📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Greater Washington Community Foundation
🔹 Location: Washington, DC
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing, Nonprofit
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Activating The Community Foundation's brand strategy and leading marketing initiatives
- Developing and executing comprehensive marketing campaigns to elevate brand awareness and support asset growth
- Leveraging multiple channels to increase visibility, awareness, and engagement among key audiences
- Collaborating cross-departmentally to coordinate promotion for donor programming and community engagement events
- Providing strategic counsel to other departments to ensure consistency of messaging, brand standards, and voice/tone across all external communications
ASSUMPTION: This role requires a dynamic marketing professional who can balance strategic vision with tactical execution, particularly during crisis situations when rapid response communications are essential.
📋 Key Responsibilities
✅ Execute a comprehensive, data-driven marketing strategy that leverages multiple channels to increase visibility, awareness, and engagement among key audiences
✅ Develop targeted campaigns to market donor services, enhance relationships within the professional advisor community, grow the nonprofit endowment product, and expand the enhanced philanthropic advisory services line of business
✅ Direct a social media strategy with compelling campaigns that enhance The Community Foundation's digital presence and measurably increase audience engagement
✅ Develop compelling content and basic graphics for various communication channels that reflect The Community Foundation's brand and resonate with target audiences
✅ Partner with the Managing Director to develop and execute an annual calendar of donor and community engagement events, leading all marketing and promotional efforts
✅ Manage external vendors for design and production of print and digital marketing collateral in alignment with brand identity
✅ Provide strategic counsel to other departments to ensure consistency of messaging, brand standards, and voice/tone across all external communications
✅ Collaborate with the development team on stewardship plans by creating social media posts, press releases, website listings, and other deliverables
ASSUMPTION: This role may require additional tasks as needed, such as working on a project outside standard area of responsibility, participating in an organization-wide task force, or supporting a colleague.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, marketing, or related field
Experience: 7+ years of progressive experience in marketing or communications management, preferably in nonprofit, philanthropy, or community foundation settings
Required Skills:
- Demonstrated success developing and implementing strategic marketing campaigns that drive measurable results
- Strong digital marketing acumen with expertise in social media strategy, email marketing, content creation, and basic graphic and web design principles
- Exceptional project management skills with ability to manage multiple priorities simultaneously while maintaining attention to detail
- Outstanding interpersonal and collaboration skills, with proven ability to work effectively across departments and with diverse stakeholders
- Entrepreneurial mindset with demonstrated ability to think strategically while executing tactically
- Excellent writing, editing, and proofreading skills with ability to quickly grasp and translate complex subject matter into compelling content
- Passion for philanthropy and demonstrated commitment to the mission and values of The Community Foundation
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software are likely expected.
💰 Compensation & Benefits
Salary Range: $103,600 - $121,800, commensurate with qualifications and experience
Benefits:
- Hybrid Work Schedule and Summer Friday Schedule
- Employee Events and Professional Development Stipend
- Up to fourteen Paid Holidays and Wellness Holidays, and Paid Time Off (PTO)
- Company-paid medical, vision, and dental insurance for employees
- Flexible Spending Accounts and Retirement Plan with employer contribution
Working Hours: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on the organization's transparency and equity values, and is likely to be competitive within the nonprofit sector for this role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Philanthropic Fundraising Services
Company Size: 11-50 employees
Founded: 1973
Company Description:
- The Greater Washington Community Foundation ignites the power of philanthropy, leads for community impact, and responds to critical community needs
- For five decades, The Community Foundation has connected caring donors with nonprofits creating lasting change in DC, Montgomery County, Northern Virginia, and Prince George’s County
- As the region’s largest local funder, they have invested more than $1.5 billion since 1973 to build racially equitable, just, and thriving communities where everyone prospers
Company Specialties:
- Grantmaking
- Philanthropy
- Nonprofits
- Community leadership
- Convening stakeholders
- Advocacy
- Safety net services
- Workforce development programs
- Education
- Affordable housing
- Homelessness
- Domestic violence
- Prince George’s county
- Montgomery county
- District of Columbia
- Northern Virginia
- Community engagement
- Fund management
- Effective investment
- Complex gifts
Company Website: http://www.thecommunityfoundation.org
ASSUMPTION: The Community Foundation has a strong focus on community impact and racial equity, which may influence the marketing strategies and campaigns developed in this role.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports directly to the Managing Director for Communications and External Affairs
Work Arrangement: Hybrid, with on-site work required for events and collaboration, and remote work available for other tasks
Growth Opportunities:
- Potential to grow within the marketing department or across other departments within the organization
- Opportunity to make a significant impact on the organization's mission and community impact
- Chance to develop and refine marketing skills in a dynamic and evolving nonprofit environment
ASSUMPTION: This role may offer opportunities for professional development and career growth, given the organization's focus on community impact and the importance of marketing in achieving its mission.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site work required for events and collaboration, and remote work available for other tasks
Office Location(s): 1325 G Street NW, Suite 480, Washington, DC 20005
Geographic Context:
- Washington, DC is a diverse and vibrant city with a strong nonprofit sector
- The office is located in the downtown area, close to public transportation and various amenities
- The region served by The Community Foundation includes DC, Montgomery County, Northern Virginia, and Prince George’s County
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for flexibility in work-life balance, while also facilitating collaboration and in-person events as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with a panel of stakeholders
- Final interview with the Managing Director for Communications and External Affairs
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing acumen and social media strategy
- Project management and organizational skills
- Interpersonal and collaboration skills
- Alignment with The Community Foundation's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of The Community Foundation's mission and how your marketing background can support it
- Showcase your portfolio or examples of marketing campaigns you've developed and executed
- Follow up after your application submission to reiterate your interest and qualifications
ATS Keywords: Marketing strategy, brand awareness, digital marketing, social media strategy, content creation, project management, collaboration, analytical thinking, crisis communication, event coordination, graphic design, writing, editing, philanthropy, interpersonal skills
ASSUMPTION: The application process may involve assessments or exercises to evaluate your marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
- Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Website content management systems (e.g., WordPress)
ASSUMPTION: Proficiency in these tools and technologies is likely expected, and candidates may be asked to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Community
- Excellence
- Integrity
- Inclusion
- Leadership
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Strategic and data-driven
- Committed to The Community Foundation's mission and values
Self-Assessment Questions:
- How do you embody The Community Foundation's values in your work?
- How do you balance strategic vision with tactical execution, particularly during crisis situations?
- How do you approach collaboration and cross-departmental work, and how do you ensure consistency of messaging and brand standards?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with The Community Foundation's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities simultaneously while maintaining attention to detail
- Balancing strategic vision with tactical execution, particularly during crisis situations
- Working effectively across departments and with diverse stakeholders
- Ensuring consistency of messaging, brand standards, and voice/tone across all external communications
- Adapting to changes in priorities or organizational needs
ASSUMPTION: These challenges may require strong project management skills, adaptability, and a commitment to The Community Foundation's mission and values.
📈 Similar Roles Comparison
- This role is similar to other marketing director or manager positions in nonprofit organizations, but may have a greater focus on community impact and racial equity
- Compared to marketing roles in for-profit companies, this role may have a greater emphasis on mission-driven marketing and community engagement
- Career progression may involve growing within the marketing department or across other departments within the organization
ASSUMPTION: Candidates should research similar roles in nonprofit organizations and consider how their marketing background and skills can support The Community Foundation's mission and values.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to elevate brand awareness and support asset growth
- Creating targeted campaigns to market donor services, enhance relationships within the professional advisor community, grow the nonprofit endowment product, and expand the enhanced philanthropic advisory services line of business
- Directing a social media strategy with compelling campaigns that enhance The Community Foundation's digital presence and measurably increase audience engagement
- Partnering with the Managing Director to develop and execute an annual calendar of donor and community engagement events, leading all marketing and promotional efforts
- Managing external vendors for design and production of print and digital marketing collateral in alignment with brand identity
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Director of Marketing may be involved in, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does this role support The Community Foundation's mission and community impact initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing department collaborate with other departments within the organization, and what are the key cross-departmental projects or initiatives?
- What opportunities are there for professional development and career growth within the marketing department or across the organization?
- How does The Community Foundation measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and its mission, while also gathering important information about the position and its expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, and demonstrate your understanding of The Community Foundation's mission
- Prepare a portfolio or examples of marketing campaigns you've developed and executed, showcasing your strategic thinking and tactical execution
- Follow up after your application submission to reiterate your interest and qualifications
- Prepare for interviews by researching The Community Foundation's mission, values, and initiatives, and practicing your responses to common marketing and behavioral interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
