📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: HSH
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining The Peninsula Boutique brand proposition within the luxury market across all regions.
- Leading all marketing efforts to celebrate The Peninsula Boutique heritage and drive business objectives.
- Ensuring brand integrity across all regions by driving brand policy and building resources.
- Formulating and executing marketing, digital marketing, and e-commerce strategies.
- Driving brand awareness through all marketing channels to build and maintain brand presence in all markets.
ASSUMPTION: This role requires a strategic and creative marketing leader with a strong understanding of the luxury industry and experience in driving brand awareness and growth.
📋 Key Responsibilities
✅ Ensure brand integrity across all regions by driving brand policy and building resources including standard operating procedures, contents, images, etc.
✅ Formulate and execute marketing, digital marketing, and e-commerce strategies and oversee marketing campaigns rollout to contribute to the overall company business and financial objectives.
✅ Drive brand awareness through all marketing channels to build and maintain brand presence in all markets and ensure brand standards are met.
✅ Lead design team on all creative service matters and work closely with Product and Innovation and related teams to formulate product strategies.
✅ Lead and handle all public relation matters including but not limited to PR crisis management.
✅ Build and maintain professional relationship with agencies, vendors, press, and influencers to support overall marketing & communications initiatives.
✅ Set and monitor budgets for all teams underneath as per the group’s guidelines and company’s objectives.
✅ Build resources to guide and support customer-facing teams to craft customer journey celebrating The Peninsula heritage.
✅ Monitor and optimize the marketing performance and the related KPIs.
ASSUMPTION: The role involves a mix of strategic planning, creative direction, and operational management, requiring strong leadership and project management skills.
🎯 Required Qualifications
Education: Holder of a bachelor's degree or above in marketing, business, communications, or any other related discipline.
Experience: Minimum of 15 years of related experience gained in luxury retail or premium consumer goods, with at least 6 years in a functional head position with Greater China responsibility. Experience in confectionery or food retail is an advantage.
Required Skills:
- Excellent knowledge of all marketing functions, including branding, public relations, e-commerce, and digital marketing.
- Exceptional leadership, problem-solving, influencing, and communication skills.
- In-depth market knowledge in the luxury industry and strong business network.
- Strong command of both written and oral English. Proficiency in Chinese is a plus.
Preferred Skills:
- Experience in luxury retail or premium consumer goods.
- Fluency in Chinese.
ASSUMPTION: The ideal candidate will have a strong background in luxury marketing, with a proven track record of driving brand awareness and growth in the Greater China region.
💰 Compensation & Benefits
Salary Range: HKD 1,200,000 - HKD 1,800,000 per annum (Estimated based on industry standards for a Director of Marketing role in Hong Kong with 10+ years of experience)
Benefits:
- Comprehensive family medical insurance (including dependents)
- Attractive vacation days
- Paid carers leave
Working Hours: Full-time, Monday to Friday, with additional hours as required to meet business needs.
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role in Hong Kong with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 5,001-10,000 employees
Founded: 1866
Company Description:
- HSH is a luxury hospitality and real estate group that owns and operates twelve of the world’s finest hotel properties under The Peninsula brand.
- The company’s portfolio also includes strategic commercial properties, clubs and services, and tourism assets.
- HSH is committed to providing exceptional service and experiences to its guests and is known for its iconic properties and heritage.
Company Specialties:
- Hotels
- Clubs & Services
- and Commercial Properties
Company Website: www.hshgroup.com/en/careers
ASSUMPTION: HSH is a well-established company in the luxury hospitality industry, with a strong focus on providing exceptional service and experiences to its guests.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: Reports directly to the Managing Director
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands.
- Opportunity to work with and learn from experienced industry professionals.
- Possibility to gain international experience by working with teams across different regions.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 2 Ice House Street, Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant and dynamic business environment.
- The Central district is the city’s main business and commercial center, offering easy access to public transportation, shopping, and dining options.
- The office is located in a prestigious and convenient location, with numerous amenities nearby.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with additional hours as required to meet business needs.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on teamwork, collaboration, and results-driven performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and branding expertise
- Leadership and management skills
- Problem-solving and strategic thinking
- Communication and interpersonal skills
Application Tips:
- Highlight relevant marketing and branding experience, with a focus on luxury retail or premium consumer goods.
- Demonstrate strong leadership and management skills, with examples of successful team management and project execution.
- Showcase a deep understanding of the luxury industry and market trends.
ATS Keywords: Marketing, Branding, Luxury Retail, Digital Marketing, E-commerce, Leadership, Management, Strategy, Crisis Management, Public Relations, Team Management, Luxury Industry, Market Trends
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their expertise and fit for the role through their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The ideal candidate will have experience with industry-standard marketing and communication tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
- Attentive to detail and committed to quality
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to balance multiple priorities and meet tight deadlines?
- Do you have strong leadership and management skills, with experience guiding and supporting teams?
- Are you comfortable working with and managing external vendors and agencies?
ASSUMPTION: HSH values candidates who are passionate about luxury hospitality, committed to delivering exceptional service, and aligned with the company’s core values.
⚠️ Potential Challenges
- Managing a diverse and multicultural team with varying levels of experience and expertise.
- Balancing the needs and expectations of multiple stakeholders, including regional teams, vendors, and senior leadership.
- Adapting to a fast-paced and ever-changing business environment, with a focus on innovation and continuous improvement.
- Maintaining brand consistency and integrity across multiple regions and markets.
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and problem-solving skills to drive success in the role.
📈 Similar Roles Comparison
- This role is similar to a Director of Marketing or Brand Manager position in the luxury retail or hospitality industry, with a focus on driving brand awareness and growth.
- However, this role is unique in its focus on the luxury market and the need to balance regional and global marketing strategies.
- Career progression may include opportunities to take on additional responsibilities or move into senior leadership roles within the marketing department or the broader organization.
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique focus on the luxury market and global brand management sets it apart.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product or service.
- Conducting market research and analysis to identify trends and opportunities in the luxury market.
- Managing a team to create and implement a comprehensive brand guidelines document, ensuring consistency across all marketing channels and regions.
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the role, requiring strong leadership, communication, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing and communications strategy for the company?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company’s approach to crisis management and brand reputation?
ASSUMPTION: These questions demonstrate a candidate’s interest in the role, the company, and its broader marketing and communications strategy, while also providing insight into the company’s culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.hshgroup.com/PML/job/Hong-Kong-Director-of-Marketing/1063917966/
- Tailor your resume and cover letter to highlight your relevant marketing and branding experience, with a focus on luxury retail or premium consumer goods.
- Prepare examples of your past marketing campaigns, projects, or initiatives that demonstrate your strategic thinking, creativity, and leadership skills.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
