Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Paper

🔹 Location: All North America - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion
• Leading execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media
• Partnering with SDRs and AEs to improve lead quality and outbound performance; managing email content and sequences in SalesLoft
• Collaborating with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks
• Ensuring marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs and managing one direct report (Senior Product Marketing Manager)

ASSUMPTION: This role requires a strategic mindset with a bias for action, as the ideal candidate will be comfortable leading, building, and doing in a fast-paced startup environment.

📋 Key Responsibilities

✅ Develop and own the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion

✅ Lead execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media

✅ Partner with SDRs and AEs to improve lead quality and outbound performance; manage email content and sequences in SalesLoft

✅ Collaborate with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks

✅ Ensure marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs and manage one direct report (Senior Product Marketing Manager)

✅ Own marketing funnel reporting in partnership with Sales

ASSUMPTION: The role involves a high degree of cross-functional collaboration, requiring strong communication and influencing skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of marketing experience, including 5 years in B2B EdTech marketing and/or enterprise marketing

Required Skills:

• Deep understanding of the K-12 landscape and district decision-making process
• Strategic thinker with a bias for action (comfortable leading, building, and doing)
• Strong verbal and written communicator able to influence cross-functional teams
• Proven ability to execute campaigns that deliver measurable pipeline and revenue impact
• Experience in fast-paced startup environments and comfort with ambiguity
• Attention to detail is critical for this role

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in Spanish, French, or Mandarin

ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and additional language skills could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $170,000 - $190,000 USD or $136,000 - $162,000 CAD per year, plus equity. The final offer amount is determined by multiple factors, including geographic location and candidate experience.

Benefits:

• Competitive salary
• Benefits
• Equity
• Retirement plan
• Monthly stipend to support the growth of your home office
• Unlimited access to tutoring and educational support for children of Paper employees

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is inclusive of the estimated industry standard for this role, experience level, and location. However, the final offer may vary based on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Paper operates in the EdTech industry, focusing on personalized academic support and tutoring services for K-12 students.

Company Size: Paper has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: 2014, with a mission to bridge the gap between what schools provide and what students need to succeed.

Company Description:

• Paper offers a comprehensive Educational Support System (ESS) with personalized academic support, including 24/7 tutoring, writing feedback, reading, math, and vocabulary practice, as well as college and career readiness resources.
• The company aims to extend the reach of every educator by partnering with K-12 districts to provide targeted, data-driven solutions that drive real results.
• Trusted by 500+ districts across 40 states, Paper is backed by investors such as IVP, Sapphire Ventures, Framework Capital, Reach Capital, and more.

Company Specialties:

• Educational support system
• Personalized learning
• Tutoring services
• E-learning and edtech solutions
• Student support and academic success

Company Website: paper.co

ASSUMPTION: Paper's focus on personalized academic support and its partnership with K-12 districts make it a unique player in the EdTech industry, offering applicants a chance to make a significant impact on student success.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to lead and make a significant impact in a fast-growing EdTech company.

Reporting Structure: The Director of Marketing will report directly to the Chief Revenue Officer and manage one direct report (Senior Product Marketing Manager).

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from any geography in the US or Canada.

Growth Opportunities:

• As a strategic leader, the Director of Marketing will have the opportunity to build and shape the marketing function for Paper's fastest-growing offerings, GROW high-impact tutoring and AI solutions.
• The role offers the chance to collaborate closely with Sales, Customer Success, and other teams, fostering cross-functional learning and growth.
• With Paper's rapid growth and expansion, there will be ample opportunities for career advancement within the company.

ASSUMPTION: The Director of Marketing role presents a unique opportunity for experienced marketing professionals to drive revenue growth and make a lasting impact on Paper's success.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the flexibility to work from any geography in the US or Canada.

Office Location(s): Montreal, Quebec, Canada (Headquarters) and Las Vegas, Nevada, USA (Additional Office)

Geographic Context:

• Paper's remote-friendly work environment allows employees to live and work from various locations across North America, promoting work-life balance and diversity.
• The company's headquarters in Montreal, Quebec, Canada, offers a vibrant, multicultural city with a strong focus on education and technology.
• Paper's additional office in Las Vegas, Nevada, USA, provides access to a growing tech hub with ample opportunities for professional development.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: Paper's remote-friendly work environment caters to a diverse range of employees, promoting flexibility, work-life balance, and inclusivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager (Chief Revenue Officer)
• Behavioral and situational interview with the hiring manager and/or other team members
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign execution and project management abilities
• Cross-functional collaboration and communication skills
• Understanding of the K-12 landscape and district decision-making process

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B EdTech or enterprise marketing.
• Demonstrate your understanding of Paper's mission and how your skills and experience align with the role's requirements.
• Prepare examples of successful marketing campaigns you've led, emphasizing your ability to drive measurable pipeline and revenue impact.

ATS Keywords: Marketing strategy, B2B marketing, K-12 education, campaign execution, sales collaboration, lead generation, data analysis, communication, project management, team leadership, startup experience, attention to detail

ASSUMPTION: Paper's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on their ability to drive revenue growth and make a lasting impact on the company's success.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation)
• Canva (Graphic Design)
• SalesLoft (Sales Engagement)
• Additional tools may be required based on the specific needs of the role

ASSUMPTION: The Director of Marketing will be expected to have proficiency in using marketing automation tools and be comfortable learning and implementing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We're passionate about our mission to help every learner thrive.
• Ownership: We take responsibility for our work and the outcomes we deliver.
• Velocity: We move fast and continuously learn and improve.
• Continuous Learning: We embrace a growth mindset and prioritize learning opportunities.

Work Style:

• Collaborative: We work closely with one another and across teams to achieve our goals.
• Adaptable: We thrive in a fast-paced, ever-changing environment and embrace ambiguity.
• Data-driven: We make decisions based on data and continuously track and measure our progress.

Self-Assessment Questions:

• Do you share Paper's passion for helping every learner thrive, and are you committed to driving our mission forward?
• Are you comfortable working in a fast-paced, startup-like environment, and do you thrive on ambiguity and change?
• Do you have a strong bias for action and a proven track record of executing campaigns that deliver measurable results?

ASSUMPTION: Paper's company culture values mission-driven individuals who are adaptable, data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The role requires a high degree of cross-functional collaboration, which may present challenges in coordinating efforts and aligning priorities with various teams.
• The fast-paced, startup-like environment may be demanding and require adaptability and resilience.
• The role involves managing a direct report, which may present challenges in delegation, mentoring, and performance management.
• The remote-friendly work environment may present challenges in maintaining work-life balance and fostering a strong company culture.

ASSUMPTION: While these challenges exist, Paper's mission-driven culture, commitment to continuous learning, and focus on employee growth and development help mitigate these potential obstacles.

📈 Similar Roles Comparison

• Compared to other marketing roles in EdTech, this position places a stronger emphasis on strategic thinking and campaign execution, with a focus on driving revenue growth and supporting renewals.
• Unlike many marketing roles, this position requires a deep understanding of the K-12 landscape and district decision-making processes, making it uniquely suited to experienced B2B EdTech marketing professionals.
• Career progression in this role may involve moving into a VP of Marketing or Chief Marketing Officer position, depending on the company's growth and expansion.

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive revenue growth and make a lasting impact on Paper's success, with ample opportunities for career advancement within the company.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for GROW high-impact tutoring and AI solutions, including events, regional dinners, sponsorships, press, thought leadership, and paid media campaigns
• Collaborating with Sales and Customer Success to build repeatable, scalable campaign playbooks that drive measurable pipeline and revenue impact
• Managing email content and sequences in SalesLoft to improve lead quality and outbound performance

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of the Director of Marketing role at Paper.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the marketing function for GROW high-impact tutoring and AI solutions, and how this role will help shape its future?
• How does Paper support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Paper measure the success of its marketing campaigns, and how will this role contribute to driving those metrics?
• What is the company's long-term vision for GROW high-impact tutoring and AI solutions, and how does this role fit into that strategy?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, marketing strategy, and commitment to employee growth and development, as well as the specific expectations and priorities for the Director of Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B EdTech or enterprise marketing.
• Prepare examples of successful marketing campaigns you've led, emphasizing your ability to drive measurable pipeline and revenue impact.
• Follow up with the hiring manager (Chief Revenue Officer) one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.