Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: P1 Dental Partners

🔹 Location: Chicago, IL & Indianapolis, IN

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to enhance brand awareness and patient engagement
• Analyzing campaign performance and providing valuable insights to practices and the ELT
• Collaborating with cross-functional teams to drive enterprise growth
• Managing vendor/agency relationships to ensure consistent strategy and execution
• Conducting competitive analysis and market research to stay at the forefront of industry trends

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. The ideal candidate will have experience in marketing, preferably within the dental industry.

📋 Key Responsibilities

✅ Develop and champion a universal marketing playbook for daily/weekly deployment across ALL P1 practices

✅ Craft and implement marketing strategies that enhance local brand awareness and ensure a steady influx of new patients

✅ Monitor geotargeting for specific campaigns and promotions while effectively managing advertising budgets

✅ Actively collaborate with cross-functional leadership to address marketing needs, driving robust enterprise growth

✅ Manage and oversee vendor/agency relationships, ensuring a consistent strategy and execution that aligns with our vision

✅ Analyze the ROI of campaigns, providing valuable insights to practices and the ELT

✅ Conduct competitive analysis and market research to stay at the forefront of industry trends

✅ Present quarterly campaign metrics and projections to the Board of Directors

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate will have a proven track record in marketing and be comfortable working in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a relevant field

Experience: A minimum of 5 years of proven marketing experience, with knowledge of the dental industry being a significant asset

Required Skills:

• Strategic planning
• Content oversight
• Budget management
• Graphic design skills (preferred)
• Exceptional communication, analytical thinking, and problem-solving abilities
• Ability to thrive in a fast-paced environment and travel for meetings and customer interactions

Preferred Skills:

• Experience in the dental industry
• Leadership experience

ASSUMPTION: Given the nature of the role, candidates should have a strong background in marketing, with a focus on strategic planning and campaign analysis. Experience in the dental industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing with 5-10 years of experience in the healthcare industry)

Benefits:

• Competitive salary and performance-based incentives
• Comprehensive medical, vision, and dental discount plan
• 401k with employer contribution, once eligibility requirements met
• Generous Paid Time Off (PTO) and holiday pay
• Company-paid life insurance and additional voluntary benefits

Working Hours: Full-time, with occasional travel for meetings and customer interactions (expected travel approximately 15%)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically dental management

Company Size: 501-1,000 employees, which means the company is large enough to offer opportunities for growth and collaboration but small enough for individual impact

Founded: 2020, with a focus on establishing a model that differentiates from the status quo in the dental industry

Company Description:

• P1 Dental Partners is a Dental Partnership Organization (DPO) comprised of an elite affiliated group of successful dental practices
• The company is committed to establishing a model that differentiates from the status quo in the dental industry
• P1 Dental Partners understands the dental industry landscape is dramatically changing and wants to lead into the next decade of the profession, not be led

Company Specialties:

• Dentistry

Company Website: https://p1dentalpartners.com/

ASSUMPTION: P1 Dental Partners is a growing company in the dental management industry, with a focus on establishing a unique model for dental practices. The company offers opportunities for growth and collaboration, with a commitment to driving innovation in the dental industry.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for leadership responsibilities in the future

Reporting Structure: Reports directly to the Chief Operations Officer and works closely with the entire Executive Leadership Team (ELT)

Work Arrangement: Full-time, with occasional travel for meetings and customer interactions (expected travel approximately 15%)

Growth Opportunities:

• Potential to lead a team in the future as the company grows
• Opportunities for professional development and career advancement within the company

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and leadership responsibilities. The ideal candidate will be eager to take on new challenges and contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid, with regular on-site visits to P1 Dental Partners' locations and in-person home office meetings

Office Location(s): Chicago, IL & Indianapolis, IN

Geographic Context:

• Chicago, IL: A large city with a diverse population and a thriving healthcare industry
• Indianapolis, IN: The state capital with a growing healthcare sector and a lower cost of living compared to Chicago

Work Schedule: Full-time, with occasional travel for meetings and customer interactions

ASSUMPTION: The hybrid work arrangement allows for regular on-site visits to deeply immerse in the company's patient-centric ethos while also providing flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Marketing strategy, campaign development, analytical skills, data-driven decision-making, communication, presentation, cultural fit, dental industry, healthcare

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing strategy, analytical skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide examples of successful marketing campaigns they've led or contributed to.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, graphic design tools, and data analysis tools. Familiarity with industry-specific tools and technologies is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: P1 Dental Partners is deeply committed to providing outstanding support to dental practices nationwide to ensure they can deliver the highest level of patient care
• Innovation: The company is dedicated to establishing a model that differentiates from the status quo in the dental industry
• Collaboration: P1 Dental Partners understands the importance of working together to drive enterprise growth and improve patient outcomes

Work Style:

• Dynamic: The company operates in a fast-paced environment, with a focus on driving growth and innovation
• Data-driven: P1 Dental Partners uses data and analytics to inform marketing strategies and campaign development
• Collaborative: The company values teamwork and cross-functional collaboration to drive enterprise growth

Self-Assessment Questions:

• Do you have experience in marketing, preferably within the dental industry?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a strong communicator, with the ability to present complex information in a clear and concise manner?
• Do you align with P1 Dental Partners' values of being patient-centric, innovative, and collaborative?

ASSUMPTION: P1 Dental Partners values candidates who are experienced in marketing, comfortable working in a fast-paced environment, and aligned with the company's values of being patient-centric, innovative, and collaborative.

⚠️ Potential Challenges

• The role may require occasional travel for meetings and customer interactions, which could be challenging for candidates who prefer a fully remote work arrangement
• The company is growing, which may present challenges in terms of managing a dynamic work environment and balancing multiple priorities
• The dental industry is changing rapidly, which may require the ideal candidate to stay up-to-date with industry trends and adapt to new challenges
• The role may involve managing vendor/agency relationships, which could present challenges in terms of ensuring consistent strategy and execution

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to new challenges as the company and industry evolve.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Marketing Manager role in a healthcare or dental organization, with a focus on strategic planning, campaign development, and team management
• However, this role is unique in that it offers the opportunity to lead a team in the future as the company grows, providing significant growth opportunities for the ideal candidate
• Career paths for this role may include advancing to a Vice President of Marketing or Chief Marketing Officer role within the company or moving into a similar role in a larger healthcare organization

ASSUMPTION: This role offers significant growth opportunities and is similar to other marketing leadership roles in the healthcare industry, with a unique focus on driving innovation and collaboration within the company.

📝 Sample Projects

• Developing and implementing a marketing playbook for daily/weekly deployment across ALL P1 practices
• Crafting and executing a targeted marketing campaign to increase new patient acquisition in a specific geographic region
• Analyzing campaign performance and providing valuable insights to practices and the ELT to inform future marketing strategies

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of responsibilities and initiatives they may be involved in as the Director of Marketing at P1 Dental Partners.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What are the biggest challenges facing the dental industry, and how is P1 Dental Partners positioned to address them?

ASSUMPTION: These sample interview questions are designed to help applicants better understand the role, the company, and the industry, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on strategic planning, campaign development, and data-driven decision-making
• Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss them during the interview
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.