Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Fortra

🔹 Location: Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing marketing managers to run and grow their teams
• Overseeing and guiding marketing strategies for multiple product lines to drive sales
• Researching best practices to efficiently generate leads and optimize campaigns
• Working with various stakeholders to integrate acquired companies into the portfolio
• Exploring new market segments and developing supportive marketing plans

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B tech marketing to effectively guide teams and drive sales growth.

📋 Key Responsibilities

✅ Lead and develop marketing managers who run and grow their teams

✅ Oversee and guide the strategy for product line teams to plan, develop, execute, and measure inbound and outbound marketing programs to drive sales

✅ Research best practices and ensure marketing teams are efficiently generating leads

✅ Develop budgets and performance targets for campaigns, tactics, and lead sources

✅ Regularly analyze goals for pipeline creation to continually optimize existing programs and experiment with/develop new ones

✅ Work with GMs and sales leaders to explore new market segments and develop supportive marketing plans accordingly

✅ Guide clear positioning and messaging both within a distinct product line and through a broader portfolio

✅ Maintain and grow brand(s) position with analysts, media, and review sites

✅ Oversee product launches by working with sales, product management, and product development

✅ Report quarterly to executive team on results

✅ Be kind, supportive, and inspiring

✅ Other duties as assigned

ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration to achieve marketing goals and drive sales growth.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, marketing, or a related field

Experience: 8+ years of sales/marketing experience in increasingly complex roles with experience in a B2B tech organization (software or cybersecurity) that spans web, events, paid programs, sales enablement

Required Skills:

• 7+ years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics

• A minimum of seven years of experience marketing in North America, Latin America, Europe, and/or Asia

• Strong project management and personnel management skills

• Solid analytical skills and the ability to interpret data to optimize campaigns

• Strong collaboration with sales, pre-sales, marketing, and project management

• Do-what-it-takes mindset to execute against strategy and always help sales

• Excellent oral, written, and presentation skills

• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization

Preferred Skills:

• Familiarity with managed/secured file transfer

ASSUMPTION: Candidates should have a strong background in B2B tech marketing, with a focus on digital marketing and analytics, to excel in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a Director of Marketing role with 10+ years of experience in B2B tech)

Benefits:

• Competitive benefits

• Personal and professional development opportunities

• Flexibility

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Fortra is a problem solver and proactive protector, creating a simpler, stronger, and more straightforward future for cybersecurity.

• The company transformed the industry by bringing leading solutions into one best-in-class portfolio, creating a stronger line of defense from a single provider.

• Fortra prioritizes collaboration with customers and provides integrated, scalable solutions to help put any worries to rest.

Company Specialties:

• Cybersecurity solutions

• Software development

• Problem-solving and proactive protection

Company Website: fortra.com

ASSUMPTION: Fortra is a well-established company in the cybersecurity industry, focusing on providing integrated solutions to protect customers from evolving threats.

📊 Role Analysis

Career Level: Executive/Managerial

Reporting Structure: Reports directly to General Managers of business units

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to lead and develop marketing managers

• Opportunity to work on multiple product lines and drive sales growth

• Possibility to explore new market segments and develop supportive marketing plans

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including team leadership, strategic planning, and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Canada

Geographic Context:

• Canada is a multicultural country with a strong economy and a high quality of life

• The job market in Canada is diverse and offers numerous opportunities in various industries

• Canada is known for its work-life balance and offers a range of recreational activities

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: The on-site work environment in Canada offers a diverse and multicultural setting, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening

• In-person or virtual interview with hiring manager and/or team members

• Final interview with executive leadership

Key Assessment Areas:

• Strategic thinking and planning

• Leadership and team management skills

• Cross-functional collaboration and communication

• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant experience in B2B tech marketing and digital marketing

• Tailor resume and cover letter to emphasize skills and qualifications required for this role

• Prepare examples of successful marketing campaigns and their results

ATS Keywords: Marketing strategy, digital marketing, campaign optimization, sales enablement, team leadership, B2B tech, cybersecurity, market research, brand management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, leadership, and marketing expertise.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)

• Account-based marketing platforms (e.g., Engagio, 6sense)

• Peer review sites and customer advocacy tools (e.g., G2, TrustRadius)

• In-depth analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in B2B tech marketing.

👔 Cultural Fit Considerations

Company Values:

• Problem-solving

• Proactive protection

• Relentless ally

Work Style:

• Collaborative

• Data-driven

• Strategic

Self-Assessment Questions:

• Do you have experience leading and developing marketing teams?

• Are you comfortable working in a fast-paced, dynamic environment?

• Do you thrive on driving sales growth through strategic marketing initiatives?

ASSUMPTION: Fortra values a collaborative, data-driven, and strategic work style, with a focus on problem-solving and proactive protection.

⚠️ Potential Challenges

• Managing multiple product lines and marketing teams simultaneously

• Keeping up with the fast-paced and ever-evolving cybersecurity landscape

• Balancing the need for strategic planning with the demands of day-to-day marketing tasks

• Adapting to the integration of acquired companies into the portfolio

ASSUMPTION: This role presents unique challenges related to managing multiple product lines, staying current with industry trends, and balancing strategic planning with day-to-day tasks.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in a B2B tech company, but with a broader scope and more strategic focus

• Unlike other marketing roles, this position requires experience marketing in multiple regions, including North America, Latin America, Europe, and/or Asia

• Career progression in this role could lead to a Chief Marketing Officer or other executive-level position

ASSUMPTION: This role is similar to other marketing management positions in B2B tech, but with a broader scope and more strategic focus, requiring experience in multiple regions.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product line

• Conducting market research to identify new opportunities for growth and expansion

• Optimizing marketing campaigns to improve lead generation and conversion rates

ASSUMPTION: These sample projects reflect the strategic and tactical responsibilities of the Director of Marketing role at Fortra.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?

• What are the key priorities for this role in the first 90 days?

• How does Fortra support the professional development of its marketing team members?

• What is the company's approach to integrating acquired companies into the portfolio?

• How does Fortra measure the success of its marketing initiatives?

ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the company's priorities, and the support available for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: fortra.com/careers
• Tailor your resume and cover letter to highlight relevant experience in B2B tech marketing and digital marketing

• Prepare examples of successful marketing campaigns and their results

• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.