Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Total Life, Inc.

🔹 Location: Edmonton, Alberta, Canada

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing strategy across digital, audio, and traditional channels
• Optimizing ad budget and monitoring KPIs such as Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity
• Collaborating cross-functionally with sales, clinical ops, and leadership to align growth targets
• Building and executing traditional campaigns across TV, radio, podcast, and print
• Developing and executing marketing presentations and strategic storytelling to support partnerships and funding

ASSUMPTION: This role requires a strategic thinker with a strong analytical mindset and proven experience in managing ad budgets and executing marketing strategies across various channels.

📋 Key Responsibilities

✅ Own and optimize our paid media strategy (Meta, Google, YouTube, Display, Retargeting, etc.)

✅ Build and execute traditional campaigns across TV, radio, podcast, and print

✅ Lead SEO, landing page strategy, and conversion optimization

✅ Develop and execute marketing presentations and strategic storytelling to support partnerships and funding

✅ Monitor all KPIs — especially Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity

✅ Collaborate closely with sales, clinical ops, and leadership to align growth targets

✅ Manage external vendors, agencies, and freelancers as needed

✅ Get hands-on and stay scrappy — we’re growing fast and need a builder mindset

ASSUMPTION: This role requires a high level of ownership, autonomy, and the ability to drive results in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in digital performance marketing, traditional media, and brand strategy

Required Skills:

• Proficient in digital marketing tools and platforms
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Proven experience in managing ad budgets and optimizing cost per acquisition
• Ability to work cross-functionally and collaborate with various teams

Preferred Skills:

• Experience in the mental health or healthcare industry
• Familiarity with Medicare and Medicare Advantage plans
• Passion for health, longevity, or mission-driven work

ASSUMPTION: Candidates with a strong background in digital marketing, traditional media, and brand strategy are preferred. Experience in the mental health or healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 USD per year

Benefits:

• Equity
• Performance-based bonus

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role with 5-10 years of experience in a similar industry. Benefits may vary based on company policy and individual performance.

📌 Applicant Insights

🔍 Company Context

Industry: Total Life, Inc. operates in the mental health care industry, focusing on teletherapy for older adults.

Company Size: Total Life, Inc. has 11-50 employees, providing a dynamic and fast-paced work environment.

Founded: Total Life, Inc. was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

• Total Life is a leader in Medicare-covered online therapy, dedicated to improving the mental health and well-being of older adults.
• The company provides accessible, affordable teletherapy for issues like anxiety, depression, and cognitive decline, ensuring high-quality care from the comfort of home.
• Total Life offers wellness programs designed to enhance physical, mental, and emotional well-being, including live weekly classes and seasonal wellness journals.

Company Specialties:

• Therapy
• Mental Health
• Decluttering
• Group Therapy
• Depression
• Anxiety
• Stress
• Loneliness
• Isolation
• Happiness
• Friendships
• Behavioral Health
• Baby Boomers
• Aging in place
• Senior Care
• Healthcare
• Healtech
• CBT
• Support Groups
• Retirement
• Medicare
• Aging
• Health Insurance
• Retirees
• Retirement Planning
• Coaching
• Support
• Friendship
• and Together

Company Website: http://www.totallife.com

ASSUMPTION: Total Life, Inc. is a mission-driven company focused on improving the mental health and well-being of older adults through accessible, affordable teletherapy and wellness programs.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position with significant ownership and autonomy.

Reporting Structure: The Director of Marketing will report directly to the CEO and collaborate closely with various teams, including sales, clinical ops, and leadership.

Work Arrangement: This is an on-site, full-time position with a flexible work arrangement that allows for occasional remote work.

Growth Opportunities:

• Early leadership opportunity with a direct line to the CEO
• A chance to build something that matters and own your impact
• Fast-moving, low-ego, high-performance team
• A brand you’ll be proud to scale

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including early leadership experience and the chance to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Total Life, Inc. has multiple office locations across the United States and Canada, with this role based in Edmonton, Alberta, Canada.

Office Location(s): 136 Madison Ave, 5th floor, New York, NY 10016, US; 110 Front St, 300, Jupiter, Florida 33477, US; 2100 Southbridge Pkwy, 650, Birmingham, Alabama 35209, US; 721 Depot Dr, Anchorage, Alaska 99501, US; 7301 N 16th St, 102, Phoenix, Arizona 85020, US; 1202 NE McClain Rd, 7, Bentonville, Arkansas 72712, US; 6080 Center Dr, 6th Floor, Los Angeles, California 90045, US; 720 S Colorado Blvd, Penthouse North, Denver, Colorado 80246, US; 175 Capital Blvd, 4th Floor, Rocky Hill, Connecticut 06067, US; 200 Continental Dr, 401, Newark, Delaware 19713, US; 260 Peachtree St NW, 2200, Atlanta, Georgia 30309, US; 500 Ala Moana Blvd, 7400, Honolulu, Hawaii 96813, US; 3597 E Monarch Sky Ln, 240, Meridian, Idaho 83646, US; 3815 River Crossing Pkwy, 100, Indianapolis, Indiana 46240, US; 699 Walnut St, 50309, Des Moines, Iowa 50309, US

Geographic Context:

• Edmonton, Alberta, Canada, is a vibrant city with a population of over 1 million people, offering a mix of urban and outdoor living.
• The city is known for its diverse cultural scene, including festivals, museums, and galleries.
• Edmonton has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work.

ASSUMPTION: The work environment at Total Life, Inc. is dynamic, fast-paced, and collaborative, with a strong focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research Total Life, Inc. and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing strategy, ad budget, cost per acquisition, KPIs, cross-functional collaboration, traditional campaigns, SEO, conversion optimization, partnerships, funding, growth targets, external vendors, agencies, freelancers, builder mindset

ASSUMPTION: The application process for this role may vary based on the company's current hiring practices and the number of applicants. It is essential to stay up-to-date with the latest information provided by Total Life, Inc.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram)
• YouTube Ads
• Display and retargeting platforms
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The tools and technologies required for this role may vary based on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Innovative
• Collaborative
• Growth-oriented
• High-performance

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Hands-on and scrappy

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with various teams and stakeholders to achieve common goals?
• Are you willing to roll up your sleeves and get hands-on when needed?

ASSUMPTION: Total Life, Inc. values candidates who are mission-driven, innovative, collaborative, growth-oriented, and high-performing, with a strong work ethic and a willingness to adapt to a fast-paced environment.

⚠️ Potential Challenges

• Managing a large ad budget and optimizing cost per acquisition in a competitive market
• Collaborating effectively with various teams and stakeholders to align growth targets
• Balancing strategic thinking with hands-on execution in a fast-paced environment
• Adapting to a dynamic work environment with a growing company

ASSUMPTION: The potential challenges in this role are related to the fast-paced, dynamic nature of the company and the competitive marketing landscape. Successful candidates will be able to thrive in this environment and adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on the mental health care industry and older adult population
• Unlike traditional marketing roles, this position requires a strong focus on Medicare and Medicare Advantage plans
• Career progression in this role may include opportunities to lead marketing efforts for new product lines or services as the company grows

ASSUMPTION: This role is unique in its focus on the mental health care industry and older adult population, requiring specific knowledge and experience in Medicare and Medicare Advantage plans. Career progression in this role may include opportunities to lead marketing efforts for new product lines or services as the company grows.

📝 Sample Projects

• Developing and executing a successful marketing campaign to drive new therapy sign-ups
• Optimizing ad spend across various channels to improve cost per acquisition and return on ad spend
• Collaborating with the clinical ops team to create targeted marketing materials for specific therapy services

ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, optimizing ad spend, and collaborating with other teams to create targeted marketing materials.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy and how my role would fit into it?
• How does Total Life, Inc. measure the success of its marketing efforts, and what KPIs are most important?
• What are the biggest marketing challenges facing Total Life, Inc. in the next 12-24 months, and how can this role help address them?
• How does Total Life, Inc. support the professional growth and development of its marketing team members?
• What is the company's long-term vision for its marketing efforts, and how does this role contribute to that vision?

ASSUMPTION: Key questions to ask during the interview should focus on understanding the company's marketing strategy, KPIs, challenges, and growth opportunities, as well as the company's support for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research Total Life, Inc. and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.