Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Imagine Children’s Museum

🔹 Location: Everett, WA

🔹 Job Type: Full-time, On-site

🔹 Category: Museums, Historical Sites, and Zoos

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and brand stewardship for Imagine Children’s Museum
• Development and execution of integrated marketing campaigns across digital and traditional channels
• Data-driven decision-making and analytics to optimize performance
• Public relations and media strategy, including crisis communications
• Sponsorships and community partnerships to enhance visibility and mission alignment
• Cross-departmental collaboration with development and programming teams

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive the museum’s brand and marketing efforts. The ideal candidate will have a strong background in marketing, communications, and team management, with a passion for storytelling and a commitment to inclusivity.

📋 Key Responsibilities

✅ Develop and lead a long-term marketing and communications strategy aligned with institutional goals

✅ Oversee brand identity and creative direction across all platforms, ensuring consistency, inclusivity, and resonance with diverse audiences

✅ Supervise and mentor a small, collaborative marketing team, and contractors/vendors; build team capacity and foster a culture of innovation, creativity, and accountability

✅ Oversee marketing efforts across digital, traditional, and experiential channels; use data to inform decisions and optimize performance

✅ Monitor and analyze campaign performance, audience engagement, and market trends to inform strategy and improve outcomes

✅ Serve as the Museum’s primary media contact; develop proactive PR strategies, manage crisis communications, and cultivate media relationships

✅ Identify and manage strategic sponsorships and community partnerships that enhance visibility and mission alignment

✅ Manage the marketing budget, ensuring efficient use of resources and alignment with strategic priorities

✅ Collaborate with development and programming teams to support institutional goals and storytelling

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive the museum’s brand and marketing efforts. The ideal candidate will have a strong background in marketing, communications, and team management, with a passion for storytelling and a commitment to inclusivity.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or related field required; Master’s degree preferred

Experience: 10 or more years of progressive experience in marketing and communications, with at least 2 years in a leadership role

Required Skills:

• Demonstrated success developing integrated marketing campaigns with measurable results
• Sound comprehension of communications and promotional production processes and project management
• Strong creative direction and brand management skills
• Proficiency in digital marketing tools, analytics platforms, and content management systems
• Excellent written and verbal communication skills, with a passion for storytelling
• Strong leadership and mentoring skills; ability to facilitate initiatives in a team environment
• Ability to work collaboratively in a mission-driven, resource-conscious environment

Preferred Skills:

• Experience with public relations, sponsorship development, and community engagement
• Experience in children’s education, arts, or cultural programming
• Familiarity with DEAI principles in marketing and communications
• Bilingual or multilingual skills

ASSUMPTION: The ideal candidate will have a strong background in marketing, communications, and team management, with a passion for storytelling and a commitment to inclusivity. Experience in the museum or nonprofit sector is a plus but not required.

💰 Compensation & Benefits

Salary Range: $105,000 - $120,000 per year, depending on experience

Benefits:

• Accrued Sick Time
• Vacation Time
• Anniversary Appreciation Day
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life AD&D
• FSA
• IRA
• EAP
• Free Museum Membership
• Discounts
• Other Museum Perks

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range for this position is competitive for the nonprofit sector and reflects the level of experience and responsibility required. Benefits are comprehensive and include medical, dental, and vision insurance, as well as retirement plans and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: Museums, Historical Sites, and Zoos

Company Size: 51-200 employees

Founded: 1991

Company Description:

• Imagine Children’s Museum utilizes playful learning to enrich children’s lives
• Committed to celebrating creativity and imagination, helping young learners thrive, instilling a community connection, learning experiences powered by play, developing unique exhibits and programs, reaching out to all children, embracing diversity and inclusion, and nurturing child/caring adult interaction

Company Specialties:

• Education
• Creativity
• Community
• Communication
• Play
• Playful Learning
• Children’s Museum
• Innovation
• STEM Learning
• Creative Arts
• Museum
• Children
• Early Learning
• Informal Learning
• Families
• Field Trips
• Enrichment
• and Parents

Company Website: http://www.imaginecm.org

ASSUMPTION: Imagine Children’s Museum is a nonprofit organization dedicated to providing playful learning experiences for children. The museum’s mission is to enrich children’s lives through creativity, imagination, and community engagement.

📊 Role Analysis

Career Level: Senior leadership role reporting directly to the Executive Director

Reporting Structure: Supervises the Marketing & Communications department staff

Work Arrangement: Full-time, on-site position in Everett, WA

Growth Opportunities:

• Potential to shape the museum’s brand and marketing efforts and make a significant impact on its mission and success
• Opportunity to mentor and develop a high-performing marketing team
• Possibility to grow within the organization as the museum expands its programs and services

ASSUMPTION: This role offers significant opportunities for professional growth and impact, as the Director of Marketing will play a crucial role in shaping the museum’s brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Museum setting with interactive exhibits and moderate noise levels

Office Location(s): 1502 Wall Street, Everett, WA 98201, US

Geographic Context:

• Everett, WA is located in Snohomish County, approximately 25 miles north of Seattle
• The museum is situated in the historic Everett Mall, providing easy access to shopping, dining, and other amenities
• The area offers a mix of urban and suburban living, with a variety of housing options and a strong sense of community

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for evening and weekend events as needed

ASSUMPTION: The work environment is interactive and engaging, with a focus on creativity, learning, and community. The museum is located in a convenient and accessible location, with ample parking and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and fit
• In-person interview with the Executive Director and Marketing & Communications team
• Final interview with the Executive Director and a member of the museum’s Board of Directors

Key Assessment Areas:

• Strategic thinking and leadership skills
• Creativity and innovation in marketing and communications
• Ability to work collaboratively and manage a team
• Familiarity with the museum sector and DEAI principles

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills in marketing, communications, and team management
• Include specific examples of your success in developing integrated marketing campaigns and driving measurable results
• Demonstrate your passion for storytelling, creativity, and inclusivity in your application materials

ATS Keywords: Marketing strategy, brand management, team management, digital marketing, public relations, data analysis, storytelling, community engagement, sponsorship development, crisis communications, budget management, collaboration, leadership, creativity, inclusivity, project management

ASSUMPTION: The application process for this role is competitive and may involve multiple interviews. Applicants should be prepared to demonstrate their strategic thinking, creativity, and leadership skills, as well as their familiarity with the museum sector and DEAI principles.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The ideal candidate will have experience with a range of marketing automation, CRM, and analytics tools, as well as a strong understanding of digital marketing best practices.

👔 Cultural Fit Considerations

Company Values:

• Celebrating creativity and imagination
• Helping young learners thrive
• Instilling a community connection
• Learning experiences powered by play
• Developing unique exhibits and programs
• Reaching out to all children
• Embracing diversity and inclusion
• Nurturing child/caring adult interaction

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Data-driven and strategic
• Mission-driven and community-focused

Self-Assessment Questions:

• How do you align with Imagine Children’s Museum’s commitment to celebrating creativity and imagination?
• How do you ensure that your marketing and communications efforts are inclusive and accessible to diverse audiences?
• How do you balance data-driven decision-making with creative and innovative approaches to marketing and communications?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Imagine Children’s Museum, with a deep commitment to its mission and values. They will be collaborative, innovative, data-driven, and mission-driven, with a passion for creativity, inclusivity, and community engagement.

⚠️ Potential Challenges

• Managing a small marketing team with limited resources
• Balancing the museum’s mission and vision with the need to drive revenue and growth
• Navigating the unique dynamics of the nonprofit sector
• Adapting to the evolving needs and priorities of the museum’s leadership and Board of Directors

ASSUMPTION: The Director of Marketing role at Imagine Children’s Museum presents a unique set of challenges and opportunities. The ideal candidate will be able to navigate these challenges with creativity, strategic thinking, and a strong commitment to the museum’s mission and values.

📈 Similar Roles Comparison

• Unlike other marketing roles in the museum sector, this position requires a high level of strategic thinking and leadership, as well as a deep commitment to the museum’s mission and values
• Compared to marketing roles in the for-profit sector, this position offers the opportunity to make a significant impact on a mission-driven organization, with a focus on creativity, inclusivity, and community engagement
• Career path for this role may include advancement to Executive Director or other senior leadership positions within the museum sector or related fields

ASSUMPTION: The Director of Marketing role at Imagine Children’s Museum is unique in its focus on mission-driven marketing and community engagement. Applicants should be prepared to demonstrate their commitment to the museum’s mission and values, as well as their ability to drive measurable results in a resource-conscious environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications strategy to launch a new exhibit or program
• Conducting market research to assess the museum’s brand awareness and reputation, and identifying opportunities for growth and improvement
• Managing a team to produce and distribute marketing materials, including print and digital collateral, promotional items, and signage

ASSUMPTION: The Director of Marketing role at Imagine Children’s Museum offers a wide range of opportunities for creative and impactful project management, with a focus on driving measurable results and enhancing the museum’s brand and reputation.

❓ Key Questions to Ask During Interview

• How does the museum’s leadership envision the role of marketing and communications in driving its mission and growth?
• What are the museum’s top priorities for marketing and communications in the next 1-3 years?
• How does the museum’s leadership support and empower its marketing and communications team?
• What opportunities are there for professional growth and development within the museum and the broader museum sector?
• How does the museum’s leadership approach diversity, equity, accessibility, and inclusion (DEAI) in its marketing and communications efforts?

ASSUMPTION: The ideal candidate will be proactive and strategic in their approach to the interview process, asking thoughtful questions that demonstrate their commitment to the museum’s mission and values, as well as their ability to drive measurable results and make a significant impact on its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and skills in marketing, communications, and team management
• Prepare examples of your success in developing integrated marketing campaigns and driving measurable results
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the museum’s Human Resources department one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.