Director of Marketing

📌 Core Information 🔹 Job Title: Director of Marketing 🔹 Company: VP Racing Fuels Inc 🔹 Location: San Antonio, Texas, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading a dynamic marketing team to drive brand growth and optimize product positioning - Developing and executing strategic marketing initiatives aligned with organizational goals - Managing corporate objectives and overseeing advertising and promotional campaigns - Ensuring marketing strategies adapt to changing industry conditions - Collaborating with key stakeholders and fostering a high-performing team environment ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, innovative environment. 📋 Key Responsibilities ✅ Lead a team to develop and execute strategic marketing initiatives that drive brand growth and optimize product positioning ✅ Manage corporate objectives and oversee advertising and promotional campaigns ✅ Ensure marketing strategies align with changing industry conditions ✅ Collaborate with key stakeholders and foster a high-performing team environment ✅ Oversee budgeting, product research and development, competitive analysis, and maintain relationships with key stakeholders ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business Administration, or a related field Experience: - At least five (5) years of professional experience in marketing and/or sales Required Skills: - Strategic marketing planning and execution - Team leadership and management - Budgeting and financial management - Product research and development - Competitive analysis - Stakeholder management - Advertising and promotional campaigns - Collaboration and communication - Attention to detail and problem-solving skills - Logistics management in a fast-paced environment - Organizational skills and creativity Preferred Skills: - Experience in the motorsports or performance-driven industries - Familiarity with racing fuels or related products - Ability to travel and immerse in field and race environments ASSUMPTION: Candidates with experience in the motorsports industry or related fields may have a competitive advantage in this role. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Director of Marketing role in San Antonio, Texas) Benefits: - Health, dental, and vision insurance - Supplemental insurance options - Robust 401(k) plan with company match - Paid time off Working Hours: Full-time, typically 40 hours per week, with flexibility to work additional hours as needed to support event attendance and team needs ASSUMPTION: The provided salary range is an estimate based on industry standards for a Director of Marketing role in San Antonio, Texas, with consideration for the company's size and industry. 📌 Applicant Insights 🔍 Company Context Industry: VP Racing Fuels is a global leader in racing and performance fluids, powering champions in various motorsports and serving consumers through national retailers and independent operators. Company Size: 51-200 employees (mid-size) Founded: 1974 Company Description: - Known for high-quality racing and performance fuels, powering champions in motorsports - Offers a full line of consumer products, including automotive lubricants, additives, coolants, and accessories - Provides branding opportunities for independent operators in the convenience store, gas station, car wash, quick lube, and marina industries Company Specialties: - Racing fuels - Performance chemicals - Branded retail products - Automotive lubricants and additives Company Website: http://www.vpracingfuels.com ASSUMPTION: VP Racing Fuels' focus on motorsports and performance-driven industries offers unique opportunities for marketing professionals passionate about these fields. 📊 Role Analysis Career Level: Mid-level to senior, with potential for growth into executive roles Reporting Structure: Reports directly to the President Work Arrangement: On-site, with occasional travel to field and race environments Growth Opportunities: - Potential to advance to executive roles within the marketing department or the organization - Opportunities to gain exposure to various aspects of the business, including product development, sales, and operations - Chances to work with high-profile clients and partners in the motorsports industry ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success. 🌍 Location & Work Environment Office Type: Casual, down-to-earth work environment with a positive, team-oriented culture Office Location(s): - Corporate Headquarters: 10205 Oasis St, San Antonio, TX 78216, United States Geographic Context: - San Antonio, Texas, offers a diverse and growing economy, with a cost of living slightly below the national average - The city is home to various industries, including healthcare, government, and tourism, providing ample opportunities for networking and professional development Work Schedule: Full-time, with flexibility to work additional hours as needed to support event attendance and team needs ASSUMPTION: The casual work environment at VP Racing Fuels fosters a collaborative and innovative culture, encouraging employees to thrive both personally and professionally. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screening with the HR department 3. In-depth interviews with the hiring manager and team members 4. Final interview with the President Key Assessment Areas: - Strategic marketing planning and execution - Team leadership and management skills - Industry knowledge and passion for motorsports - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Showcase your passion for motorsports and understanding of the racing fuels industry - Prepare examples of successful marketing campaigns and their outcomes ATS Keywords: Strategic marketing, team leadership, budgeting, product research, competitive analysis, stakeholder management, advertising, promotional campaigns, collaboration, attention to detail, problem-solving, logistics management, fast-paced environment, organizational skills, creativity ASSUMPTION: The application process at VP Racing Fuels is designed to assess candidates' strategic marketing skills, leadership abilities, and cultural fit within the organization. 🛠️ Tools & Technologies - Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) - Social media management tools (e.g., Hootsuite, Buffer) - SEO and content marketing tools (e.g., Google Analytics, SEMrush, Ahrefs) - Graphic design tools (e.g., Adobe Creative Suite, Canva) - Project management tools (e.g., Asana, Trello, Microsoft Project) ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation - Precision - Speed - Collaboration - Passion Work Style: - Fast-paced and dynamic - Results-driven and accountable - Collaborative and team-oriented - Adaptable and open to change - Passionate about motorsports and performance-driven industries Self-Assessment Questions: 1. How do you stay innovative and adaptable in a fast-changing industry like motorsports? 2. Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal? 3. How do you balance the need for speed and precision in your work, and can you share an example of a time when you demonstrated both? ASSUMPTION: Candidates who align with VP Racing Fuels' company values and work style are more likely to succeed and thrive in the organization's culture. ⚠️ Potential Challenges - Balancing strategic planning with hands-on execution in a fast-paced environment - Managing a team with diverse skills and backgrounds, fostering collaboration and productivity - Adapting marketing strategies to keep pace with changing industry conditions and consumer preferences - Occasional travel to field and race environments, which may require working non-standard hours ASSUMPTION: These challenges can be overcome by a strong, adaptable leader with a strategic mindset and a passion for motorsports. 📈 Similar Roles Comparison - Marketing Manager: Focuses on tactical execution and day-to-day management of marketing campaigns, whereas the Director of Marketing role emphasizes strategic planning and leadership - Product Manager: Responsible for product development and lifecycle management, while the Director of Marketing role concentrates on brand growth and market reach - Sales Manager: Oversees sales teams and strategies, whereas the Director of Marketing role focuses on marketing initiatives and customer engagement ASSUMPTION: Understanding the differences between these roles can help candidates determine if the Director of Marketing position at VP Racing Fuels is the right fit for their career goals. 📝 Sample Projects 1. Developing and executing a comprehensive marketing strategy to launch a new racing fuel product line 2. Collaborating with the sales team to create targeted promotional campaigns for key accounts in the motorsports industry 3. Conducting market research and competitive analysis to identify growth opportunities and optimize product positioning ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Director of Marketing role at VP Racing Fuels. ❓ Key Questions to Ask During Interview 1. How does the company support the growth and development of its marketing team members? 2. Can you describe the team structure and dynamics within the marketing department? 3. How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important? 4. What opportunities exist for collaboration with other departments, such as sales, product development, or operations? 5. How does the company foster a culture of innovation and adaptability within the marketing department? ASSUMPTION: Asking these questions demonstrates a candidate's interest in understanding the role's nuances and the company's culture, increasing the likelihood of a successful fit. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3236488 - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of successful marketing campaigns and their outcomes - Research the motorsports industry and VP Racing Fuels' products to demonstrate your knowledge and enthusiasm - Follow up with the hiring manager or HR department within one week of submission to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.