📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Auberge Resorts
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing and communication strategies
- Collaborating with cross-functional teams to align marketing initiatives with business goals
- Overseeing content development for various channels and managing public relations efforts
- Identifying and implementing relevant partnerships, sponsorships, and unique experiences
ASSUMPTION: This role requires a strategic thinker with a proven track record in luxury marketing to drive business objectives and enhance brand visibility.
📋 Key Responsibilities
✅ Develop and implement the overall marketing and communication strategy to enhance brand visibility and drive business objectives
✅ Collaborate with cross-functional teams to gather insights and align marketing initiatives with business goals
✅ Oversee the development of engaging content for various channels, including digital, social media, press releases, and internal communications
✅ Manage public relations efforts, building and maintaining relationships with media outlets, influencers, and stakeholders
✅ Identify and implement relevant partnerships, sponsorships, and support the development of unique experiences
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent, ideally in Marketing, Public Relations, or Communications
Experience: 10+ years of work experience as a Director of Marketing within a luxury environment across rooms, F&B, spa, and experiences
Required Skills:
- Proven experience in a senior marketing and communications role with a track record of developing and executing successful campaigns
- Demonstrated ability to think strategically and execute tactically
- Experience in digital marketing, social media management, and content creation
- Creative thinker with the ability to innovate and stay ahead of industry trends
- Experience building teams to successfully launch in an urban market for a global luxury brand
Preferred Skills:
- Experience in the luxury hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in luxury marketing and a proven track record in senior marketing roles to be successful in this position.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Marketing role in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discounts on hotel stays, food, and beverage
- Opportunities for career growth and development
Working Hours: Full-time, typically Monday-Friday, with some flexibility for events and campaigns
ASSUMPTION: The salary range is estimated based on industry standards for the Dallas, TX area and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2008, with a history of expanding and acquiring luxury properties worldwide
Company Description:
- Offers a portfolio of extraordinary hotels, resorts, residences, and private clubs
- Known for a crafted approach to luxury, bringing the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious service
- Invites guests to create unforgettable stories in some of the world’s most desirable destinations
Company Specialties:
- Concept development and design
- Spa operations
- Sales and marketing
- Culinary concepts and operations
- Private club management
- HOA resort real estate
Company Website: aubergeresorts.com
ASSUMPTION: Auberge Resorts Collection is a well-established company in the luxury hospitality industry, offering a unique blend of luxury, innovation, and personalized experiences for its guests.
📊 Role Analysis
Career Level: Senior leadership, reporting directly to the General Manager or similar executive
Reporting Structure: This role may oversee a team of marketing professionals, including specialists in digital marketing, social media, content creation, and public relations
Work Arrangement: On-site, with potential flexibility for remote work depending on the specific needs of the property and team
Growth Opportunities:
- Potential to advance to a regional or corporate marketing role within the company
- Opportunities to gain experience in various aspects of luxury hospitality marketing
- Chance to work on high-profile projects and events, enhancing the candidate’s portfolio and resume
ASSUMPTION: This role offers a unique opportunity to grow professionally within a dynamic and expanding luxury hospitality company.
🌍 Location & Work Environment
Office Type: Upscale hotel property in the Knox Street district of Dallas, TX
Office Location(s): 3319 Knox Street, Dallas, TX 75205, USA
Geographic Context:
- Dallas, TX is a vibrant, growing metropolitan area with a diverse economy and a strong job market
- The Knox Street district is a popular destination for dining, shopping, and entertainment
- The property is adjacent to Highland Park, one of Dallas’ most sought-after neighborhoods
Work Schedule: Full-time, with some flexibility for events and campaigns; may require occasional weekend or evening work
ASSUMPTION: The work environment is upscale and professional, with a focus on providing exceptional service and experiences for guests and clients.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and fit
- In-person or virtual interview with the General Manager or a member of the executive team
- Final interview with key stakeholders, such as department heads or other senior leaders
- Background check and reference check for the final candidate
Key Assessment Areas:
- Marketing and communication strategy development
- Campaign execution and project management
- Collaboration and stakeholder management
- Creativity and innovation
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight your experience in luxury marketing and senior-level roles
- Include specific examples of successful marketing campaigns and their outcomes
- Demonstrate your understanding of the luxury hospitality industry and Auberge Resorts Collection’s unique offerings
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Marketing Strategy, Brand Management, Public Relations, Digital Marketing, Social Media Management, Content Creation, Team Building, Campaign Execution, Strategic Thinking, Creative Thinking, Communication, Collaboration, Partnership Development, Event Management, Luxury Brand Experience, Market Insights
ASSUMPTION: The application process for this role may be competitive, and candidates should highlight their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the property and team’s needs.
👔 Cultural Fit Considerations
Company Values:
- Crafted luxury: Attention to detail and a commitment to exceptional quality
- Gracious service: Warm, genuine, and personalized guest experiences
- Innovation: Embracing creativity and continuous improvement
- Collaboration: Working together to achieve shared goals
Work Style:
- Creative and innovative
- Strategic and tactical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you embody Auberge Resorts Collection’s commitment to crafted luxury in your work?
- Describe a time when you successfully collaborated with a cross-functional team to achieve a marketing objective
- How do you stay up-to-date with industry trends and incorporate them into your marketing strategies?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Auberge Resorts Collection’s values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to the unique culture and brand standards of each property within the Auberge Resorts Collection portfolio
- Balancing the need for consistency in branding with the desire to create unique and personalized experiences for guests
- Keeping up with the latest marketing trends and technologies in the luxury hospitality industry
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses on a luxury brand with a unique approach to marketing and communication
- This role offers the opportunity to work on high-profile projects and events, enhancing the candidate’s portfolio and resume
- Career paths within Auberge Resorts Collection may include regional or corporate marketing roles, as well as opportunities to transition into other areas of the business
ASSUMPTION: Candidates should research similar roles in the luxury hospitality industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a grand opening marketing campaign for a new luxury hotel property
- Managing a team to create engaging content for various channels, including digital, social media, press releases, and internal communications
- Building and maintaining relationships with media outlets, influencers, and stakeholders to secure press coverage and increase brand awareness
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Director of Marketing may oversee, but the specific projects will vary depending on the property and team’s needs.
❓ Key Questions to Ask During Interview
- How does this property differentiate itself from other luxury hotels in the Dallas area?
- What are the key priorities for this role in the first 90 days?
- How does Auberge Resorts Collection support the professional development of its marketing team members?
- What are the most successful marketing campaigns that have been executed at this property, and what can I learn from them?
- How does the company balance the need for consistency in branding with the desire to create unique and personalized experiences for guests?
ASSUMPTION: These questions are designed to help candidates better understand the role, the property, and the company, as well as to demonstrate their interest and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Director of Marketing - Auberge Resorts Collection
- Tailor your resume and cover letter to highlight your experience in luxury marketing and senior-level roles
- Prepare questions that showcase your interest in the role and the company
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
