📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Travel + Leisure Co.
🔹 Location: Windsor Sales, Canterbury, San Francisco Nob Hill, Donatello
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and directing the NorCal West marketing team
- Maintaining acceptable resort occupancy rates
- Ensuring excellent owner experience
- Coordinating with various departments
- Managing concierge staff, including hiring, training, and performance reviews
ASSUMPTION: This role requires a balance of leadership, strategic planning, and hands-on management to drive marketing success and maintain high owner satisfaction.
📋 Key Responsibilities
✅ Lead concierge staff and management: interview, hire, train, assign work, conduct performance reviews, motivate, reward, and provide disciplinary action
✅ Resolve issues related to tour statuses, bookings, coding, and more
✅ Order and maintain departmental supplies
✅ Maintain copies of invitations and daily tour manifests
✅ Run daily reports, including Daily Arrival Report, Daily In-House Report, and Five Year Owner Arrival Report
✅ Prepare daily and weekly status reports, including show factors and penetration rates
✅ Compile data on each Marketing Coordinator and/or Manager's performance
✅ Prepare additional reports as needed
✅ Coordinate and partner with In-House and Front Line leadership regarding tour seats and potential tour flow
✅ Ensure timely dissemination of pertinent information related to Marketing/Concierge
✅ Coordinate with sales regarding new/changes in marketing programs
✅ Perform other related functions as needed
ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day operations to ensure smooth marketing processes and high owner satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration or equivalent experience
Experience: Minimum of 2 years of management experience in marketing, with 2-3 years of Travel + Leisure marketing experience preferred
Required Skills:
- Excellent verbal and written communication skills
- Ability to coach, counsel, and motivate direct reports
- Ability to provide exceptional customer service
- Ability to efficiently multi-task
- Ability to negotiate effectively
- Working knowledge of marketing databases
- Ability to recruit, train, and develop employees
- Ability to lead by example
- Detail-oriented and accurate
- Ability to carry out responsibilities in accordance with organizational policies and applicable laws
- Demonstrated problem-solving ability
Preferred Skills:
- Experience with specific marketing databases used by Travel + Leisure Co.
- Familiarity with the vacation ownership industry
ASSUMPTION: A strong background in marketing management, excellent communication skills, and a proven track record of driving results are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $84,000 - $84,000 per year plus commissions and bonuses. The actual salary rate will be set based on factors such as experience, education, skills, training, and work location.
Benefits:
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Paid time off (depending on position)
- Parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in the hospitality industry. The actual salary may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically vacation ownership and membership travel
Company Size: 10,001+ employees, providing a large and diverse work environment with ample growth opportunities
Founded: Travel + Leisure Co. was founded in 2004, with a rich history in the vacation ownership industry
Company Description:
- Travel + Leisure Co. is the world's leading vacation ownership and membership travel company, providing more than six million vacations to travelers every year.
- The company's extensive Vacation Ownership portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide, offering quality, flexibility, and value to more than 800,000 timeshare owners.
- Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI.
Company Specialties:
- Vacation ownership
- Membership travel
- Timeshare exchange
- Subscription travel club
Company Website: https://www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. is a well-established company in the hospitality industry, offering a wide range of vacation ownership and membership travel options to customers worldwide.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity for growth into senior-level positions
Reporting Structure: This role reports directly to the Regional Vice President of Marketing and oversees the NorCal West marketing team
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of responsibilities to include additional regions or departments
- Development of leadership and management skills through team mentoring and training
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large and dynamic organization in the hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): Windsor Sales, Canterbury, San Francisco Nob Hill, Donatello
Geographic Context:
- Windsor Sales: A vibrant and growing community in California, offering a mix of urban and suburban living
- Canterbury: A historic and culturally rich city in New Zealand, known for its beautiful gardens and architecture
- San Francisco Nob Hill: An upscale neighborhood in San Francisco, California, offering easy access to the city's many attractions
- Donatello: A luxurious resort located in the heart of the Italian countryside, providing a tranquil and picturesque work environment
Work Schedule: Full-time, with the possibility of occasional overtime or weekend work as needed
ASSUMPTION: The diverse office locations offer unique cultural experiences and opportunities for travel within the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Regional Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Industry knowledge and familiarity with Travel + Leisure Co.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Research Travel + Leisure Co. and the vacation ownership industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing management, leadership, team management, customer service, marketing strategy, vacation ownership, Travel + Leisure Co.
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing management skills, leadership potential, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing databases (e.g., Salesforce, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software
ASSUMPTION: Familiarity with marketing databases and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting the world on vacation
- Exceeding expectations
- Caring for our associates and customers
- Innovation and growth
- Integrity and respect
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about providing exceptional customer service and exceeding expectations?
- Do you possess strong leadership and team management skills?
- Are you comfortable working with a diverse team across multiple office locations?
ASSUMPTION: A strong cultural fit within Travel + Leisure Co. is essential for success in this role, as the company values a collaborative, results-driven, and customer-focused work environment.
⚠️ Potential Challenges
- Managing a diverse team across multiple office locations
- Balancing strategic planning with day-to-day operations
- Adapting to a fast-paced and ever-changing industry
- Meeting and exceeding high customer expectations
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Director of Marketing roles in other hospitality companies may have different reporting structures and team sizes
- Marketing Manager roles may have fewer direct reports and less strategic responsibility
- This role offers a unique opportunity to lead a regional marketing team and drive results in a large and dynamic organization
ASSUMPTION: This role offers a unique blend of leadership, strategic planning, and hands-on management, making it an attractive opportunity for experienced marketing professionals looking to take the next step in their careers.
📝 Sample Projects
- Developing and implementing a regional marketing strategy to drive resort occupancy and owner satisfaction
- Managing a team of marketing coordinators and managers to execute marketing programs and events
- Collaborating with sales and other departments to ensure alignment and successful execution of marketing initiatives
ASSUMPTION: These sample projects illustrate the strategic, leadership, and operational aspects of the role, highlighting the diverse responsibilities and challenges faced by the Director of Marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and operations?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your marketing management experience and relevant skills
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Research Travel + Leisure Co. and the vacation ownership industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
