📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Summa Linguae Technologies
🔹 Location: Anywhere in the US, Texas (Remote)
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US-based)
🚀 Job Overview
Key aspects of this role include:
- Operating as a hands-on strategic leader driving DATAmundi’s brand and growth strategy
- Developing and implementing integrated marketing programs across digital and traditional channels
- Building and leading a high-performing team of marketers and specialists
- Collaborating cross-functionally with Sales and Operations to ensure alignment and execution of go-to-market strategies
- Contributing to the company’s go-to-market direction, brand presence, and thought leadership in the GenAI space
ASSUMPTION: This role requires a well-rounded, full-stack marketer with a strong background in the data services industry to succeed.
📋 Key Responsibilities
✅ Full-Stack Marketing Execution:
- Own and manage the creation of high-impact content (blogs, case studies, white papers, videos, and thought leadership)
- Run scalable campaigns including ABM, paid social, webinars, and email automation to generate SQLs and fuel sales pipeline growth
- Define and refine service messaging and positioning, and create GTM strategies for new offerings and vertical-specific solutions
- Maintain a unified and differentiated brand voice across all touchpoints and increase brand equity through consistent storytelling and value proposition
- Oversee the martech stack, automation workflows, attribution models, CRM integration, and performance tracking (HubSpot preferred)
- Cultivate brand advocates through case studies, testimonials, upsell campaigns, and engagement programs focused on client growth and retention
✅ Performance Management:
- Build and manage dashboards and KPIs to assess campaign ROI and marketing effectiveness
- Analyze funnel metrics to optimize acquisition strategies, conversion rates, and customer LTV
✅ Team Leadership & Cross-Functional Collaboration:
- Lead, mentor, and expand a high-performing team of marketers and specialists
- Partner closely with Sales and Operations to ensure alignment and execution of GTM strategies
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a versatile marketer who can balance both.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role within a data services company
Required Skills:
- Proven success in a full-stack marketing role within a data services company
- Exceptional written and verbal communication skills
- Fluency in tools such as HubSpot, Google Analytics, and other martech platforms
Preferred Skills:
- Experience in B2B services business models
- Comfortable working in a startup or scale-up environment with limited resources
- Experience executing international marketing programs
ASSUMPTION: Given the specific industry and role requirements, candidates with a strong background in data services marketing are highly preferred.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (AI-estimated based on experience level and industry standards for a Director of Marketing role in the US)
Benefits:
- Competitive compensation
- Flexible remote work
- Real growth opportunities
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Director of Marketing role in the US. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on data services and AI innovation
Company Size: 51-200 employees (mid-size), offering a balance between structure and agility
Founded: 2010 (as Globalme), with a recent rebrand to Summa Linguae Technologies
Company Description:
- Summa Linguae Technologies ensures products and services are "Ready for People" regardless of language, culture, or background
- They combine language and technology expertise to deliver innovative solutions
- Their mission is to attract the best and like-minded people, encouraging new ideas and independent projects
Company Specialties:
- Translation and localization services
- Data collection and annotation
- Artificial Intelligence and emerging technology
- GlobalSight and TMS integration
Company Website: summalinguae.com
ASSUMPTION: Summa Linguae Technologies is a growing, innovative company with a strong focus on language and technology, offering ample opportunities for career growth and impact.
📊 Role Analysis
Career Level: Director/Manager level, with potential for growth and impact on the company's marketing strategy
Reporting Structure: Reports directly to the Chief Marketing Officer, with the opportunity to lead and mentor a team of marketers and specialists
Work Arrangement: Remote (US-based), offering flexibility and work-life balance
Growth Opportunities:
- Potential to shape the voice and growth of a high-impact company in the AI space
- Work with an agile, globally distributed team driven by mission and impact
- Enjoy real growth opportunities in a mid-sized company with room for expansion
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's marketing strategy and brand presence.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): Anywhere in the US, Texas (Remote)
Geographic Context:
- The role is remote, allowing for flexibility in location within the US
- Texas offers a diverse range of cities and communities, with varying cost of living and cultural experiences
- The remote work arrangement provides flexibility and work-life balance
Work Schedule: Full-time (40 hours/week), with a flexible schedule that accommodates different time zones
ASSUMPTION: The remote work arrangement offers applicants the opportunity to work from anywhere in the US, providing flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Marketing strategy and execution
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience, with a focus on data services and full-stack marketing
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your marketing campaigns or content to showcase your skills and achievements
ATS Keywords: B2B Marketing, Full-Stack Marketing, Data Services, Marketing Strategy, Marketing Execution, Team Leadership, Cross-Functional Collaboration, HubSpot, Google Analytics, Martech Platforms
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing strategy, execution, and cultural fit.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Google Analytics (web analytics service)
- Other martech platforms (e.g., marketing automation, social media management, SEO, etc.)
ASSUMPTION: Familiarity with HubSpot, Google Analytics, and other martech platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for language and technology
- Encouraging new ideas and independent projects
- Autonomy, mastery, and innovation
Work Style:
- Agile and globally distributed team
- Mission and impact-driven
- Autonomy and flexibility
Self-Assessment Questions:
- Do you have a passion for language and technology, and how do you demonstrate this in your work?
- How do you balance autonomy and collaboration in a remote work environment?
- Can you provide an example of a time when you drove innovation or encouraged new ideas in a marketing role?
ASSUMPTION: Cultural fit is crucial for success in this role, with a strong emphasis on autonomy, innovation, and a passion for language and technology.
⚠️ Potential Challenges
- Balancing strategic planning and hands-on execution in a fast-paced, growing company
- Managing a remote team and fostering collaboration across different time zones
- Adapting to a startup or scale-up environment with limited resources
- Keeping up with industry trends and best practices in data services marketing
ASSUMPTION: These challenges require a versatile, adaptable marketer with strong leadership and communication skills.
📈 Similar Roles Comparison
- This role is unique in its focus on data services marketing within a mid-sized, innovative company
- Compared to larger enterprises, this role offers more autonomy and growth opportunities
- Compared to smaller startups, this role provides more structure and resources for marketing execution
ASSUMPTION: This role offers a unique blend of autonomy, growth, and resources, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new data services offering
- Creating and managing a high-impact content marketing campaign that drives brand awareness and lead generation
- Optimizing marketing funnel metrics to improve acquisition strategies, conversion rates, and customer LTV
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a well-rounded, full-stack marketer.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as Sales and Operations?
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on data services and full-stack marketing
- Prepare examples of your marketing campaigns or content to showcase your skills and achievements
- Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
