📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Trinity Logistics
🔹 Location: Seaford, Delaware
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of marketing initiatives
- Cross-functional collaboration with Business Development and Operations teams
- Brand management and market expansion
- Team mentoring and growth
- Performance tracking using CRM tools and analytics platforms
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive marketing efforts and team success.
📋 Key Responsibilities
✅ Develop and implement marketing strategies across multiple channels to drive brand consistency and enhance market presence
✅ Lead lead generation, SEO/PPC, content creation, social media, PR, and campaign development efforts
✅ Mentor and grow a high-performing marketing team rooted in Trinity's Core Values
✅ Collaborate with departments and companies to amplify Trinity's impact
✅ Leverage CRM tools, analytics platforms, and performance dashboards to track success and make data-driven decisions
✅ Stay updated on industry trends to fuel innovation and maintain a competitive edge
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong leadership and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 5+ years of success in B2B marketing, communications, or public relations
Required Skills:
- Proven strategic thinking and creative vision
- Data-driven decision-making and analytical skills
- Collaborative leadership and team-building abilities
- Expertise in CRM systems, particularly Salesforce
- Proficiency in Google Analytics, Microsoft Excel, and reporting dashboards
- Excellent communication skills and a passion for building meaningful connections
- Commitment to servant leadership and continuous improvement
Preferred Skills:
- Experience in the logistics or supply chain industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B marketing and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Director of Marketing role with 5-10 years of experience in the logistics industry)
Benefits:
- 401(k) with 100% match up to 6%
- Generous PTO and wellness-focused benefits
- Tuition reimbursement and internal growth opportunities
- Laid-back attire and team-building events
- Strong sense of community and chance to lead with purpose
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and location. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain and Storage
Company Size: 201-500 employees (Mid-size)
Founded: 1979
Company Description:
- Trinity Logistics is a leading Third-Party Logistics provider with a people-centric approach to transportation and technology
- Offers freight management and managed transportation solutions for various modes, including Truckload, LTL, Intermodal, Expedited, and specialty freight
- Provides additional services such as temperature-controlled warehousing, distribution, and direct-to-consumer solutions through its partnership with Burris Logistics
- Committed to being “Different on Purpose” through innovative supply chain solutions and outstanding customer service
Company Specialties:
- LTL (less than truckload) freight arrangement
- Freight management & TMS services
- Intermodal (rail) freight arrangement
- Supply chain consulting
- Warehousing
- International freight arrangement
- Flatbed
- Temperature-controlled truckload
- Dry truckload
- Drayage
- Expedited
Company Website: www.trinitylogistics.com
ASSUMPTION: Trinity Logistics is a well-established company in the logistics industry, offering a range of services and a people-centric approach to its operations.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the CEO or another high-level executive
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a more senior role, such as VP of Marketing or Chief Marketing Officer
- Internal growth opportunities within Trinity Logistics or its parent company, Burris Logistics
- Expansion of responsibilities based on company growth and success
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Seaford, Delaware (Headquarters) and other locations across the United States
Geographic Context:
- Seaford, Delaware is a small city with a population of approximately 7,000 people
- The area offers a mix of urban and rural environments, with easy access to major cities such as Philadelphia and Baltimore
- Delaware is known for its business-friendly environment and tax incentives for companies
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final interview with key stakeholders
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing strategies, campaigns, and successes
- Research Trinity Logistics and the logistics industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Marketing strategy, marketing leadership, CRM, Salesforce, team management, logistics, B2B marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and marketing expertise, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot (assumed, based on company size and industry)
- Analytics: Google Analytics, Tableau (assumed, based on company size and industry)
- Project Management: Asana, Trello (assumed, based on company size and industry)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Continuous Improvement
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Committed to personal and professional growth
Self-Assessment Questions:
- Do you embody Trinity's Core Values, and how have you demonstrated them in your previous roles?
- How do you approach leading and managing a team in a hybrid work environment?
- Can you provide an example of a time when you had to adapt to significant changes in a marketing strategy or plan?
ASSUMPTION: Trinity Logistics values candidates who align with their Core Values and can thrive in a collaborative, adaptable work environment.
⚠️ Potential Challenges
- Managing a team remotely and fostering a strong company culture
- Balancing strategic planning with hands-on execution and team management
- Keeping up with industry trends and maintaining a competitive edge
- Navigating a mid-size company's organizational structure and politics
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles, this position may offer more hands-on execution and team management responsibilities
- In the logistics industry, this role may require a stronger focus on B2B marketing and industry-specific knowledge
- Career progression may vary based on the company's growth and the candidate's performance
ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on execution, and team management, with a focus on B2B marketing in the logistics industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive brand awareness and market share for a new logistics service offering
- Leading a team to create and implement a successful content marketing campaign, resulting in a 30% increase in website traffic and a 20% increase in leads generated
- Collaborating with cross-functional teams to launch a new marketing automation platform, improving email open rates by 25% and click-through rates by 30%
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the role, with a focus on driving measurable results.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development?
- What are the key priorities for the first 90 days in this role, and how can I best support the team and the company during this transition period?
- How does Trinity Logistics support work-life balance for its employees, particularly in a hybrid work environment?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Trinity Logistics foster a culture of innovation and continuous improvement, and what role does this position play in driving that culture?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, as well as your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, using the ATS keywords provided
- Prepare examples of your marketing strategies, campaigns, and successes to showcase your expertise and achievements
- Research Trinity Logistics and the logistics industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
