Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Authenticx

🔹 Location: Indianapolis, Indiana, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (preference for candidates based in Indianapolis or willing to travel to HQ periodically)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a high-performing marketing team across demand generation, events, brand, content, and design.
• Setting and executing a comprehensive marketing strategy aligned with company revenue goals and growth targets.
• Partnering closely with Sales, RevOps, and executive leadership to align marketing initiatives with pipeline and revenue goals.
• Optimizing the marketing tech stack for scalability, automation, and insights.
• Driving brand consistency and growth, ensuring Authenticx is positioned as a trusted thought leader in healthcare.

ASSUMPTION: This role requires a strategic leader who can balance brand building with direct revenue contribution, with a proven track record of driving marketing-sourced and influenced pipeline growth in a fast-paced B2B SaaS environment.

📋 Key Responsibilities

✅ Set and execute the comprehensive marketing strategy, aligned with company revenue goals and growth targets.

✅ Lead, coach, and develop a high-performing marketing team across demand generation, events, brand, content, and design.

✅ Partner closely with Sales, RevOps, and executive leadership to align marketing initiatives with pipeline and revenue goals.

✅ Own the marketing-sourced and influenced pipeline targets, with clear accountability for marketing’s contribution to revenue.

✅ Oversee integrated campaigns that span digital, content, events, ABM, and brand, ensuring performance at every stage of the funnel.

✅ Optimize the marketing tech stack (HubSpot, Salesforce, Google Analytics, etc.) for scalability, automation, and insights.

✅ Drive brand consistency and growth, ensuring Authenticx is positioned as a trusted thought leader in healthcare.

✅ Establish clear KPIs and implement regular reporting on marketing performance, campaign ROI, and pipeline attribution.

✅ Manage the marketing budget effectively to balance short-term pipeline growth with long-term brand investment.

✅ Foster a culture of curiosity, collaboration, experimentation, and accountability within the team.

ASSUMPTION: This role requires a hands-on leader who can both strategize and execute marketing initiatives to drive growth and revenue for the company.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of progressive experience in B2B marketing, with a strong emphasis on SaaS and demand generation

Required Skills:

• Proven experience leading and scaling marketing teams, ideally in high-growth environments
• Demonstrated success driving marketing-sourced and influenced pipeline growth
• Deep understanding of marketing fundamentals, including inbound/outbound strategies, lead nurturing, ABM, content strategy, brand development, and digital marketing
• Experience reporting directly to a CRO or other executive leader, with fluency in pipeline metrics and revenue impact
• Strong command of marketing technology platforms, including HubSpot, Google Analytics, and advertising tools
• Excellent leadership, coaching, and communication skills
• Analytical mindset with the ability to translate data into actionable insights
• Startup mentality – comfortable working in a fast-paced environment and rolling up your sleeves when needed

Preferred Skills:

• Experience working in the healthcare industry
• Familiarity with AI and machine learning technologies

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving pipeline growth and leading marketing teams in a fast-paced SaaS environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on experience and industry standards for a Director of Marketing role in Indianapolis)

Benefits:

• Flexible work environment
• Generous benefits package

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in Indianapolis, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on AI-powered healthcare solutions

Company Size: 51-200 employees (mid-size company, offering opportunities for growth and impact)

Founded: 2018 (relatively young company with a strong focus on innovation and growth)

Company Description:

• Authenticx is on a mission to help humans understand humans by unlocking the power of conversation data in healthcare.
• The company uses AI technology to surface strategic insights from real customer conversations, helping healthcare organizations improve outcomes, experiences, and efficiencies.
• Authenticx was founded to address the challenges and opportunities faced by pharma, payer, and healthcare organizations, with a combined 100+ years of leadership experience in the industry.

Company Specialties:

• Market Research
• Healthcare
• Insurance
• Customer Experience
• Customer Service
• Quality
• Marketing
• Compliance
• Software-as-a-Service (SaaS)
• Pharmaceutical
• Artificial Intelligence (AI)
• B2B Enterprise Software
• Patient Experience
• Data Analytics
• Healthcare Providers
• Healthcare Payers

Company Website: authenticx.com

ASSUMPTION: Authenticx is a growing, innovative company focused on improving healthcare outcomes through AI-powered conversation analysis. The company values curiosity, collaboration, and experimentation, offering applicants the opportunity to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Chief Revenue Officer (CRO)

Reporting Structure: This role will lead and develop a high-performing marketing team, with the potential to grow and manage additional team members as the company expands

Work Arrangement: This role is remote-friendly, with a preference for candidates based in Indianapolis or willing to travel to HQ periodically

Growth Opportunities:

• As the company grows, there will be opportunities for the Director of Marketing to expand their team and take on additional responsibilities
• Authenticx offers a flexible work environment, allowing for remote work and the potential for career growth within the organization
• The company's focus on innovation and AI technology provides opportunities for professional development and skill-building

ASSUMPTION: This role offers a unique opportunity for a strategic marketing leader to make a significant impact on a growing company in the AI-powered healthcare space, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: Authenticx has a physical office in Indianapolis, Indiana, but this role is remote-friendly

Office Location(s): 9405 Delegates Row, Indianapolis, Indiana, 46240, United States

Geographic Context:

• Indianapolis is the capital and most populous city in Indiana, with a growing tech industry and a cost of living that is lower than the national average
• The city is home to several major healthcare providers and institutions, making it an ideal location for a company focused on AI-powered healthcare solutions
• Indianapolis offers a variety of cultural attractions, sports teams, and outdoor recreation opportunities, providing a high quality of life for residents

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote-friendly work arrangement and flexible hours offered by Authenticx provide applicants with the opportunity to balance their personal and professional lives while working for a growing, innovative company in the AI-powered healthcare space.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Final interview with the Chief Revenue Officer (CRO)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Authenticx's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of Authenticx's mission and the role's responsibilities in your application materials
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Authenticx's company culture and values to ensure a strong cultural fit

ATS Keywords: B2B marketing, SaaS, demand generation, lead nurturing, ABM, content strategy, brand development, digital marketing, marketing technology, pipeline metrics, revenue impact, leadership, coaching, communication, analytics, startup mentality

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and demonstrate their understanding of Authenticx's mission and the role's responsibilities. They should also prepare for behavioral interview questions that focus on their leadership, strategic thinking, and problem-solving skills.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Salesforce (customer relationship management software)
• Google Analytics (web analytics service)
• Additional marketing technology tools may be used based on the candidate's expertise and the team's needs

ASSUMPTION: Candidates should have experience with HubSpot, Salesforce, and Google Analytics, as well as a willingness to learn and adapt to new marketing technology tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity-driven
• Collaborative
• Experimental
• Impact-focused

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Team-oriented and collaborative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where you can make a significant impact?
• Are you comfortable working with data and using analytics to inform your marketing strategies?
• Do you enjoy collaborating with a team and contributing to a culture of curiosity and experimentation?

ASSUMPTION: Candidates should assess their fit with Authenticx's values and work style, ensuring they are comfortable working in a fast-paced, data-driven, and collaborative environment.

⚠️ Potential Challenges

• Managing a growing marketing team and balancing short-term pipeline growth with long-term brand investment
• Working in a fast-paced, dynamic environment that requires adaptability and flexibility
• Driving brand consistency and growth in a competitive market
• Managing a remote-friendly team and balancing work-life integration

ASSUMPTION: Candidates should be prepared to manage a growing team, balance short-term and long-term priorities, and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-powered healthcare solutions and the opportunity to lead a growing marketing team in a mid-size company
• Compared to other marketing director roles, this position offers a unique blend of strategic leadership, tactical execution, and the opportunity to make a significant impact in a growing industry
• Career paths for this role may include advancing to a VP or C-level marketing role within the company or transitioning to a similar role in a larger enterprise organization

ASSUMPTION: This role offers a unique opportunity for a strategic marketing leader to make a significant impact in a growing company in the AI-powered healthcare space, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy that drives pipeline growth and brand awareness in the AI-powered healthcare solutions market
• Leading a team to create and execute integrated marketing campaigns that span digital, content, events, ABM, and brand, ensuring performance at every stage of the funnel
• Optimizing the marketing tech stack for scalability, automation, and insights, driving improved marketing performance and ROI

ASSUMPTION: Candidates should have experience developing and executing comprehensive marketing strategies, leading teams to create and execute integrated marketing campaigns, and optimizing marketing technology stacks for improved performance and ROI.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what opportunities are there for career advancement?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Authenticx support work-life integration for its employees, particularly for remote workers?
• What is the company's approach to fostering a culture of curiosity, collaboration, and experimentation, and how can this role contribute to that culture?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking and optimizing?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role's responsibilities and their commitment to driving marketing success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, demonstrating your understanding of Authenticx's mission and the role's responsibilities
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Authenticx's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.