Director of Marketing
Calo
Full-time
On-site
Riyadh, Ar RiyΔαΈ, Saudi Arabia
π Digital Marketing
π Core Information
- Job Title: Director of Marketing
- Company: Calo
- Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
- Job Type: On-site
- Category: Marketing
- Date Posted: May 26, 2025
π Job Overview
Key aspects of this role include:
- Brand Evolution: Scaling and evolving Calo's brand presence in Saudi Arabia, refining the local brand voice, and driving consistency across all touchpoints.
- Strategic Leadership: Owning the local marketing strategy and execution, managing a marketing budget, and executing full-funnel campaigns to grow awareness, acquire customers, and improve retention/LTV.
- Community Engagement: Acting as the cultural custodian of the brand in Saudi Arabia, expanding offline presence, and fostering relationships with local influencers and tastemakers.
- Team Leadership: Mentoring and empowering a team of Saudi marketers, building a team structure that balances creative, strategic, and executional excellence, and serving as the key connector between the Saudi marketing team and leadership.
ASSUMPTION: This role requires a strategic and culturally attuned marketing leader who can balance both creative and analytical aspects of the job, with a strong focus on driving growth and market expansion in the Saudi market.
π Key Responsibilities
- Brand Evolution:
- Scale and evolve Calo's brand presence in Saudi Arabia.
- Refine the local brand voice to resonate deeply with Saudi customers.
- Lead storytelling efforts that connect the product, mission, and customer lifestyle into a compelling narrative.
- Drive consistency and excellence across all touchpoints, both digital and offline.
- Marketing Strategy & Execution:
- Lead the go-to-market strategy across all marketing functions.
- Manage and optimize a local marketing budget to maximize ROI across both growth and brand campaigns.
- Execute full-funnel campaigns that grow awareness, acquire customers, and improve retention/LTV.
- Develop and launch marketing initiatives that span traditional and non-traditional channels.
- Community & Cultural Relevance:
- Act as the cultural custodian of the brand in Saudi Arabia, identifying the right influencers, ambassadors, and moments that matter.
- Expand Calo's offline presence through events, partnerships, and physical activations that bring the brand to life.
- Foster relationships with content creators, health advocates, and local tastemakers to build advocacy and social buzz.
- Create marketing that moves people emotionally, culturally, and behaviorally.
- Team Leadership:
- Mentor and empower a team of Saudi marketers with strategic guidance and hands-on support.
- Build a team structure that balances creative, strategic, and executional excellence.
- Serve as the key connector between the Saudi marketing team and leadership.
- Partner cross-functionally with Product, Engineering, Operations, and Growth teams to align local marketing with company-wide priorities.
ASSUMPTION: This role requires a hands-on leader who is comfortable giving strategic direction as well as reviewing copy or creative, with a deep respect for local culture and a passion for community building.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 8+ years of experience in marketing, brand building, or growth strategy, with a strong focus on managing diverse, cross-functional teams in the Saudi market.
- Required Skills:
- Proven success in scaling D2C start-ups and driving growth and market expansion.
- Track record of owning full marketing P&L and meeting aggressive acquisition and brand KPIs.
- Deep understanding of Saudi market dynamics and consumer behavior.
- Expertise in brand strategy, paid media, influencer marketing, content development, and lifecycle growth.
- Strong analytical skills with the ability to track, measure, and optimize CAC, retention, brand lift, and LTV.
- Ability to craft messaging that's culturally fluent, emotionally resonant, and commercially effective.
π° Compensation & Benefits
- Salary Range: SAR 35,000 - 50,000 per month (industry standard based on role, experience level, and location)
- Benefits:
- Health insurance
- Retirement plan
- Generous meal and snack allowance
- Employee discounts on Calo products and services
- Flexible working hours and remote work options
- Working Hours: Full-time (40 hours per week), with flexibility for the right candidate.
ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role in Saudi Arabia, with consideration for the candidate's experience level and the company's size and stage.
π Applicant Insights
π Company Context
- Industry: Food & Beverage, Technology
- Company Size: 1,001-5,000 employees
- Founded: 2019
- Company Description: Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, Calo has since expanded to 6 countries, delivered millions of meals to customers, and launched its own Grab & Go Cafe concepts.
- Company Specialties: Meal planning, nutrition, wellness, food technology, and personalized nutrition.
π Role Analysis
- Career Level: Senior management/executive level
- Reporting Structure: Reports directly to the CEO or a senior marketing leader.
- Work Arrangement: On-site, with potential flexibility for the right candidate.
- Growth Opportunities: This role offers the opportunity to shape and grow Calo's marketing presence in Saudi Arabia, with potential for regional or global expansion as the company continues to scale.
π Location & Work Environment
- Office Type: Modern, collaborative office space in Riyadh, Saudi Arabia.
- Office Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
- Geographic Context: Riyadh is the capital and largest city of Saudi Arabia, with a diverse and growing population. It offers a mix of traditional and modern experiences, with a vibrant food and cultural scene.
- Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate.
πΌ Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral and skills-based interviews
4. Final round with senior leadership or the CEO
- Key Assessment Areas:
- Strategic thinking and problem-solving
- Cultural understanding and fluency in Arabic and English
- Leadership and team management skills
- Marketing expertise and creativity
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the Saudi market and Calo's brand and products.
3. Prepare examples of your past marketing campaigns and their outcomes.
4. Be ready to discuss your vision for Calo's marketing strategy in Saudi Arabia.
- ATS Keywords: Marketing strategy, brand evolution, Saudi market, team leadership, growth expansion, marketing execution, cultural relevance, full-funnel campaigns, community engagement.
π οΈ Tools & Technologies
- Marketing Tools: Google Analytics, Facebook Ads Manager, LinkedIn Ads, Hootsuite, Canva, etc.
- Project Management: Asana, Trello, or similar tools.
- Design & Creativity: Adobe Creative Suite, Sketch, Figma, or similar tools.
- Data Analysis: Google Analytics, Excel, SQL, or similar tools.
π Cultural Fit Considerations
- Company Values: Building a world where healthy is easy, innovation, collaboration, and customer-centricity.
- Work Style: Calo values a dynamic, fast-paced, and collaborative work environment. Employees are expected to be proactive, adaptable, and comfortable working in a startup-like setting.
- Self-Assessment Questions:
1. How do you ensure that marketing campaigns resonate with Saudi customers while maintaining a global brand identity?
2. Describe your experience working with local influencers and content creators to build brand advocacy and social buzz.
3. How do you balance strategic, creative, and executional aspects of marketing to drive growth and market expansion?
β οΈ Potential Challenges
- Market Dynamics: The Saudi market is diverse and dynamic, with varying consumer preferences and behaviors across regions. Understanding and adapting to these nuances is crucial for successful marketing campaigns.
- Regulatory Environment: Marketing in Saudi Arabia requires a deep understanding of local regulations and cultural sensitivities. Staying up-to-date with these aspects can be challenging.
- Competitive Landscape: Calo operates in a competitive market with established and emerging players. Standing out and maintaining market share requires continuous innovation and adaptation.
- Work-Life Balance: The fast-paced nature of the role may require occasional overtime or flexibility in working hours to meet project deadlines.
π Similar Roles Comparison
- Role Differentiation: Unlike traditional marketing roles, this position requires a strong focus on the Saudi market and a deep understanding of local consumer behavior. It also emphasizes community engagement and cultural relevance, setting it apart from similar roles in other regions.
- Industry-Specific Context: The food and beverage industry in Saudi Arabia is characterized by intense competition, rapid innovation, and a strong emphasis on health and wellness. This role requires a deep understanding of these industry dynamics.
- Career Path Comparison: This role offers a unique opportunity to shape and grow Calo's marketing presence in Saudi Arabia, with potential for regional or global expansion as the company continues to scale. This growth trajectory sets it apart from more traditional marketing roles.
π Sample Projects
- Project 1: Developing and executing a marketing campaign to launch Calo's Grab & Go Cafe concept in Riyadh, targeting young professionals and busy families.
- Project 2: Collaborating with local influencers and content creators to create engaging content that showcases Calo's unique value proposition and drives brand awareness.
- Project 3: Conducting market research to identify new opportunities for Calo's meal plans and products, and developing targeted marketing campaigns to capture these segments.
π‘ Key Questions to Ask During Interview
1. How does Calo measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
2. Can you describe the team structure and dynamics of the Saudi marketing team, and how this role fits into the broader organizational structure?
3. How does Calo approach working with local influencers and content creators, and what are the expectations for this role in terms of building and maintaining these relationships?
4. What are the most significant challenges facing Calo's marketing efforts in Saudi Arabia, and how has the company addressed them in the past?
5. How does Calo support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement within the company?
π Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://calo.applytojob.com/apply/UwrgudYj8N/Director-Of-Marketing).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare examples of your past marketing campaigns and their outcomes.
4. Be ready to discuss your vision for Calo's marketing strategy in Saudi Arabia.
5. Follow up with Calo after submitting your application to express your interest and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Director of Marketing
- Company: Calo
- Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
- Job Type: On-site
- Category: Marketing
- Date Posted: May 26, 2025
π Job Overview
Key aspects of this role include:
- Brand Evolution: Scaling and evolving Calo's brand presence in Saudi Arabia, refining the local brand voice, and driving consistency across all touchpoints.
- Strategic Leadership: Owning the local marketing strategy and execution, managing a marketing budget, and executing full-funnel campaigns to grow awareness, acquire customers, and improve retention/LTV.
- Community Engagement: Acting as the cultural custodian of the brand in Saudi Arabia, expanding offline presence, and fostering relationships with local influencers and tastemakers.
- Team Leadership: Mentoring and empowering a team of Saudi marketers, building a team structure that balances creative, strategic, and executional excellence, and serving as the key connector between the Saudi marketing team and leadership.
ASSUMPTION: This role requires a strategic and culturally attuned marketing leader who can balance both creative and analytical aspects of the job, with a strong focus on driving growth and market expansion in the Saudi market.
π Key Responsibilities
- Brand Evolution:
- Scale and evolve Calo's brand presence in Saudi Arabia.
- Refine the local brand voice to resonate deeply with Saudi customers.
- Lead storytelling efforts that connect the product, mission, and customer lifestyle into a compelling narrative.
- Drive consistency and excellence across all touchpoints, both digital and offline.
- Marketing Strategy & Execution:
- Lead the go-to-market strategy across all marketing functions.
- Manage and optimize a local marketing budget to maximize ROI across both growth and brand campaigns.
- Execute full-funnel campaigns that grow awareness, acquire customers, and improve retention/LTV.
- Develop and launch marketing initiatives that span traditional and non-traditional channels.
- Community & Cultural Relevance:
- Act as the cultural custodian of the brand in Saudi Arabia, identifying the right influencers, ambassadors, and moments that matter.
- Expand Calo's offline presence through events, partnerships, and physical activations that bring the brand to life.
- Foster relationships with content creators, health advocates, and local tastemakers to build advocacy and social buzz.
- Create marketing that moves people emotionally, culturally, and behaviorally.
- Team Leadership:
- Mentor and empower a team of Saudi marketers with strategic guidance and hands-on support.
- Build a team structure that balances creative, strategic, and executional excellence.
- Serve as the key connector between the Saudi marketing team and leadership.
- Partner cross-functionally with Product, Engineering, Operations, and Growth teams to align local marketing with company-wide priorities.
ASSUMPTION: This role requires a hands-on leader who is comfortable giving strategic direction as well as reviewing copy or creative, with a deep respect for local culture and a passion for community building.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 8+ years of experience in marketing, brand building, or growth strategy, with a strong focus on managing diverse, cross-functional teams in the Saudi market.
- Required Skills:
- Proven success in scaling D2C start-ups and driving growth and market expansion.
- Track record of owning full marketing P&L and meeting aggressive acquisition and brand KPIs.
- Deep understanding of Saudi market dynamics and consumer behavior.
- Expertise in brand strategy, paid media, influencer marketing, content development, and lifecycle growth.
- Strong analytical skills with the ability to track, measure, and optimize CAC, retention, brand lift, and LTV.
- Ability to craft messaging that's culturally fluent, emotionally resonant, and commercially effective.
π° Compensation & Benefits
- Salary Range: SAR 35,000 - 50,000 per month (industry standard based on role, experience level, and location)
- Benefits:
- Health insurance
- Retirement plan
- Generous meal and snack allowance
- Employee discounts on Calo products and services
- Flexible working hours and remote work options
- Working Hours: Full-time (40 hours per week), with flexibility for the right candidate.
ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role in Saudi Arabia, with consideration for the candidate's experience level and the company's size and stage.
π Applicant Insights
π Company Context
- Industry: Food & Beverage, Technology
- Company Size: 1,001-5,000 employees
- Founded: 2019
- Company Description: Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, Calo has since expanded to 6 countries, delivered millions of meals to customers, and launched its own Grab & Go Cafe concepts.
- Company Specialties: Meal planning, nutrition, wellness, food technology, and personalized nutrition.
π Role Analysis
- Career Level: Senior management/executive level
- Reporting Structure: Reports directly to the CEO or a senior marketing leader.
- Work Arrangement: On-site, with potential flexibility for the right candidate.
- Growth Opportunities: This role offers the opportunity to shape and grow Calo's marketing presence in Saudi Arabia, with potential for regional or global expansion as the company continues to scale.
π Location & Work Environment
- Office Type: Modern, collaborative office space in Riyadh, Saudi Arabia.
- Office Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
- Geographic Context: Riyadh is the capital and largest city of Saudi Arabia, with a diverse and growing population. It offers a mix of traditional and modern experiences, with a vibrant food and cultural scene.
- Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate.
πΌ Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral and skills-based interviews
4. Final round with senior leadership or the CEO
- Key Assessment Areas:
- Strategic thinking and problem-solving
- Cultural understanding and fluency in Arabic and English
- Leadership and team management skills
- Marketing expertise and creativity
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the Saudi market and Calo's brand and products.
3. Prepare examples of your past marketing campaigns and their outcomes.
4. Be ready to discuss your vision for Calo's marketing strategy in Saudi Arabia.
- ATS Keywords: Marketing strategy, brand evolution, Saudi market, team leadership, growth expansion, marketing execution, cultural relevance, full-funnel campaigns, community engagement.
π οΈ Tools & Technologies
- Marketing Tools: Google Analytics, Facebook Ads Manager, LinkedIn Ads, Hootsuite, Canva, etc.
- Project Management: Asana, Trello, or similar tools.
- Design & Creativity: Adobe Creative Suite, Sketch, Figma, or similar tools.
- Data Analysis: Google Analytics, Excel, SQL, or similar tools.
π Cultural Fit Considerations
- Company Values: Building a world where healthy is easy, innovation, collaboration, and customer-centricity.
- Work Style: Calo values a dynamic, fast-paced, and collaborative work environment. Employees are expected to be proactive, adaptable, and comfortable working in a startup-like setting.
- Self-Assessment Questions:
1. How do you ensure that marketing campaigns resonate with Saudi customers while maintaining a global brand identity?
2. Describe your experience working with local influencers and content creators to build brand advocacy and social buzz.
3. How do you balance strategic, creative, and executional aspects of marketing to drive growth and market expansion?
β οΈ Potential Challenges
- Market Dynamics: The Saudi market is diverse and dynamic, with varying consumer preferences and behaviors across regions. Understanding and adapting to these nuances is crucial for successful marketing campaigns.
- Regulatory Environment: Marketing in Saudi Arabia requires a deep understanding of local regulations and cultural sensitivities. Staying up-to-date with these aspects can be challenging.
- Competitive Landscape: Calo operates in a competitive market with established and emerging players. Standing out and maintaining market share requires continuous innovation and adaptation.
- Work-Life Balance: The fast-paced nature of the role may require occasional overtime or flexibility in working hours to meet project deadlines.
π Similar Roles Comparison
- Role Differentiation: Unlike traditional marketing roles, this position requires a strong focus on the Saudi market and a deep understanding of local consumer behavior. It also emphasizes community engagement and cultural relevance, setting it apart from similar roles in other regions.
- Industry-Specific Context: The food and beverage industry in Saudi Arabia is characterized by intense competition, rapid innovation, and a strong emphasis on health and wellness. This role requires a deep understanding of these industry dynamics.
- Career Path Comparison: This role offers a unique opportunity to shape and grow Calo's marketing presence in Saudi Arabia, with potential for regional or global expansion as the company continues to scale. This growth trajectory sets it apart from more traditional marketing roles.
π Sample Projects
- Project 1: Developing and executing a marketing campaign to launch Calo's Grab & Go Cafe concept in Riyadh, targeting young professionals and busy families.
- Project 2: Collaborating with local influencers and content creators to create engaging content that showcases Calo's unique value proposition and drives brand awareness.
- Project 3: Conducting market research to identify new opportunities for Calo's meal plans and products, and developing targeted marketing campaigns to capture these segments.
π‘ Key Questions to Ask During Interview
1. How does Calo measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
2. Can you describe the team structure and dynamics of the Saudi marketing team, and how this role fits into the broader organizational structure?
3. How does Calo approach working with local influencers and content creators, and what are the expectations for this role in terms of building and maintaining these relationships?
4. What are the most significant challenges facing Calo's marketing efforts in Saudi Arabia, and how has the company addressed them in the past?
5. How does Calo support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement within the company?
π Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://calo.applytojob.com/apply/UwrgudYj8N/Director-Of-Marketing).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare examples of your past marketing campaigns and their outcomes.
4. Be ready to discuss your vision for Calo's marketing strategy in Saudi Arabia.
5. Follow up with Calo after submitting your application to express your interest and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.