📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: The Social Hub
🔹 Location: NL-Hub
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing campaigns to redefine hospitality norms
- Building strong connections with communities through grassroots activations
- Managing the full marketing budget and ensuring measurable results
- Collaborating with regional teams, product leads, and the broader marketing family
ASSUMPTION: This role requires a strategic and creative mind with commercial instincts and a flair for storytelling. The ideal candidate will have proven experience leading regional or global marketing campaigns in Beauty, Luxury, Lifestyle, or Hospitality sectors.
📋 Key Responsibilities
✅ Lead the development of disruptive, end-to-end global marketing campaigns that redefine hospitality norms
✅ Use customer insights and trend data to shape category strategy and campaign direction alongside product and brand teams
✅ Launch new locations and amplify our presence through bold brand campaigns, unforgettable events, and meaningful local engagement
✅ Build strong connections with communities via grassroots marketing and tribe-building activations with influencers, students, creators, and locals
✅ Spearhead omnichannel media strategies that boost brand visibility and drive conversion across B2B and B2C channels
✅ Inspire and guide a high-performing team while fostering a collaborative, inclusive culture
✅ Own and manage the full marketing budget, ensuring efficient spend and measurable results
✅ Strengthen cross-functional collaboration and build streamlined processes to scale creative excellence globally
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the successful candidate's skills and experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven experience leading regional or global marketing campaigns in Beauty, Luxury, Lifestyle, or Hospitality sectors.
Required Skills:
- Expertise in grassroots and community-driven marketing approaches
- Strong strategic and creative thinking with commercial instincts
- Excellent communication and stakeholder management skills
- Proven ability to manage full marketing P&L and large-scale budgets
- Resilience, agility, and drive to thrive in a fast-paced, ever-evolving environment
Preferred Skills:
- Experience working in a startup or fast-growing environment
- Fluency in multiple languages
- Knowledge of the hospitality industry
ASSUMPTION: The required skills listed above are essential for the successful performance of the job. Preferred skills would be an asset but are not required for the role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Director of Marketing role in the hospitality sector in the Netherlands.
Benefits:
- Awesome discounts in all our properties in Europe for you and your friends and family
- The opportunity to work at a dynamic, multi-national company that challenges every convention and defines the future
- The chance to learn and grow in your role with the potential for future growth
- A wonderful workplace to call home, full of events, fun colleagues, and amazing salary/benefits stuff
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work may be considered for the right candidate.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits listed above are subject to change and may vary depending on the company's policies and the successful candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. The Social Hub is known for being the rule breakers in hospitality, offering a fun, creative, and inspiring environment where everyone can work, stay, learn, and play and be themselves.
Company Size: Medium-sized (201-500 employees). This size allows for a dynamic and innovative work environment while still providing the resources and stability of a larger organization.
Founded: The Social Hub was founded in [Year], with several new openings planned in the coming years.
Company Description:
- Known for being the rule breakers in hospitality, The Social Hub is a fun, creative, and inspiring environment where everyone can work, stay, learn, and play and be themselves.
- The Social Hub offers student accommodation, long and short stay options, gyms, talks, events, rooftop bars and eat & drink escapes, as well as community and coworking spaces.
- Located in The Netherlands, Germany, Austria, Italy, France, Spain, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but its plans are set for going global.
Company Specialties:
- Student accommodation
- Long and short stay options
- Gyms and fitness facilities
- Events and entertainment
- Community and coworking spaces
Company Website: thestudenthotel.com
ASSUMPTION: The information provided about The Social Hub is based on publicly available data and may not reflect the most recent or up-to-date information about the company.
📊 Role Analysis
Career Level: Mid to Senior level. This role offers the opportunity to grow and make a significant impact on the company's marketing strategy and global presence.
Reporting Structure: The Director of Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with regional teams, product leads, and the broader marketing family.
Work Arrangement: On-site, with the possibility of flexible hours and remote work for the right candidate.
Growth Opportunities:
- Potential for future growth within the marketing department or the company as a whole
- Chance to learn and grow in the role, with opportunities for professional development and career advancement
- Ability to make a significant impact on the company's marketing strategy and global presence
ASSUMPTION: The growth opportunities listed above are subject to change and may vary depending on the company's needs and the successful candidate's performance in the role.
🌍 Location & Work Environment
Office Type: The Social Hub's offices are designed to be fun, creative, and inspiring spaces where employees can work, learn, and play.
Office Location(s): The Social Hub has locations in the Netherlands, Germany, Austria, Italy, France, Spain, and the UK, with several new openings planned in the coming years.
Geographic Context:
- The Netherlands, where The Social Hub is headquartered, is known for its vibrant culture, high quality of life, and strong economy
- The company's other locations offer unique cultural experiences and opportunities for growth and development
Work Schedule: Full-time, with flexible hours and remote work possibilities for the right candidate.
ASSUMPTION: The work environment and schedule are subject to change and may vary depending on the company's policies and the successful candidate's employment status.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and creative problem-solving
- Communication and stakeholder management skills
- Budget management and financial acumen
- Leadership and team-building abilities
- Cultural fit and alignment with The Social Hub's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Research The Social Hub's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization
ATS Keywords: Marketing campaigns, grassroots marketing, community engagement, strategic thinking, creative leadership, budget management, stakeholder management, storytelling, team mentoring, agility, resilience, hospitality, global marketing, brand campaigns, event planning, local engagement, omnichannel media strategies, marketing P&L, measurable results, team building, cross-functional collaboration, streamlined processes, hybrid hospitality, student accommodation, coworking spaces, events, entertainment, community building
ASSUMPTION: The interview and application process may vary depending on the company's needs and the specific role being applied for. The ATS keywords listed above are intended to help applicants optimize their resumes and cover letters for The Social Hub's Applicant Tracking System (ATS).
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and may vary depending on the company's specific needs and the successful candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We challenge the status quo and constantly seek new and better ways of doing things
- Community: We foster a sense of belonging and connection among our team members, guests, and local communities
- Authenticity: We embrace our unique identities and encourage our team members to bring their authentic selves to work
- Fun: We believe that work should be enjoyable, and we strive to create a positive and engaging work environment
Work Style:
- Collaborative: We work together to achieve our goals and support each other's growth and development
- Agile: We adapt quickly to change and embrace new challenges and opportunities
- Creative: We encourage innovative thinking and experimentation in our approach to work
- Customer-focused: We prioritize the needs and preferences of our guests and community members in all our decision-making
Self-Assessment Questions:
- How do you align with The Social Hub's values, particularly in the context of this role?
- What examples can you provide of your ability to build and maintain strong relationships with diverse communities?
- How do you approach challenges and setbacks in a fast-paced, ever-evolving work environment?
ASSUMPTION: The self-assessment questions listed above are intended to help applicants evaluate their fit with The Social Hub's company culture and values. The answers to these questions should be tailored to the specific role and the company's mission and values.
⚠️ Potential Challenges
- The role may require frequent travel to oversee marketing campaigns and events in various locations
- The fast-paced and ever-evolving nature of the role may present challenges in maintaining work-life balance
- The successful candidate may need to manage a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- The role may involve working with tight deadlines and competing priorities, requiring excellent time management and organizational skills
ASSUMPTION: The potential challenges listed above are intended to help applicants evaluate their fit with the role and the company's work environment. The successful candidate should be able to demonstrate their ability to overcome these challenges and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global marketing campaigns and community engagement in the hospitality sector
- Industry-specific context: The hospitality industry is known for its competitive nature and the need for innovative marketing strategies to stand out
- Career path comparison: This role offers the opportunity to grow and make a significant impact on the company's marketing strategy and global presence, with potential for future growth within the marketing department or the company as a whole
ASSUMPTION: The comparison points listed above are intended to help applicants understand the unique aspects of this role and how it differs from related positions in the hospitality industry.
📝 Sample Projects
- Launching a new location through a bold brand campaign, unforgettable events, and meaningful local engagement
- Developing an omnichannel media strategy to boost brand visibility and drive conversion across B2B and B2C channels
- Building strong connections with communities through grassroots marketing and tribe-building activations with influencers, students, creators, and locals
ASSUMPTION: The sample projects listed above are intended to provide applicants with an understanding of the types of initiatives they may be involved in as the Director of Marketing at The Social Hub. The successful candidate should be able to demonstrate their ability to lead and execute similar projects with measurable results.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: The key questions to ask during the interview are intended to help applicants gain a deeper understanding of the role, the company's marketing strategy, and the team dynamics. The answers to these questions should provide insight into the company's priorities, expectations, and long-term goals for the successful candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Research The Social Hub's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
