business
- Excellence: A dedication to providing high-quality, evidence-based treatment and exceptional customer service
- Collaboration: A belief in the power of teamwork and the importance of fostering a supportive and inclusive environment
Work Style:
- Collaborative: A focus on teamwork and open communication
- Adaptable: A willingness to adjust strategies and approaches based on feedback and data
- Supportive: A commitment to creating a safe and caring environment for teens and their families
Self-Assessment Questions:
- How do you embody the value of compassion in your work, and how have you demonstrated this in previous roles?
- Can you provide an example of a time when you had to adapt your marketing strategy based on feedback or data, and what was the outcome?
- How do you create a supportive and inclusive work environment, and how have you fostered this in previous teams?
ASSUMPTION: AWA values a collaborative and supportive work environment, with a focus on compassion, integrity, excellence, and collaboration. Candidates should be able to demonstrate their alignment with these values and their ability to foster a supportive and inclusive environment.
⚠️ Potential Challenges
- Balancing the demands of digital marketing campaigns with event planning and community outreach
- Managing a small marketing team with limited resources and budget constraints
- Navigating HIPAA and healthcare marketing compliance regulations
- Adapting marketing strategies to reach diverse and multicultural communities
ASSUMPTION: This role may present challenges in balancing multiple responsibilities and managing limited resources. Candidates should be able to demonstrate their ability to prioritize tasks, manage their time effectively, and adapt their strategies to meet the needs of diverse communities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on event planning and community outreach, in addition to digital marketing and campaign development
- This role is unique to the behavioral health and mental health care industry, with a focus on family involvement and clinical excellence
- Career path opportunities may include growing into a leadership role as the company expands, or transitioning into a more specialized marketing role within the industry
ASSUMPTION: This role offers a unique blend of marketing and event planning responsibilities, with a focus on the behavioral health and mental health care industry. Candidates should be able to demonstrate their ability to balance multiple responsibilities and adapt their strategies to meet the needs of diverse communities.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive census growth across all levels of care
- Managing and optimizing digital marketing campaigns across Google Ads, Meta, and LinkedIn to increase qualified inquiries
- Planning and executing a provider luncheon or community event to raise awareness of AWA's services and programs
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies, manage digital marketing campaigns, and plan and execute events to raise awareness of AWA's services and programs.
❓ Key Questions to Ask During Interview
- How does AWA differentiate itself from other mental health care providers in the region?
- What are the most successful marketing campaigns or events that AWA has implemented in the past, and what were the outcomes?
- How does AWA support the professional growth and development of its employees?
- What are the biggest challenges facing AWA in the coming years, and how can this role help address them?
- How does AWA foster a supportive and inclusive work environment, and what initiatives are in place to promote diversity, equity, and inclusion?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of AWA's mission and values, as well as their ability to develop and execute marketing strategies, manage digital marketing campaigns, and plan and execute events to raise awareness of AWA's services and programs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, portfolio (if available), and a short cover letter explaining your approach to building a meaningful, ethical, and impactful behavioral health brand through the application link
- Customize your resume and cover letter to highlight your marketing and event planning experience, as well as any relevant industry experience
- Prepare examples of successful marketing campaigns and events you've managed in the past, and be ready to discuss them during the interview
- Research AWA's mission and values, and be prepared to discuss how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
