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Director of Marketing

Medici
Full-time
On-site
Austin, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Marketing

πŸ”Ή Company: Medici

πŸ”Ή Location: Austin, Texas, United States

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Medical Practices

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 6-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading the overall marketing strategy for Medici’s Executive Health Center
  • Building a strong, differentiated brand that reflects the company's values, services, and target audience
  • Overseeing the development and launch of a new company website
  • Driving traffic, brand awareness, and patient conversion through digital marketing efforts
  • Collaborating with cross-functional teams to align marketing with business priorities

ASSUMPTION: This role requires a strategic and creative marketer who can balance high-level branding with hands-on execution in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Developing and leading the overall marketing strategy for Medici’s Executive Health Center

βœ… Building a strong, differentiated brand that reflects the company's values, services, and target audience

βœ… Ensuring consistency in visual identity, voice, and messaging across all platforms

βœ… Leading the development and launch of a new company website that clearly communicates the services and value proposition

βœ… Overseeing SEO/SEM, Google Ads, and paid social advertising to drive traffic, brand awareness, and patient conversion

βœ… Developing marketing collateral, landing pages, and email campaigns as needed

βœ… Building and executing a social media strategy tailored to an executive, health-conscious audience

βœ… Partnering with leadership and physicians to translate complex services into clear, engaging content

βœ… Managing copywriting and creative direction for campaigns, newsletters, and blog posts

βœ… Collaborating with cross-functional teams to align marketing with business priorities

βœ… Identifying and developing external partnerships to expand reach

βœ… Supporting events, campaigns, or initiatives that position the center as a premier destination for proactive health

ASSUMPTION: The ideal candidate will have experience in marketing, preferably in healthcare, wellness, or luxury services, with strong digital marketing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-10 years of experience in marketing, preferably in healthcare, wellness, or luxury services

Required Skills:

  • Proven experience in brand development and building marketing programs from the ground up
  • Strong digital marketing skills, including website strategy, paid ads, and social content
  • Excellent writing, communication, and project management skills
  • Proven ability to work cross-functionally and align marketing with broader business goals
  • Comfort working in a fast-paced, entrepreneurial environment

Preferred Skills:

  • Experience in marketing to executive or high-net-worth clientele

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of the healthcare industry and its unique marketing challenges.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Director of Marketing role in Austin, Texas, with 6-10 years of experience, the estimated salary range is $120,000 - $160,000 per year.

Benefits:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Savings Plan
  • Paid Time Off
  • Discounts on IV Therapy and M-Sculpt sessions
  • Free onsite yoga
  • Catered healthy lunches

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role's demands

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medici is a modern Executive Health Center focused on preventative care and delivering a high-touch, luxury healthcare experience.

Company Size: 51-200 employees

Founded: 1979

Company Description:

  • Offers comprehensive executive exams that combine advanced diagnostics, AI-powered screenings, and personalized physician consultations
  • Focuses on proactive, data-driven care in a relaxed, patient-centered environment
  • Emphasizes a calming, upscale aesthetic and unique perks for team members

Company Specialties:

  • Executive health exams
  • Preventative care
  • Luxury healthcare experience

Company Website: https://www.healthbydesign.com/

ASSUMPTION: Medici's focus on preventative care and luxury healthcare experience sets it apart in the medical practices industry.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role, reporting directly to the leadership team

Reporting Structure: This role does not have direct reports but will collaborate with cross-functional teams, including leadership, physicians, and other marketing team members

Work Arrangement: On-site, full-time position with flexibility for the role's demands

Growth Opportunities:

  • Potential to grow within the marketing department as the company expands its services
  • Opportunity to shape the brand and marketing strategy from the ground up
  • Possibility to work closely with leadership and physicians, gaining insights into the healthcare industry

ASSUMPTION: This role offers significant growth potential as Medici continues to expand its services and establish its brand in the market.

🌍 Location & Work Environment

Office Type: Modern, upscale clinic with state-of-the-art technology

Office Location(s): Austin, Texas

Geographic Context:

  • Austin is a thriving city with a strong job market and a high cost of living
  • The city is known for its vibrant tech industry and healthcare sector
  • Austin offers a diverse range of cultural attractions, outdoor activities, and culinary experiences

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role's demands

ASSUMPTION: Austin's thriving job market and diverse cultural scene make it an attractive location for professionals in the healthcare industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess communication skills and cultural fit
  • In-depth interview with the leadership team to discuss marketing strategy and brand development
  • Final interview with key stakeholders to assess the candidate's ability to work cross-functionally

Key Assessment Areas:

  • Marketing strategy and brand development
  • Digital marketing skills and experience
  • Communication and project management skills
  • Cultural fit and ability to work in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and ability to work cross-functionally
  • Prepare for behavioral interview questions that focus on your marketing strategy, brand development, and digital marketing experience
  • Research Medici's brand and services to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing strategy, brand development, digital marketing, SEO, SEM, Google Ads, social media, content creation, project management, communication, collaboration, copywriting, creative direction, partnership development, patient education, event support

ASSUMPTION: Medici's interview process will focus on assessing the candidate's marketing strategy, brand development, and digital marketing skills, as well as their cultural fit and ability to work cross-functionally.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Website development platforms (e.g., WordPress, Squarespace)
  • Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, SEO and SEM tools, social media management tools, website development platforms, and design tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centered care
  • Proactive, data-driven approach
  • Luxury, high-touch experience

Work Style:

  • Collaborative and cross-functional
  • Fast-paced and entrepreneurial
  • Focused on brand elevation and digital marketing

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working cross-functionally and aligning marketing with broader business goals?
  • Do you have experience in brand development and digital marketing, with a strong understanding of the healthcare industry?

ASSUMPTION: Medici values a collaborative, cross-functional work style that focuses on brand elevation and digital marketing, with a strong emphasis on patient-centered care and a proactive, data-driven approach.

⚠️ Potential Challenges

  • Balancing high-level branding with hands-on execution in a fast-paced environment
  • Working with complex services and translating them into clear, engaging content
  • Expanding reach through external partnerships and local organizations
  • Positioning the center as a premier destination for proactive health

ASSUMPTION: The Director of Marketing role at Medici presents unique challenges related to brand elevation, digital marketing, and working with complex services.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on brand development and digital marketing in the healthcare industry
  • Medici's focus on preventative care and luxury healthcare experience sets it apart from other medical practices
  • This role offers significant growth potential as Medici continues to expand its services and establish its brand in the market

ASSUMPTION: The Director of Marketing role at Medici is unique in its focus on brand development and digital marketing in the healthcare industry, with significant growth potential.

πŸ“ Sample Projects

  • Developing and executing a social media strategy tailored to an executive, health-conscious audience
  • Creating marketing collateral, landing pages, and email campaigns to promote Medici's services and value proposition
  • Managing copywriting and creative direction for campaigns, newsletters, and blog posts to ensure consistent visual identity, voice, and messaging

ASSUMPTION: The Director of Marketing role at Medici involves a wide range of projects, from social media strategy and marketing collateral creation to copywriting and creative direction.

❓ Key Questions to Ask During Interview

  • How does Medici plan to expand its services and establish its brand in the market?
  • What are the key priorities for the first 90 days in this role?
  • How does Medici support the professional development and growth of its marketing team members?
  • What is the company's approach to working with external partners and local organizations?
  • How does Medici measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking these questions during the interview will help the candidate better understand Medici's marketing strategy, brand development, and digital marketing efforts, as well as the company's approach to growth and partnerships.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and ability to work cross-functionally
  • Prepare for behavioral interview questions that focus on your marketing strategy, brand development, and digital marketing experience
  • Research Medici's brand and services to demonstrate your understanding of the company and its mission
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.