Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Hilton

🔹 Location: Chiang Rai, Thailand

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing strategies to increase revenues and market share
• Creating and implementing media/marketing plans across various channels
• Collaborating with internal and external partners to leverage resources and opportunities
• Overseeing the development and content strategy of hotel level websites
• Conducting market analysis and surveys to inform marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Develops strategic marketing plans and establishes annual marketing budgets

✅ Creates, manages, and implements media/marketing plans and programs

✅ Manages strategic direction on all marketing related areas, including social media, websites, digital and print advertising, email, and collateral

✅ Identifies outside agencies and develops agency strategy

✅ Liaises with internal corporate partners, including brand, destination, and ECG

✅ Oversees the strategy, budget, and development of visual assets and arranges photo and video shoots as needed

✅ Identifies partnership/sponsorship opportunities for joint outreach

✅ Conducts paid marketing surveys on current and new service levels and product concepts

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a management role

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to manage multiple projects and deadlines
• Fluency in English

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages
• Proficiency in marketing software and tools

ASSUMPTION: Candidates with experience in the hospitality industry may have an advantage in understanding the unique challenges and opportunities of this role.

💰 Compensation & Benefits

Salary Range: THB 250,000 - 350,000 per year (Based on industry standards for a Director of Marketing role in Thailand with 5-10 years of experience)

Benefits:

• Health insurance
• Retirement plan
• Discounted hotel stays
• Opportunities for career growth and development

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Hilton is one of the world's leading hospitality companies, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.

Company Size: Large (5,001-10,000 employees). Hilton offers a structured and hierarchical work environment with ample opportunities for career growth and development.

Founded: 1919. Hilton has a rich history and a strong brand reputation, providing applicants with a sense of stability and security.

Company Description:

• Hilton is committed to filling the earth with the light and warmth of hospitality
• Offers a wide range of brands to cater to different customer segments
• Provides exceptional guest experiences across its global brands

Company Specialties:

• Luxury and upscale full-service hotels and resorts
• Extended-stay suites
• Mid-priced hotels

Company Website: hilton.com

ASSUMPTION: Hilton's extensive global presence and diverse portfolio of brands provide applicants with numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid to Senior level. This role is suitable for experienced marketing professionals looking to take the next step in their careers.

Reporting Structure: The Director of Marketing reports directly to the Director of Sales & Marketing and works closely with various internal and external partners.

Work Arrangement: On-site, full-time. This role requires a physical presence at the hotel to effectively manage marketing efforts and collaborate with stakeholders.

Growth Opportunities:

• Progression to a more senior marketing role within Hilton or another hospitality company
• Expanding marketing skills and expertise through on-the-job training and professional development opportunities
• Gaining experience in a global hospitality company with a diverse portfolio of brands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within Hilton and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: Hotel property. The Director of Marketing will be based at the hotel property in Chiang Rai, Thailand.

Office Location(s): Hilton Chiang Rai Resort & Spa, 1 Moo 1, Tambon Wiang, Amphoe Mueang, Chiang Rai 57100, Thailand

Geographic Context:

• Chiang Rai is located in northern Thailand, near the borders of Laos and Myanmar
• The city is known for its cultural attractions, including ancient temples and hill tribe villages
• Chiang Rai has a tropical monsoon climate, with warm and humid weather year-round

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events. The work schedule may vary depending on the needs of the hotel and the marketing initiatives in progress.

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering exceptional guest experiences and driving revenue growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the Director of Sales & Marketing and other stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Budget management
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Hilton's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Be prepared to discuss your marketing philosophy and approach to strategy development
• Research Hilton's brands and marketing efforts to demonstrate your familiarity with the company
• Prepare questions to ask the interviewer about the role, the team, and Hilton's marketing initiatives

ATS Keywords: Marketing planning, marketing execution, budget management, social media, digital advertising, print advertising, content strategy, influencer strategy, market analysis, brand development, revenue management, partnership opportunities, visual asset development, email marketing, photography, video production

ASSUMPTION: Hilton's application process is structured and thorough, with a focus on assessing the candidate's marketing skills and cultural fit.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, marketing automation, social media management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytical tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Hilton's internal systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and responsive to changing market conditions and customer needs

Self-Assessment Questions:

• How do you embody Hilton's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Hilton's culture is focused on delivering exceptional guest experiences and driving revenue growth through effective marketing strategies and collaborative teamwork.

⚠️ Potential Challenges

• Managing a marketing budget and ensuring that spending aligns with Hilton's brand standards and marketing objectives
• Balancing the demands of multiple stakeholders, including internal partners and external agencies
• Adapting to the unique cultural and market dynamics of the Chiang Rai property and its customer base
• Keeping up with the latest marketing trends and technologies in the hospitality industry

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles in the hospitality industry, this role may have a greater emphasis on managing external partners and agencies
• Hilton's global presence and diverse portfolio of brands may offer more opportunities for career growth and development than smaller hospitality companies
• This role may require more experience in marketing strategy and planning than entry-level marketing roles

ASSUMPTION: Applicants should research similar roles in the hospitality industry to better understand the unique demands and opportunities of this position.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new hotel property in Chiang Rai
• Conducting a market analysis to identify new partnership and sponsorship opportunities for the hotel
• Managing a photo and video shoot to capture high-quality visual assets for the hotel's marketing materials

ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into the broader organization?
• How does Hilton support the professional development and growth of its marketing team members?
• What are the most significant marketing challenges facing the Chiang Rai property, and how can this role address them?
• How does Hilton measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
• What opportunities exist for collaboration with other Hilton properties and brands in the region?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and Hilton's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare questions to ask the interviewer about the role, the team, and Hilton's marketing initiatives
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.