🔹 Job Title: Director of Marketing
🔹 Company: Alley Theatre
🔹 Location: Houston, TX
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years of experience
🔹 Remote Status: On-site (Hybrid work arrangement not specified)
🔹 Salary Range: $90,000 - $100,000 per year (Estimated based on industry standards for this role and location)
🚀 Job Overview
🔹 Key Aspects:
- Lead strategic marketing initiatives to optimize revenue and audience engagement
- Develop and execute integrated campaigns for subscription and single ticket sales
- Manage key media relationships and oversee patron communications
- Foster a high-performing, collaborative team culture
- Align marketing strategies with organizational goals and values
📋 Key Responsibilities
🔹 Campaign Strategy & Execution:
- Lead the strategy, development, and execution of comprehensive marketing campaigns for subscriptions and individual productions
- Oversee media planning and buying across traditional and digital platforms
- Partner with the Senior Brand Strategy Manager to guide creative asset creation and ensure brand alignment
🔹 Media Management & Relationships:
- Serve as the primary contact for advertising/media inquiries from external vendors and sales representatives
- Manage all direct mail and email campaigns, including segmentation, targeting strategies, and post-campaign analysis
🔹 Grassroots Marketing & Partnerships:
- Develop innovative grassroots marketing efforts to drive word-of-mouth, community engagement, and brand awareness
- Identify and cultivate strategic partnerships with media outlets, hospitality partners, community organizations, and peer institutions
🔹 Budget Management & Reporting:
- Monitor marketing budgets and expenses for individual productions and institutional campaigns, ensuring financial efficiency and ROI
- Use data and insights from Tessitura and other platforms to track performance and inform decision-making
🔹 Team Leadership & Management:
- Foster a high-performing, collaborative, and inclusive team culture rooted in trust, accountability, and creativity
- Regularly update job descriptions and lead the recruitment, onboarding, and training of new team members
- Provide coaching, mentorship, and growth opportunities tailored to each employee's strengths and development goals
- Conduct timely and constructive performance evaluations; address performance issues with clarity and empathy
🎯 Required Qualifications
🔹 Education:
- Bachelor's degree in marketing, communications, arts administration, or a related field preferred
🔹 Experience:
- Proven experience leading marketing strategy and campaign execution in a fast-paced, collaborative environment
🔹 Skills:
- Excellent leadership and interpersonal skills with a demonstrated ability to build, mentor, and inspire teams
- Strong project management skills and the ability to prioritize and balance multiple initiatives at once
- Proficiency in data-driven decision making; experience with Tessitura or similar CRM systems is a plus
- Excellent written and verbal communication skills, with an eye for storytelling and brand voice
- A proactive, solutions-oriented mindset with strong problem-solving and critical thinking abilities
- Understanding of (or a commitment to learning about) historical and institutional racism in the American theatre
💰 Compensation & Benefits
🔹 Salary Range: $90,000 - $100,000 per year (Estimated based on industry standards for this role and location)
🔹 Benefits:
- Medical, dental, and vision insurance
- Paid vacation, floating holiday, and sick time
- 401(k) with matching, FSA, HRA (Alley paid deductible)
- Free and discounted tickets to Alley Theatre performances
- Discounted gym membership
- Employee wellness program & EAP
- Houston, TX is one of the most affordable cities in the nation with no state or city income tax
📝 Assumptions
🔹 Job Overview:
- The role requires a balance of strategic thinking and hands-on campaign execution
- The ideal candidate will have experience in both marketing strategy and campaign management
🔹 Qualifications:
- A bachelor's degree in a relevant field is preferred but not required for exceptional candidates with equivalent experience
- Experience with Tessitura or a similar CRM system is not required but would be beneficial
📊 Company Context
🔹 Industry: Performing Arts
🔹 Company Size: 51-200 employees
🔹 Founded: 1947
🔹 Company Description:
- The Alley Theatre is a Tony Award-winning theatre in Houston, Texas, founded over 70 years ago
- It exists to provide audiences with the highest quality theatre, offering a wide variety of work including new plays, classics, the re-discovered and the rarely-performed, and new musical theatre, with an emphasis on new American works
- The Alley Theatre is one of the few American Theatre companies that supports a company of actors, designers, artisans, and craftspeople throughout the year
🔹 Company Specialties:
- Theatre
- Performing Arts
- Arts Education
🌍 Location & Work Environment
🔹 Office Type: On-site (Hybrid work arrangement not specified)
🔹 Office Location(s): 615 Texas Avenue, Houston, TX 77002, US
🔹 Geographic Context:
- Houston, TX is the fourth most populous city in the United States and the largest city in Texas
- It is known for its diverse cultural scene, including a vibrant theatre community
🔹 Work Schedule: Typical hours are during the day, but the position requires flexibility to be available for weekend, holidays, and evening work hours as needed
💼 Interview & Application Insights
🔹 Typical Process:
- Apply through the provided link on the Alley Theatre's website
- Complete the application form with relevant information and upload your resume and cover letter
- If your application is selected, you will be contacted for an initial phone or video screening
- Successful candidates will be invited for in-person or virtual interviews with the hiring manager and other team members
🔹 Key Assessment Areas:
- Marketing strategy and campaign execution
- Leadership and team management skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with the Alley Theatre's values and mission
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Showcase your understanding of the theatre industry and the Alley Theatre's unique position within it
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss your approach to data-driven decision making
🛠️ Tools & Technologies
🔹 Relevant Tools & Technologies:
- Tessitura (CRM system used by the Alley Theatre)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
👔 Cultural Fit Considerations
🔹 Company Values:
- Excellence: Striving for the highest quality in all aspects of the theatre's operations
- Collaboration: Working together to achieve common goals and foster a supportive environment
- Innovation: Encouraging creativity and continuous improvement in all aspects of the theatre's work
- Inclusion: Fostering a diverse and inclusive environment that values and celebrates the unique perspectives of all team members
🔹 Work Style:
- The ideal candidate will be comfortable working in a fast-paced environment where directions and priorities can change rapidly
- The role requires a balance of independent work and close collaboration with the marketing team and other departments
🛠️ Potential Challenges
🔹 Role-Specific Challenges:
- Balancing the demands of multiple marketing campaigns and initiatives simultaneously
- Managing a team with diverse skills and experience levels
- Adapting to changes in the theatre industry and audience preferences
🔹 Company-Specific Challenges:
- Working in a nonprofit environment with potential budget constraints
- Navigating the unique dynamics of a theatre company, which combines artistic and business aspects
🔹 Location-Specific Challenges:
- Houston's competitive arts and culture scene, which may require additional marketing efforts to stand out
📈 Similar Roles Comparison
🔹 How this role differs from related positions:
- Unlike marketing roles in for-profit companies, this position requires a strong understanding of nonprofit budgeting and fundraising strategies
- The role demands a deep appreciation for the arts and a commitment to the theatre's unique mission and values
🔹 Industry-specific context:
- The theatre industry is highly competitive, with a wide range of organizations vying for audience attention and support
- Successful marketing strategies in the theatre often involve unique storytelling and community engagement tactics
📝 Sample Projects
🔹 Project examples specific to this role:
- Developing a targeted marketing campaign to attract new audiences to a specific production or series
- Creating a grassroots marketing initiative to generate buzz and word-of-mouth for an upcoming show
- Managing a media relations effort to secure coverage for a major production or event
🔹 Project examples specific to the industry:
- Collaborating with the press and communications team to create a compelling press release or media alert
- Partnering with community organizations to cross-promote events and reach new audiences
- Analyzing ticket sales data to inform marketing strategies and optimize revenue
💡 Key Questions to Ask During Interview
🔹 Questions about role responsibilities:
- How does this role fit into the overall marketing strategy for the Alley Theatre?
- What are the most pressing marketing challenges facing the theatre at this time?
- How does the Alley Theatre approach data-driven decision making in marketing?
🔹 Questions about team dynamics:
- How does the marketing team collaborate with other departments, such as press and communications or education?
- What is the team's approach to professional development and growth opportunities?
🔹 Questions about company culture:
- How does the Alley Theatre support work-life balance for its employees?
- What are some unique aspects of working at a nonprofit theatre company?
📝 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through the provided link on the Alley Theatre's website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for interviews by researching the theatre industry, the Alley Theatre's unique position within it, and developing examples of successful marketing campaigns you've led or contributed to
🔹 Concrete preparation steps:
- Review the Alley Theatre's website and recent productions to gain a deeper understanding of their brand and mission
- Familiarize yourself with the theatre's marketing strategies and audience demographics
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
🔹 Follow-up recommendation:
- After submitting your application, follow up with the hiring manager or HR department to confirm receipt and express your enthusiasm for the opportunity
- If selected for an interview, send a thank-you note after the interview to reiterate your interest in the role and the company
⚠️ Disclaimer
🔹 This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
