Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: XTI Aerospace

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing all aspects of marketing strategy with a focus on digital channels and AI tools
• Shaping brand presence across various platforms and managing multi-channel campaigns
• Collaborating with cross-functional teams and external partners to drive marketing initiatives
• Embracing AI in marketing functions to drive efficiency, precision, and innovation
• Supporting the company's mission to redefine regional air travel with the TriFan 600 aircraft

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and AI tools to drive marketing efforts and contribute to the company's growth.

📋 Key Responsibilities

✅ Lead multi-channel digital campaigns to build brand awareness and generate leads within target aerospace sectors

✅ Integrate AI-driven tools for campaign personalization, audience segmentation, and adaptive content delivery to optimize performance

✅ Manage website and analytics platforms, employing AI-based solutions for real-time user behavior tracking, journey mapping, and UX optimization

✅ Develop and oversee dynamic, AI-enhanced performance dashboards that provide predictive insights and automated reporting on KPIs

✅ Own and evolve the brand voice and messaging strategy across all platforms, leveraging generative AI platforms for content creation

✅ Tailor communications to different customer personas and adapt technical content for varied audience comprehension levels

✅ Grow audience engagement, follower base, and thought leadership in the vertical flight and aerospace community through social media strategy

✅ Support development and execution of integrated brand and product campaigns, using AI for message testing and channel strategy

✅ Champion the identification, adoption, and integration of AI tools across all marketing disciplines to drive efficiency, precision, and innovation

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership to drive marketing success in a fast-paced, innovative environment.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field

Experience: 5-7+ years of professional experience in digital marketing, preferably within high-tech, aerospace, advanced mobility, or B2B industries

Required Skills:

• Proven ability to plan and manage integrated, multi-channel campaigns across social media, email, SEO/SEM, web, and content platforms
• Exceptional writing and communication skills, with a proven track record of crafting clear, compelling, and technically informed messaging
• Hands-on experience with marketing analytics and automation tools, such as Google Analytics, HubSpot, Salesforce (or similar CRM systems)
• Strong working knowledge of AI-powered marketing tools, such as generative AI for content creation, predictive analytics, marketing automation, social listening, and sentiment analysis
• Familiarity with complex, technical products or regulated markets, especially within aerospace, defense, or emerging aviation technologies (e.g., VTOL)
• Prior agency experience or experience managing external vendors and creatives is a strong plus
• Experience supporting or leading events, conferences, and trade shows as part of integrated marketing efforts is helpful
• Comfort with fast-paced, high-accountability environments that value innovation, ownership, and cross-functional collaboration

Preferred Skills:

• MBA or master's degree preferred, especially with a focus on strategy, analytics, or innovation
• Genuine interest in aerospace, vertical flight, aviation, or next-gen transportation technologies
• Exposure to operational frameworks such as the Entrepreneurial Operating System (EOS) is a plus, with training available as needed

ASSUMPTION: Candidates should possess a strong blend of strategic thinking, tactical execution, and leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 per year

Benefits:

• Competitive benefits package
• Collaborative work environment
• Opportunity to contribute to cutting-edge aerospace technology projects

Working Hours: 40 hours per week, with flexibility for a hybrid or remote arrangement as needed

ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role with 5-10 years of experience in the aerospace or related industries. Benefits may include health insurance, retirement plans, and other perks typical of a mid-sized company.

📌 Applicant Insights

🔍 Company Context

Industry: Aviation and Aerospace Component Manufacturing

Company Size: 2-10 employees (Small, agile, and innovative environment)

Founded: 2024 (Relatively new company with a focus on growth and innovation)

Company Description:

• XTI Aerospace is a pioneering leader in xVTOL and powered-lift aircraft solutions, developing the TriFan 600, which combines helicopter vertical takeoff and landing (VTOL) versatility with the speed, range, and comfort of a fixed-wing aircraft
• The company aims to redefine regional air travel and is committed to embracing cutting-edge technology and innovation in its products and operations
• XTI Aerospace fosters a high-performance culture defined by strategic thinking, cross-functional collaboration, and measurable results

Company Specialties:

• xVTOL aircraft solutions
• Vertical lift technology
• Innovative air mobility

Company Website: XTI Aerospace

ASSUMPTION: Working at XTI Aerospace offers an exciting opportunity to contribute to cutting-edge aerospace technology and redefine regional air travel in a dynamic, innovative environment.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with significant influence on the company's growth and brand presence

Reporting Structure: The Director of Marketing will report directly to the CEO and collaborate closely with cross-functional teams, including engineering, product, and sales

Work Arrangement: On-site, with flexibility for hybrid or remote arrangements as needed

Growth Opportunities:

• As a small, growing company, XTI Aerospace offers ample opportunities for professional growth and development
• This role provides the chance to shape the company's marketing strategy and make a significant impact on its success
• With the company's focus on innovation and cutting-edge technology, there are opportunities to explore new marketing channels and strategies

ASSUMPTION: This role offers a unique opportunity to drive marketing efforts and contribute to the company's growth in a dynamic, innovative environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space at Centennial Airport in Englewood, Colorado

Office Location(s): 8123 InterPort Blvd., Suite C, Centennial Airport, Englewood, CO 80112, US

Geographic Context:

• Denver, Colorado, is a vibrant, growing city with a strong aerospace and technology industry
• The office is conveniently located near Denver International Airport, offering easy access for both local employees and visiting clients
• The region enjoys a high quality of life, with abundant outdoor recreation, cultural attractions, and a thriving food and beverage scene

Work Schedule: Standard business hours with flexibility for a hybrid or remote arrangement as needed

ASSUMPTION: The office environment is modern, collaborative, and well-equipped to support the team's success. The location offers easy access to amenities and nearby attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the CEO and other key stakeholders
• Final interview or presentation with the CEO and other team members
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• AI tools knowledge and integration capabilities
• Brand messaging and content creation skills
• Leadership and team management abilities
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with AI tools and how you've leveraged them to drive marketing success in previous roles
• Demonstrate your understanding of the aerospace industry and the company's mission to redefine regional air travel
• Prepare questions to ask the interviewer about the company's growth plans, marketing strategy, and team dynamics

ATS Keywords: Digital Marketing, AI Tools, Brand Positioning, Analytics, Campaign Performance, Content Creation, Social Media Strategy, Vertical Flight, Aerospace, Marketing Automation, Predictive Analytics

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, digital marketing expertise, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• AI-powered marketing tools (generative AI, predictive analytics, marketing automation, social listening, etc.)
• Marketing analytics and automation platforms (Google Analytics, HubSpot, Salesforce, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The role requires proficiency in various AI-powered marketing tools and a willingness to explore and adopt new technologies as they emerge.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology and pushing the boundaries of what's possible
• Collaboration: Working together to achieve common goals and drive collective success
• Accountability: Taking ownership of tasks and delivering results with a high degree of responsibility

Work Style:

• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
• Data-driven and analytical, with a commitment to using data to inform decision-making and strategy

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy driving results through strategic marketing initiatives?
• Are you comfortable working with AI tools and leveraging data to inform your marketing strategies?
• Do you possess strong leadership skills and enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates should possess a strong blend of strategic thinking, tactical execution, and leadership skills to excel in this role and align with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, high-accountability environment may require long hours and tight deadlines
• The role involves managing external vendors and agencies, which may present unique challenges and require strong project management skills
• As a small, growing company, XTI Aerospace may face budget constraints and resource limitations that impact marketing efforts
• The role requires a strong understanding of the aerospace industry and its unique challenges and opportunities

ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and possess strong project management and industry-specific skills to overcome potential challenges.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a strong emphasis on AI tools and digital channels to drive marketing success
• In the aerospace industry, this role requires a deep understanding of vertical flight and emerging aviation technologies, as well as the unique challenges and opportunities presented by the sector
• Career path comparison: This role offers a unique opportunity to drive marketing efforts and contribute to the company's growth, with potential for advancement as the company expands and enters new markets

ASSUMPTION: Candidates should possess a strong blend of digital marketing expertise, AI tools knowledge, and industry-specific insights to excel in this role and drive marketing success in the aerospace sector.

📝 Sample Projects

• Developing and executing a multi-channel digital campaign to launch the TriFan 600 aircraft, leveraging AI tools for personalization, segmentation, and real-time optimization
• Creating and managing a dynamic, AI-enhanced performance dashboard to track and analyze campaign performance, providing predictive insights and automated reporting on KPIs
• Leveraging generative AI platforms to assist with the creation of compelling content (web, blog, video scripts, infographics) while maintaining high editorial standards and brand tone

ASSUMPTION: These sample projects illustrate the strategic, AI-driven, and innovative approach required to drive marketing success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those objectives?
• How does the company support the integration and adoption of AI tools in marketing efforts?
• What are the key challenges and opportunities facing the marketing team in the next 12-24 months, and how can this role address them?
• How does the company foster a culture of innovation and continuous improvement in its marketing strategies?
• What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and commitment to driving marketing success at XTI Aerospace.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LinkedIn job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its mission, and the TriFan 600 aircraft
• Prepare questions to ask the interviewer about the company's growth plans, marketing strategy, and team dynamics
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.