Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Pavago

🔹 Location: Remote (Colombia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Colombia)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through Facebook groups and social media accounts
• Leading and motivating a team of 10+ members
• Excelling in copywriting and content creation
• Building and scaling marketing strategies to grow the business

ASSUMPTION: This role requires a strong background in organic marketing, particularly through Facebook groups, and proven leadership skills to drive team success.

📋 Key Responsibilities

✅ Organic Growth & Facebook Group Management: Grow and manage Facebook groups organically, with a successful track record in this area and expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+).

✅ Copywriting: Serve as the go-to expert in copywriting, with deep, hands-on experience in crafting effective and impactful content.

✅ Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize Facebook groups, increasing leads, improving engagement, and expanding into new industries.

✅ Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following.

✅ Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission.

✅ Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision.

✅ KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results.

✅ Team Leadership: Experienced in effectively leading and motivating teams to achieve success.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to manage clients and team members effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Proven experience (5-10 years) in organic marketing, Facebook group management, and team leadership.

Required Skills:

• Proven experience in growing and managing Facebook groups organically
• Expertise in copywriting and content creation
• Strong leadership and team management skills
• Excellent communication skills in English
• Familiarity with project management tools (e.g., Notion) and marketing automation tools (e.g., Go High Level)

Preferred Skills:

• Experience working with international businesses
• Fluency in Spanish
• Knowledge of additional marketing channels and strategies

ASSUMPTION: Candidates with a strong background in organic marketing and proven leadership skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and performance).

Benefits:

• Remote work with flexible hours
• Opportunity to work with an international team and client base
• Potential for career growth and advancement

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with 5-10 years of experience and the requirement for remote work with a global team.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Pavago specializes in connecting businesses with international talent to drive growth and innovation.

Company Size: Small (2-10 employees). This size allows for a more agile and entrepreneurial work environment, with opportunities for significant impact on the company's success.

Founded: Pavago was founded with the mission to help businesses harness the best of international expertise without breaking the bank.

Company Description:

• Pavago believes in a borderless future where businesses can access exceptional talent from around the world.
• The company offers affordable solutions for businesses looking to diversify their teams and scale operations.
• Pavago's global network spans across continents, ensuring they locate the perfect fit for each client's unique needs.

Company Specialties:

• International recruitment and staffing
• Global talent sourcing and vetting
• Affordable, borderless hiring solutions

Company Website: pavago.co

ASSUMPTION: Pavago's small size and global focus provide unique opportunities for growth and impact in this role.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers significant responsibility and the opportunity to drive the company's marketing efforts and growth.

Reporting Structure: The Director of Marketing will report directly to the company's leadership team and work closely with cross-functional teams to align marketing efforts with overall business objectives.

Work Arrangement: Remote (Colombia). This role requires a strong understanding of the local market and the ability to work effectively with remote teams across different time zones.

Growth Opportunities:

• As Pavago grows, there will be opportunities for the Director of Marketing to take on additional responsibilities and advance their career within the company.
• The role offers the chance to work with a diverse range of clients and industries, providing valuable experience and exposure.
• Pavago's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.

ASSUMPTION: The Director of Marketing will play a critical role in Pavago's growth and success, with ample opportunities for professional development and advancement.

🌍 Location & Work Environment

Office Type: Remote (Colombia). This role requires a strong understanding of the local market and the ability to work effectively with remote teams across different time zones.

Office Location(s): Colombia

Geographic Context:

• Colombia is known for its vibrant culture, diverse landscapes, and growing economy.
• The country offers a competitive business environment with a strong focus on innovation and entrepreneurship.
• Colombia's time zone (EST) allows for effective collaboration with teams and clients across North and South America.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones and client needs.

ASSUMPTION: The remote work arrangement and flexible scheduling provide a high degree of autonomy and work-life balance for the successful candidate.

💼 Interview & Application Insights

Typical Process:

• Initial phone call to discuss experience and suitability for the role
• Video interview to delve deeper into professional background and assess skills
• Practical assessment to showcase creative abilities through tasks relevant to the role
• Final interview with the client to ensure mutual alignment
• Background checks to verify references and past employment details

Key Assessment Areas:

• Organic marketing and Facebook group management skills
• Copywriting and content creation abilities
• Leadership and team management capabilities
• Communication skills and cultural fit

Application Tips:

• Highlight relevant experience in organic marketing and team leadership
• Tailor resume and cover letter to emphasize skills and accomplishments related to the role
• Prepare examples of successful Facebook group management and content creation projects
• Be ready to discuss your approach to growing and managing Facebook groups, as well as your strategies for driving engagement and leads

ATS Keywords: Organic Marketing, Facebook Group Management, Copywriting, Content Creation, Team Leadership, Client Communication, KPI Management, Marketing Strategy, Engagement Strategies, Data Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within Pavago's global team.

🛠️ Tools & Technologies

• Notion (project management)
• Go High Level (marketing automation)
• Facebook Business Manager
• Hootsuite or Buffer (social media management)
• Google Analytics (data analysis)

ASSUMPTION: The successful candidate will be comfortable learning and utilizing new tools as needed to optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Global thinking, local execution
• Affordability and accessibility
• Innovation and continuous improvement

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach growing and managing Facebook groups to drive engagement and leads?
• Can you provide an example of a successful content strategy you've implemented for a client?
• How do you motivate and lead a team to achieve success in a remote work environment?

ASSUMPTION: Candidates who align with Pavago's global focus, innovative spirit, and commitment to affordability will be most successful in this role.

⚠️ Potential Challenges

• Managing a remote team across different time zones and cultures
• Balancing client needs and team priorities
• Keeping up with the latest trends and best practices in organic marketing
• Adapting to Pavago's unique business model and global focus

ASSUMPTION: The successful candidate will be proactive, resourceful, and adaptable in addressing these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on organic growth through Facebook groups and social media accounts, with a secondary focus on content creation and team leadership.
• This role offers the opportunity to work with a diverse range of clients and industries, providing valuable experience and exposure.
• As a mid to senior-level role, the Director of Marketing will have significant responsibility and the chance to drive Pavago's marketing efforts and growth.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other marketing positions when evaluating their fit and career growth potential.

📝 Sample Projects

• Growing a local business's Facebook group from 500 to 5,000 members in six months through targeted content and engagement strategies
• Developing and implementing a content strategy for an international e-commerce client, resulting in a 30% increase in sales and a 50% increase in social media engagement
• Leading a team of five marketing professionals to manage and grow multiple Facebook groups for a diverse range of clients, achieving an average growth rate of 20% per month

ASSUMPTION: These sample projects demonstrate the successful candidate's ability to drive organic growth, create compelling content, and lead teams to achieve exceptional results.

❓ Key Questions to Ask During Interview

• How does Pavago support the growth and development of its marketing team members?
• What are the key priorities for the Director of Marketing in the first 90 days?
• How does Pavago measure the success of its marketing efforts, and how will my performance be evaluated?
• What opportunities exist for collaboration and knowledge-sharing with other teams within Pavago?
• How does Pavago approach working with international clients, and what cultural considerations should I be aware of?

ASSUMPTION: These questions will help the candidate better understand Pavago's work environment, expectations, and opportunities for growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in organic marketing, team leadership, and content creation
• Prepare examples of successful Facebook group management and content creation projects to showcase during the interview process
• Follow up with Pavago one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.