📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Greenleaf Hospitality Group
🔹 Location: Kalamazoo, Michigan, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding and managing the marketing department's day-to-day operations
- Translating strategic direction into actionable, high-impact marketing efforts
- Leading, mentoring, and developing a high-performing, multi-functional marketing team
- Driving continuous improvement and innovation in marketing channels, content, and customer engagement
- Overseeing and managing department budgets, expenses, and vendor contracts
ASSUMPTION: This role requires a strong operational focus, team-centric leadership, and a mix of creativity and analytical rigor.
📋 Key Responsibilities
✅ Lead, mentor, and develop a high-performing, multi-functional marketing team
✅ Facilitate regular team meetings, 1:1s, and collaborative planning sessions
✅ Foster a culture of creativity, curiosity, and accountability
✅ Support career growth and learning opportunities for team members
✅ Direct the implementation of marketing campaigns, programs, and content
✅ Manage timelines, deliverables, and marketing calendars across departments
✅ Allocate resources effectively to support shifting priorities and business needs
✅ Serve as the point of coordination for internal cross-functional marketing efforts
✅ Provide high-level strategic thinking and futuristic planning
✅ Drive continuous improvement and innovation in marketing channels, content, and customer engagement
✅ Stay ahead of market trends, emerging technologies, and shifts in consumer behavior
✅ Conduct or commission research on customer needs, motivations, and expectations
✅ Identify new opportunities to reach and engage key audiences in creative ways
✅ Track, measure, and report on campaign performance, KPIs, and team metrics
✅ Deliver actionable insights and performance summaries to the VP of Marketing and senior leadership
✅ Identify opportunities to optimize campaigns, improve processes, and increase ROI
✅ Ensure regular recaps and learnings are shared across the team and organization
✅ Oversee and manage department budgets, expenses, and vendor contracts
✅ Support the VP of Marketing in long-range budget planning and investment decisions
✅ Evaluate marketing tools and platforms to maximize team efficiency
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, or a related field.
Experience: 10+ years of marketing experience, including 3-5 years in an operational or senior management role and 5+ years leading a team.
Required Skills:
- Proven track record of leading high-performing teams and executing complex campaigns
- Strong analytical skills, with experience reporting and interpreting performance data
- Demonstrated ability to stay ahead of consumer trends and apply insights to strategy
- Excellent organizational, project management, and communication skills
- Business-minded, metrics-driven, and comfortable working in a dynamic environment
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not explicitly required, it may be beneficial for this role in the hospitality sector.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 10+ years of experience in the hospitality industry in Kalamazoo, MI)
Benefits:
- Annual bonus opportunity
- Accrued PTO starts immediately and is available as soon as a minimum of 2 hours is accrued
- 401K with 100% match up to 3% and 50% match up for the next 2%
- Medical/Dental/Vision/Disability/Life Insurance
- Robust Employee Assistance Program providing a wide range of services including up to 7 free counseling sessions per year
- Health and wellness reimbursement up to $600 annually for items like massages, gym memberships, running shoes, etc.
- 10% discount on GHG outlets
- (1) shift meal provided per day
- Discounted hotel rates at Choice Hotels worldwide
- Monthly cell phone stipends
- Annual leadership classes and trainings
- Parental Leave Program
- Flexible work schedule
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 501-1,000 employees
Founded: 1985 (Based on LinkedIn data)
Company Description:
- Greenleaf Hospitality Group is a locally owned Kalamazoo company that owns and operates three locations: Radisson Plaza Hotel & Suites, Wings Event Center, and Wings West.
- The company also owns and operates various outlets within these locations, including dining, retail, and entertainment options.
- Greenleaf Hospitality Group is committed to providing world-class hospitality experiences and fostering a positive work environment.
Company Specialties:
- Hotels
- Restaurants
- Retail
- Hockey Entertainment
Company Website: http://www.joingreenleaf.com
ASSUMPTION: Greenleaf Hospitality Group's diverse portfolio of hospitality offerings provides unique marketing challenges and opportunities for the Director of Marketing role.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the VP of Marketing and oversees the marketing team
Work Arrangement: On-site, with potential for hybrid or remote work for specific team members
Growth Opportunities:
- Potential to advance to a VP of Marketing role as the company grows
- Opportunities to expand skills and experience across various hospitality sectors
- Chance to mentor and develop junior marketing team members
ASSUMPTION: This role offers significant growth potential within the company and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations across Kalamazoo
Office Location(s): 100 West Michigan Ave., Kalamazoo, Michigan 49007, US; 3600 Vanrick Dr, Kalamazoo, Michigan 49001, US; 5076 Sports Dr, Kalamazoo, Michigan 49009, US
Geographic Context:
- Kalamazoo is a mid-sized city in southwest Michigan, with a population of approximately 76,000
- The city is home to several universities and offers a mix of urban and suburban living
- Kalamazoo has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with flexibility for project needs and potential for overtime during peak periods
ASSUMPTION: The Director of Marketing role may require occasional weekend or evening work to support events and marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager (VP of Marketing)
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and innovation
- Leadership and team management skills
- Analytical and problem-solving abilities
- Adaptability and cultural fit within the company
Application Tips:
- Highlight your experience leading high-performing teams and executing complex campaigns
- Tailor your resume and cover letter to emphasize your relevant marketing skills and experience
- Prepare examples of your strategic thinking, innovation, and data-driven decision-making
- Research Greenleaf Hospitality Group's unique offerings and marketing challenges to demonstrate your understanding of the role
ATS Keywords: Marketing strategy, team leadership, campaign execution, market intelligence, consumer trends, data analysis, budget management, vendor contracts, marketing tools, hospitality industry
ASSUMPTION: Greenleaf Hospitality Group's interview process is designed to assess your marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Creative and strategic in approach
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading and mentoring a diverse, multi-functional marketing team?
- Do you have a proven track record of driving innovation and continuous improvement in marketing strategies?
- Are you skilled in managing and optimizing marketing budgets and vendor contracts?
ASSUMPTION: Greenleaf Hospitality Group values candidates who align with their core values and can thrive in their collaborative, innovative work environment.
⚠️ Potential Challenges
- Managing a diverse, multi-functional marketing team with varying skill levels and experience
- Balancing strategic planning with day-to-day operational tasks
- Adapting to the unique marketing needs and challenges of multiple hospitality offerings
- Working in a fast-paced, dynamic environment with shifting priorities and business needs
ASSUMPTION: The Director of Marketing role presents both strategic and tactical challenges, requiring a well-rounded marketing professional with strong leadership and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing director roles, this position requires experience in the hospitality industry and a strong understanding of its unique marketing challenges and opportunities
- Greenleaf Hospitality Group's diverse portfolio of hospitality offerings provides unique marketing challenges and opportunities compared to more focused hospitality companies
- This role offers significant growth potential within the company and the broader hospitality industry, with opportunities to advance to a VP of Marketing role and expand skills and experience across various hospitality sectors
ASSUMPTION: The Director of Marketing role at Greenleaf Hospitality Group is unique in its industry-specific requirements and diverse portfolio of hospitality offerings, presenting both challenges and opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new hotel opening, including branding, launch events, and grand opening promotions
- Conducting market research and customer segmentation analysis to inform targeted marketing campaigns and improve customer engagement
- Managing and optimizing marketing budgets and vendor contracts to maximize ROI and support shifting business needs
ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Director of Marketing role at Greenleaf Hospitality Group.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy and business objectives of Greenleaf Hospitality Group?
- What are the most significant marketing challenges and opportunities facing the company in the next 1-3 years?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and continuous improvement in marketing strategies?
- How does the company measure and optimize the performance of its marketing campaigns and initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its marketing strategies, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your strategic thinking, innovation, and data-driven decision-making
- Research Greenleaf Hospitality Group's unique offerings and marketing challenges to demonstrate your understanding of the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
