Director Of Marketing

📌 Core Information

🔹 Job Title: Director Of Marketing

🔹 Company: PACS

🔹 Location: Barberton Post Acute, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing and public relations programs to maintain and increase census
• Ensuring compliance with privacy regulations and maintaining confidentiality
• Collaborating with department directors to enhance marketing efforts and resident programs
• Serving as a liaison between the facility, residents, families, and the community

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various departments and stakeholders.

📋 Key Responsibilities

✅ Maintain a current listing of resident care employee phone numbers

✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities

✅ Develop and maintain written policies and procedures for information release

✅ Assist department directors in developing and using marketing and public relations policies and procedures

✅ Review and update marketing and public relations policies and procedures annually

✅ Assist in the development, implementation, and tracking of customer satisfaction surveys

✅ Interpret facility policies and procedures governing the release of information

✅ Ensure accurate and descriptive public information about the facility’s services

✅ Organize and implement internal communications

✅ Participate in departmental meetings and community service groups

✅ Contact news media for beneficial facility and community programs

✅ Prepare a departmental operating budget and allocate resources

✅ Serve on various facility committees as directed by the Administrator

✅ Maintain confidentiality of resident care information and report unauthorized disclosures

✅ Interpret resident rights to residents, families, and staff personnel

ASSUMPTION: This role involves a mix of strategic planning, day-to-day operations, and community engagement, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited college/university, or equivalent (five years of experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree)

Experience: 5-10 years of experience in marketing/public relations, preferably in a health care setting

Required Skills:

• Proven experience in marketing and public relations
• Excellent communication and interpersonal skills
• Strong organizational and planning skills
• Ability to work effectively with various departments and stakeholders
• Proficiency in Microsoft Suite products

Preferred Skills:

• Experience in healthcare marketing
• Fluency in additional languages

ASSUMPTION: Given the specific industry and role, candidates with healthcare marketing experience and strong language skills will be particularly well-suited for this position.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a marketing director with 5-10 years of experience in the healthcare sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for emergencies and community events

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the healthcare sector. Benefits are typical for a mid-sized healthcare organization.

📌 Applicant Insights

🔍 Company Context

Industry: PACS operates in the IT Services and IT Consulting industry, providing technology solutions to various clients.

Company Size: PACS is a large organization with over 10,000 employees, offering ample opportunities for career growth and collaboration.

Founded: PACS was founded in [Year], with a focus on delivering innovative technology solutions to its clients.

Company Description:

• PACS is committed to providing exceptional service and support to its clients
• The company fosters a collaborative and inclusive work environment
• PACS values continuous learning and professional development

Company Specialties:

• IT consulting and managed services
• Cloud computing and infrastructure management
• Cybersecurity and data protection

Company Website: http://pacs.co.in

ASSUMPTION: PACS' focus on technology and innovation may influence the marketing strategies and tactics employed in this role.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the facility's Administrator.

Reporting Structure: The Director of Marketing will supervise marketing and public relations staff, as well as collaborate with department directors across the facility.

Work Arrangement: This is an on-site, full-time position, with some flexibility for remote work during emergencies or community events.

Growth Opportunities:

• Potential advancement to a regional or corporate marketing role within PACS
• Expanding the facility's marketing and public relations programs to increase census
• Developing and implementing innovative marketing strategies to enhance the facility's reputation

ASSUMPTION: Given PACS' large size and diverse range of services, there may be opportunities for the Director of Marketing to take on additional responsibilities or move into a related role within the organization.

🌍 Location & Work Environment

Office Type: The facility is a post-acute care center, providing short-term rehabilitation and skilled nursing services.

Office Location(s): Barberton Post Acute, United States

Geographic Context:

• The facility is located in a suburban area with easy access to major highways and public transportation
• The surrounding community has a mix of residential and commercial properties
• The area offers a range of amenities, including shopping, dining, and recreational opportunities

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for emergencies and community events. The role may require occasional weekend or evening work for events or meetings.

ASSUMPTION: The work environment may be subject to changes in census and resident needs, requiring adaptability and flexibility from the Director of Marketing.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the facility's Administrator and other department directors
• Presentation or case study to evaluate strategic thinking and problem-solving skills
• Background check and reference checks

Key Assessment Areas:

• Strategic planning and execution
• Communication and interpersonal skills
• Adaptability and flexibility
• Cultural competency and understanding of the healthcare industry

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and public relations experience, as well as any relevant healthcare experience
• Prepare for behavioral interview questions that focus on your ability to collaborate with various departments and stakeholders
• Demonstrate your understanding of the facility's mission and values, and how your marketing strategies align with them

ATS Keywords: Marketing, Public Relations, Healthcare Marketing, Strategic Planning, Community Engagement, Customer Satisfaction, Budget Management, Team Collaboration

ASSUMPTION: The interview process may include assessments of both hard and soft skills, as well as a focus on cultural fit and alignment with the facility's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the facility's existing systems and the Director of Marketing's preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Adaptable and flexible
• Strong communication and interpersonal skills
• Strategic thinker with a focus on execution

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the facility's mission and values?
• Can you provide an example of a time when you had to adapt your marketing plan due to changes in the market or organization?
• How do you approach collaboration with various departments and stakeholders to enhance marketing efforts?

ASSUMPTION: PACS values candidates who demonstrate a strong commitment to patient-centered care, as well as the ability to work effectively with diverse teams and stakeholders.

⚠️ Potential Challenges

• Managing marketing and public relations efforts for a post-acute care facility, which may have unique challenges and regulations compared to other healthcare settings
• Balancing the need to increase census with maintaining the facility's reputation and quality of care
• Adapting marketing strategies to changes in census, resident needs, and market conditions
• Ensuring compliance with privacy regulations and maintaining confidentiality

ASSUMPTION: The Director of Marketing must be able to navigate the complexities of the healthcare industry and adapt to changes in the facility's needs and market conditions.

📈 Similar Roles Comparison

• Compared to a marketing manager in a corporate setting, this role may require more focus on community engagement and less on brand management
• Unlike marketing roles in other industries, this position may involve more direct interaction with patients and their families
• Career progression in this role may involve moving into a regional or corporate marketing role within PACS, or transitioning into a related role within the organization

ASSUMPTION: While this role shares some similarities with marketing positions in other industries, it also has unique aspects that require a strong understanding of the healthcare sector and post-acute care settings.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase census for a specific rehabilitation program
• Creating and distributing a newsletter or brochure to educate the community about the facility's services and success stories
• Analyzing customer satisfaction survey data to identify trends and areas for improvement in marketing and public relations efforts

ASSUMPTION: Sample projects may vary depending on the facility's specific needs and the Director of Marketing's areas of expertise.

❓ Key Questions to Ask During Interview

• How does the facility measure the success of its marketing and public relations efforts?
• What are the primary challenges facing the facility's marketing and public relations programs, and how can this role address them?
• How does the facility support the professional development and growth of its marketing and public relations staff?
• What is the facility's approach to community engagement, and how can this role enhance those efforts?
• How does the facility ensure compliance with privacy regulations and maintain confidentiality in its marketing and public relations efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the facility's needs and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and public relations experience, as well as any relevant healthcare experience
• Prepare for behavioral interview questions that focus on your ability to collaborate with various departments and stakeholders
• Demonstrate your understanding of the facility's mission and values, and how your marketing strategies align with them
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.