Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Kognitos

🔹 Location: San Jose, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies aligned with business objectives
• Leading cross-functional teams to execute and optimize multi-channel marketing campaigns
• Managing marketing operations and optimizing the lead funnel
• Acting as a brand champion and ensuring consistent messaging and visual identity

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B SaaS marketing and experience leading teams in a fast-paced, innovative environment.

📋 Key Responsibilities

✅ Collaborate closely with the VP of Marketing to define and implement marketing strategies

✅ Lead and collaborate with team members across marketing, design, PR, and more

✅ Plan, execute, and optimize multi-channel marketing campaigns, including digital, social, physical events, and PR

✅ Manage marketing operations, including optimization of the lead funnel in Hubspot and Salesforce

✅ Act as a brand champion to ensure consistent messaging and visual identity across all platforms

✅ Utilize data-driven insights to measure campaign effectiveness, refine strategies, and report towards achieving targeted KPIs

✅ Partner with sales, product, and customer success teams to ensure marketing efforts support pipeline growth and customer retention

✅ Foster a collaborative team culture in line with Kognitos’ values

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong leadership and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred

Experience: 8+ years of progressive marketing experience with at least 3 years in a management role, preferably as a Director

Required Skills:

• Expertise in developing and executing integrated marketing campaigns
• Strong leadership and team development skills
• Proficiency in marketing analytics and performance measurement tools
• Excellent communication, project management, and stakeholder engagement abilities
• Extensive experience working in various marketing tools and platforms

Preferred Skills:

• Proven track record in B2B SaaS or enterprise technology marketing
• Experience in startup and growth stage companies

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and experience leading teams in a growth-stage company will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (based on industry standards for a Director of Marketing role in San Jose, CA)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and company holidays
• Flexible work arrangements

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role in the San Jose area, with consideration for the company's size and stage.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Kognitos revolutionizes how enterprises automate business operations by transforming simple instructions into self-maintaining AI agents
• Powered by hybrid intelligence, the Kognitos Hyperautomation Lifecycle (HAL) platform automates complex processes end-to-end
• Turns standard operating procedures into powerful automation agents, reducing technical debt and enhancing productivity

Company Specialties:

• AI-driven automation
• Hyperautomation lifecycle
• Enterprise business process automation

Company Website: www.kognitos.com

ASSUMPTION: Kognitos is a fast-growing startup focused on AI-driven automation, with a strong emphasis on innovation and collaboration.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on the company's growth and market position

Reporting Structure: Reports directly to the VP of Marketing, with oversight of marketing team members

Work Arrangement: On-site, with potential for flexibility based on team needs and project demands

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to lead and mentor team members, fostering professional development
• Chance to shape the company's marketing strategy and brand identity

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on innovation and creativity

Office Location(s): 550 S Winchester Blvd Ste 620, San Jose, California 95128, US

Geographic Context:

• San Jose is located in the heart of Silicon Valley, offering ample opportunities for networking and professional growth
• The area is known for its diverse culture, vibrant tech industry, and high quality of life
• Kognitos' office is conveniently located near public transportation and major highways

Work Schedule: Full-time, with flexibility for meetings and project deadlines; may require occasional overtime or weekend work for events or campaigns

ASSUMPTION: The San Jose office offers a dynamic and collaborative work environment, with easy access to the vibrant tech community and diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and situational interviews to evaluate leadership, strategic thinking, and problem-solving skills
• Presentation or case study to demonstrate marketing strategy and campaign development abilities
• Final interview with the VP of Marketing or another senior leader to discuss fit and next steps

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management
• Campaign development and execution
• Data analysis and reporting
• Brand management and messaging

Application Tips:

• Highlight specific marketing campaigns or projects that demonstrate your ability to develop and execute integrated strategies
• Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on leadership, problem-solving, and strategic thinking
• Research Kognitos and the AI-driven automation industry to showcase your understanding of the company and its mission

ATS Keywords: Marketing strategy, demand generation, integrated marketing campaigns, team leadership, marketing analytics, project management, stakeholder engagement, B2B SaaS marketing, brand management, digital marketing, event planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and campaign development skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Outreach
• Google Analytics
• Social advertising portals (e.g., LinkedIn Ads, Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and align with Kognitos' focus on data-driven decision-making and integrated campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to pivot a marketing strategy mid-campaign? How did you approach this situation?
• How do you foster a collaborative and inclusive team environment?

ASSUMPTION: Kognitos values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing a growing team in a fast-paced, dynamic environment
• Balancing strategic planning with hands-on execution
• Adapting to changes in the market and competitive landscape
• Ensuring consistent branding and messaging across multiple channels and platforms

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong leader who can thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or VP of Marketing position in a growth-stage B2B SaaS company
• However, this role may have more strategic responsibilities and less focus on day-to-day tactical execution compared to a Senior Marketing Manager position
• Compared to a VP of Marketing role, this position may have less oversight of other departments and more focus on driving marketing strategy and campaign development

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with opportunities for growth and impact in a fast-growing startup environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven automation product
• Launching a rebranding campaign to better position Kognitos in the market
• Optimizing the lead funnel in Hubspot and Salesforce to improve conversion rates and drive revenue growth

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Director of Marketing role at Kognitos, with a focus on driving business growth and market impact.

❓ Key Questions to Ask During Interview

• How does Kognitos differentiate itself from other AI-driven automation companies in the market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kognitos support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does Kognitos approach diversity, equity, and inclusion in its marketing efforts and company culture?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company, the role, and the marketing landscape, as well as their ability to drive strategic impact and contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on leadership, problem-solving, and strategic thinking
• Research Kognitos and the AI-driven automation industry to showcase your understanding of the company and its mission
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.